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August 2019
If you are looking to earn money from your blogs go for affiliate marketing. It is one sort of commission, which is paid by an online retailer for generating traffic and increasing sales through referrals. Bloggers work as an affiliate for different companies and thus both make money through it. Promoting products of another person or their company effectively to earn money for it is Affiliate marketing.
If you are a beginner and wishes to get income through affiliate marketing, follow below-mentioned steps:
1. Select an appropriate niche
It is very important to select the niche, which can help you to target the audience and earn revenue from it. While selecting a niche to consider the topics about which you are passionate and love to talk about it. If you know about a certain topic, the work could get easier.
The known topic must be selected but at the same time check out whether it can help to generate money or not. The topic, which you select, must also have scope to the target audience. Make sure you don’t jump on popular niche directly as it must be such that you can get space for yourself and also make money through it.
2. Investigate about affiliate programs
After selecting a niche, the next task is to select an affiliate program. It is a time-consuming task as you have to look out certain factors before opting for the promotion of any products. So, consider the mentioned key points while selecting any products:
- The products, which you are promoting, must be of high quality so that people get attracted to it. It will help to build trust and relations with customers.
- Check out for commission, which you will build through a particular affiliate program.
- Before finalizing any affiliate program check whether you are getting required support or not. Go for the trustworthy program which will not get you in trouble and always available to help you.
3. Construct site
Once you have finalized niche along with affiliate program next is to start some action. Below is a list of task which is to be performed while building site.
- For a beginner, it is advisable to build websites through WordPress. If you have some knowledge and comfortable with coding this could make work quite easy.
- Select domain wisely as it would be the address for your site. Don’t stick to a single name as it might be possible the same name exists so think for options.
- To make your site live, choose hosting which is affordable and also reliable.
- Going for WordPress will make your task easy installing CMS for the site through WordPress just take a few minutes.
- Install theme for sites and make sure it is simple and also attractive. Customization is also possible with themes.
- Once your site is ready next is to create content for it. Generate informative content, which can keep the audience engaged.
4. Build content
After making your website live move to the most important task of affiliate marketing which is building content. In the digital marketing era, it is believed that content is everything. If you can produce high quality, attractive and informational content it would make easy to achieve your goal.
The blogs, which you post on your site, must focus on problems, the question of audience and also a relevant solution for it. Go for keyword research, which can help to build good content using it. If you are promoting any product, do not format to use images as infographics are having a great impact.
5. Increase audience
If you can come up with excellent content on your preferred niche, it would be easy to build an audience. There is still some option, which will help to target more audience and maintain consistency:
Social media is one of the best platforms where you can target a large audience. Social media networks like Facebook, Twitter, Pinterest are having great scope where strong relationships can be built. People are more active on social network and so promoting products or service here is likely to get a good result. If you are good at research, try to find high traffic blogs and go for a guest post at such blogs. This we help to display in front of the audience.
SEO techniques are also best when you are looking out to increase traffic to your website. It is possible to learn SEO techniques by yourself and make it possible to get traffic, which will indirectly increase sales.
6. Promotion of offers
People are easily attracted to offers and so you can promote offers that will help to increase sales. There are many ways by which you can promote offers regarding products and services.
- Put banners in form of ads on the site, which shows offer. Try to make it creative and make sure it easily gets focused.
- Go for honest product review and link it with the page. It will help the audience to get feedback from people who have used products and it will make easy for them to come on some decision.
- Email promotion is also best when trying hard to increase sales by promoting offers to people.
These are some tried and trusted steps, which can help to start affiliate marketing, especially for beginners. This process will take time and also effort to bring out some positive result. But if you are a blogger and looking out to hike in career affiliate marketing is the best option for all. Initially, it might take time but as time goes son surely you will get success.
Today people are working on all factors of digital marketing one of which is content. People who think that just writing something related to product or service is just enough are wrong. Today content marketing is given more importance as it has a deeper effect as compared to any other strategy. But the question comes is how to work with content marketing? So, here are some of the successful examples of content marketing which can be useful and can help to think out of the box.
1. Zomato
It is one of the top restaurant finder mobile apps, which is running in 24 countries. It uses humor library where they share images, which reference some particular culture, and it easily attracts people. The main aim is to make customer mouth-watering with their simple yet creative approach and thus is leading the market.
People are sharing it on different social media platforms like Facebook, Twitter and many more which has helped to gain a big fan following.
2. Buffer
The main aim is to come up with high-quality content, which is especially for their influencers. This is one such company that keeps posting content frequently in a day on different sites which are high in SEO. It is one of the trusted brands which has a million followers on social sites. It even shares content using email marketing.
3. Superdrug
Superdrug works with a mission to bring awareness regarding body images issues. It uses social media and publishing placement to remain in audiences. It has a team of graphic designers who are living in different parts of the world to work on perfect image regarding beauty standard.
It has nearly 1 million shares on social media and even opts for celebrity endorsement, which has a great impact on readers.
4. AARP
Before working on content marketing, it is important to know about their requirements. AARP is one such magazine, which delivers the best content that fulfilled the requirement of readers. This magazine is working very hard on the quality of content and photography because of which it has won many awards. They communicate with readers through email and social media market.
5. JetBlue
It is one of the best Airlines, which always come up with the best content marketing strategy. Their creativity helps to come up with videos that make it visible and also gain brand value. One such fresh example, which has inspired people to use this airline, is flying with infants. These brands always gain positive response and have been viewed by millions of people.
6. Babylist
People who are becoming parents for the first time find it very defunct to manage the arrival of baby’s, Babylist comes up with powerful content which will answer all their question and thus make easy to plan everything before arrival.
It also has quizzes where you are just required to answer some questions based on your lifestyle and they will come up with all the things, which you would need for baby. Babylist content helps parents to be prepared and it is one of the reasons of its fan following.
7. Nike
The main aim of Nike was to encourage people to complete a marathon in 2 hours, which was an impossible task. Nike offered them an option by which it is possible to complete a marathon and it is through wearing their shoes. This documentary was recorded with three famous runners and it got famous on YouTube. The main aim was to push people beyond their limits using a documentary that was shared on the social media platform.
8. Shopify
Websites always needs to understand the requirement of their customers and come up with all the required solutions. Shopify blogs can answer related to e-commerce business and thus help people to start their livelihood. They offer stock photos, forums and also free e-courses to help people understand this business.
People who are willing to run such a business will find Shopify as the best tool that could answer all their problems. The while working of Shopify is to reduce customer’s requirements and answer all their questions through their content.
9. Coke
Everyone might have heard about Share a Coke campaign, which has made this brand gain popularity. The main aim was to encourage people to share their favorite drink with people whose names are there on the bottle. The popularity of such campaign resulted in people to customize their bottle and share with that particular person.
10. Shutterstock
We all have heard about Shutterstock, which is known for creating images that can be used by the end number of people. Images that are available in Shutterstock is been shared on a large scale. Infographics always attract people and so Shutterstock has high-quality images, which are shared on large scale today.
The old traditional method of marketing is replaced with modern methods that are more effective and fruitful. Content marketing is an important aspect of content marketing as it is the only source to connect with your customers. Content marketing is all about delivering relevant and consistent content, which is quite engaging and also have a great impact.
Branding
It is very difficult to build your brand in such a competitive market and so to sustain competition and maintain the position it is important to opt for different strategies. One such is content marketing where you can communicate with your target audience and seek their attention by providing useful information.
Customers try to understand the main goal or your business and respond according to their requirements. Content is one such source where you can find easy to convey important information to them and also fulfill all their needs. If you come up with the best content marketing strategy, it will be easy to maintain a good position in the market.
Increase traffic
Creating content with appropriate long-tail keyword is the only means by which you can increase your visibility and draw traffic to your website. If you can be consistent, it would be easy to get loyal customers and this can prove quite beneficial for business. Companies, which can come up with effective content, can get high ROI and also be on top ranking in search engines.
Readers always swish to have something new when they visit their site and it needs proper content management. Try to update your content regularly to keep your audience engaged and maintain traffic.
Nurture relationship
In Online marketing, there is no way to connect customers except through content. These types of marketing covers customer from all over the world and so to communicate with them you have to show up through content. Competition is getting very tough and it requires you to fulfill the expectation of your customers so that they remain loyal to you.
It is advisable to opt for a content marketing strategy, which will resonate audiences and also help them to trust you. In this way, you can build a strong relationship with your customers no matter where they reside.
How does content marketing matter to business?
Everyone is going for digital marketing and trying to promote their products or services to customers. But have you ever thought about how anyone would get attracted to your offerings as they are new to you? So, to build relationships with them and try to connect with the content is the only option. Come up with useful content, which has required information regarding your business, products, offering, and all such details so that the reader gets connected to you.
Delivering effective and useful content is the only way that can convert your reader to the buyer. It will not only help to affect a single person but a positive word of mouth can help to rule the market.
Benefits of Content marketing
· Effective content marketing can help to increase sales of your business. Content can bring awareness, which will help customers to consider your brand and thus help to become your potential customer.
· It is very difficult to communicate in online marketing but content can help to connect with customers and provide them according to their requirements. It is one way by which you can beat your competitors and maintain your customers.
· Traditional marketing strategy consumes more time and money; still, you can’t cover the worldwide market. But sharing content to different social media platforms can make marketing easy and effective.
· Content can help to give visibility to your brand and also help to maintain a picture of your brand in their mind. Content is not only about writing but also you can include images, graphics and much more, which would prove effective.
· Increasing followers and getting positive word of mouth can help to increase customers. Always stay updated with content on social media so that your customers also stay with you and become your loyal customer.
Customer is aware of all marketing strategies and so they go through website, reviews and even social media platform to get detailed information. So, go for the best content marketing strategy, which will help to get positive reviews from customer sand also share it on different social networking. It’s you to decide how you want to deal with your audience through content.
One thing, which strikes first while planning for online marketing, is content. Today readers are vigilant and so always need useful information about the business. It means content marketing is an important aspect to get success and so all small and big businesses are looking for tools to make it possible. Yes, no one can indeed beat the human creativity but when it is accompanied with high tech tools results are just up to mark.
1. Giphy
Content which engages readers have more effect and so Giphy is one of the best tools that help to get the best gifs? It gives an option where you create your gif, which is quite attractive and most importantly engaging. Visual content, which includes gifs along with text, can easily seek attention.
2. Ahrefs
It is very important to have a keen eye on competitors and so opt for this content explorer tool. It will help you to discover the type of blogs you need to come up in your fired and which strategy helps to attract audiences more. Ahrefs give ranking data, which will help to make a plan that makes it easy to get a good position.
3. HubSpot
It is very difficult to get innovative and creative ideas for content as it should be appealing to customers. HubSpot is one of the best friends while looking out for some effective ideas on a different topic, which is informative and quite engaging. Just tweaking will help to come up with some great concepts and content that can get readers’ attention. This idea generator tool is required to be used wisely to build the best content for marketing in such a competitive world.
4. Easel.ly
Just writing down simple content is not enough today and so there is a need for infographics that make you unique from others. If you feel that you are not having the skill to create, graphics for content opt for Easel.ly to help you out. It will help you to get the best infographics, which will make it more appealing and informative. This tool has a different template, which includes text, image, charts and thus can make the content very attractive.
5. Buzzsumo
Readers always were to have something new while going through the content and so it is very important to stay updated. Today innovative topics, keywords, and content can help to stay in the competition. Buzzsumo helps to find an influencer who is interested in your field and also alerts you on all trendy topics.
6. Feedly
If you are stocked and there are no more ideas in your mind to make your content, to best lead the competition to go for Feedly. There are many sources, which help to get some new an innovative idea, and so one such spot to find sources is Feedly. It has new ideas from blogs, newspapers, television and many more that are useful to create some innovative content.
7. Trello
Content building is not just simply writing on some topic but it is a whole process, which is to manage tactfully. Trello is one such tool, which helps to manage content if there is a team of writers working on the project. This tool maintains your schedule, posting and even sharing of content on a different platform. It is even possible to share content with other writers of the team through Trello.
8. Canva
Readers get ore attracted to image along with text, which makes clear that visual presentation is of great importance. Canva is one of the best tools that help to build content, which consists of template, background, image along with the text. Layouts can be selected based on the sharing platform.
9. Grammarly
Content, which is 90% accurate without any mistakes can help to keep readers, engaged. Content writing is not a single process as it is equally important to correct any grammar or punctuation errors while writing it. So, opt for Grammarly, which is availed in both free and paid versions to make your content accurate.
10. Google Analytics
It is important to know which content your customers find engaging and which are useless for them. So, for it opt for Google Analytics that can help achieve the required goals through content marketing. It will give details like the most shared post, type of content users like and many more which are important to get success.
11. Evernote
Working in a team is the most difficult task as everyone needs to stay synced. In content marketing, Evernote is one such tool that can help all writers of your team to share information. It will help to share ideas with the team and thus will help to save time. It is compatible with mobile and computer so you can connect at any time and any place.
12. Almighty Press
If you are looking tool for content marketing opt for Almighty Press. It is one such tool which gives details of viral content so that you can know about trendy topics and keywords to come up with useful content. It helps to schedule posts and maintain a calendar for content.
Content marketing is very important for online marketing and so some tools and experts can help to cope up with innovative content. But just writing content cannot lead to success and it is a long process to make content successful. So, below are some steps that make it possible to have successful content marketing for all type of business:
Mission and Goals
It is very important to have a pre-set mission, which forces us to work hard to achieve that goal. You must make your plan before starting the process, which will make it easy to work on different factors. This mission must include target audience, content and most important benefits of content. It would help to focus on the right direction and thus make it possible to achieve good profit.
Target audience
Marketing is all about customers and their requirements. So, while making a plan you must clearly define the buyer persona for your product or services. It is an important step for people who are new to online marketing. Once you know about your audience it would be easy to create content, which can help to make your readers engaged, and convert them to buyers. Even if you are already aware of your audience it’s time to go for market research which will help in the growth of customers.
Assessment
Once you are aware of your mission and have started working on cornet the most important step is to check whether it has been helping to achieve goals. It needs to go for a content audit, which will give information regarding their usefulness and how customers are getting engaged with it. Staying in the competition is very hard today and so you must also compare the content with competitors. Just check how your cornet is helping your business to grow and if something is lacking work on it.
Purpose of content
Before heading to work on content, it is very important to determine which type of content is to be created. Blogs are mainly for a website which is been read by the audience and thus help them to say connected. Infographics are used when you wish to have something appealing for your audience. So, be clear regarding the actual purpose of content and plan based on it.
Maintain Calendar
Randomly posting content anytime is not a right step and so it is very important to maintain the content calendar. It will have the schedule that includes date along with content, which is to be posted on the required platform. Maintaining such a calendar will keep you on track and make it easy to manage it. Tools are available which can make it and thus help you to stay on the path of success.
Cerebrate ideas
All are moving to online marketing and so it is very important to maintain a position in the competition. Brainstorming ideas using the tool and your creativity to bring something new and more innovative. Consider your competitors and look out for their content, which will help to plan your content effectively.
Build content
This is the most important part while moving for content marketing. It is very important to be creative and come up with unique content, which is informative and can easily readable. It is very important to keep content up to point and short so that readers find it interesting and try to connect with it. The success of content marketing is mostly depending on how your present content.
Allocating Resources
When you are in the field of online marketing it is all about the team who are required to be in sync. So, planning should be there which shows which content is to be written by which writer and allocate resources accordingly. It must be clear which type of tools are required to build content and so be ready with all such things before heading toward work.
Select content channels
Today there is a different platform where you can find your audience and so select channel accordingly. You must know where you can get a good response and so upload and share your content in such a platform. This is very important to find your target audience and stay connected to them. So, go for web analytics and check out for channel where your content is mostly shared. Effective promotion on the perfect platform can help to get success.
Analyse results
You are working on content marketing with some goal and so it is important to check out for the result. All these marketing strategies will not give an immediate result and so track your content to check out responses frequently. It will even help to make changes according to response and thus finally help you to achieve success.
Revise content
It is very important to bring something new and more attractive that can help to keep your readers engaged. So, try to revise the content and make some more effective plan, which can help to target more audience and can give a good result. Bring change in your current strategy and make mew plan to come up with great content for business.
Try something new You must not have fear of doing something new even if there is a small budget. Go for proper research and check out current trends, which are giving positive results. Change your current marketing strategy and thing about new technology, which can be incorporated with it. Communicate with your current audience and try to make bring out something new for them. Proper research along with strategy can help to attract more audience.
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