Email Marketing Tool | Best Email Marketing Services for Small Businesses

by Richard

Do you feel that email marketing is a priority in 2020 for your business? If you feel so then there is definitely a need for the best email marketing services for your business, regardless of its size. Honestly, to find an email marketing service for fulfilling your business needs and requirements isn’t that difficult. Email marketing services are easy to find and mostly are the same in terms of features and prices. These services comprise a wide array of email templates, free trials, social media integrations and email scheduling. Making use of an email marketing software for your business enables you to track your statistics, send better emails, automate your marketing workflows, and build a deeper relationship with your visitors. Well, again there is a truth to reveal that when it comes to choose the best email marketing services, it would be an understatement to say you have a lot of options.

Email marketing Tools

However, having too many services doesn’t really work till the time you select right email marketing service which can have a significant impact on the success of your business or a marketing campaign. Email marketing services may sounds simple enough, but in true sense there are an overwhelming 450+ email marketing tools to choose from. And, in this rapidly changing scenario, it is one of the most difficult decision to choose a right email marketing service for business. Keeping the same in mind, here we have created a guide for you to choose best email marketing services. This guide will tell you about best email marketing software, based on a broad amount of surveys, experience and lots of data.

First thing first.

Let’s understand what Email Marketing is and why a business needs it?

For every business email marketing is among the great ways to get send your message across the customers with one single click. Email marketing services can be used by anyone, who wants to give subscribers or readers the regular updates or even used by the businesses who are trying to generate more leads. Email marketing services give business even after they leanness a leverage to get the message directly into the inbox of the customers whom they want to see it. For every person who has a website and is generating any kind of traffic, email marketing service is the need of an hour for them. These services gives customer the ability to contact customers even after they left the website.

Some of the advantages of email marketing services are mentioned below:

  • Repeated visits: Do you know most of the visitors on your website are abandoning and never seem to return. So, here building an email list can be very useful so that you can make a strong connection with your visitors by collecting their email addresses. And, by doing so you are able to send them some valuable content and insights.
  • Build a loyal customer-base: And, the visitors who are coming again to visit your website are more likely to convert into customers. Because as compared to the first-time visitors, people who come again are likely to turn into potential customers.
  • Increase in sales: The conversions that we get through email outperform both social and organic search traffic. So to make more sales, you’ll need to start email marketing ASAP.

Choosing the best Email Marketing Service:

It is very important for your business to choose the correct email marketing service tool which can fit your needs. Because the popularity of any email marketing company doesn’t always mean that it’s the TOOL for your needs. We understand that it is very easy to get confused with so many choices present on the internet since there are dozens of email marketing solutions.

Below mentioned are some of the basic things which you’ll need to focus on:

  • Easy to use: It’s important that email marketing service must be easy to use and works with your business.
  • Automation: Almost all the email services allow you to automate your email campaigns. However, what you need to keep in mind is that each one does its job in a different way. You have to make sure to look at different tools and how they can automate your campaigns and figure out if they can help to provide solutions.
  • Pricing: This point I believe I don’t need to stress on. Well, what you need to ensure is that the email marketing service you are choosing must fit your budget and works for your business.

Where should be your focus needs to be?

As I mentioned above there are many email marketing services out there but none of them are identical to one other. Each of the email marketing service performs a different job. While some of them are more about visual design while others focus on contact management. You know every single company needs to have an email marketing service to have an ability to automatically send an email to a contact whom they have added to the list. But, the problem here is you will not be able to create event-based auto-responders. Right? This is the reason, you should choose an email marketing services as per your need. By choosing the customized email marketing service for your business you will be able to send them happy birthday messages or coupons or whatever content. So, evaluating the tools is necessary.

Again comes another very important thing i.e. Support from service providers. Having a 24*7 customer support is the boon. Well, it isn’t something which was widely offered by the services. And, if you are someone or a newbie needing support for 24*7, you must choose the service provider offering it. There are forums, knowledge bases, and help tickets which are all well and good, but sometimes you just need that human on the other end of the support call. So, be sure to have them when you need while choosing the service provider.

To help you choose the most powerful tool, we have made a list of some of the best email marketing services available in the market today. Let’s dive in.

1. HubSpot 

HubSpot’s free email tool is world-class in offering businesses an all-in-one sales and marketing platform. The tool is easy to use and has an extremely high deliverability rate.  HubSpot includes an email marketing, marketing automation, landing pages, CRM, chat, forms, and everything in between. This could be the one stop tool for your business.

In HubSpot, you can choose to pick from one of many drag-and-drop email templates, when creating an email. And, not only this, it gives you the option to craft a custom template tailored to your brand. This way, once the template is created, incorporating the content would be simple and intuitive.

More to this, the option to personalize your emails are available. For different recipients you can make personalized e-mails based on device type, country, or list inclusion. Or you can just use a simple personalization token for ensuring that each email comprises content which is specific to each recipient.

Within HubSpot it is also possible to preview an email. You can opt to do this on a specific device type, as a specific recipient, or within a specific email provider. This will ensure that your email looks exactly how you want it to be regardless of how your customer needs to view it.

As an advantage, there is a smart send feature in the HubSpot which will ensure that recipients receive your email at an appropriate time.

Additionally, to compare different versions you can run A/B tests of an email to understand which one connects the most with your audience. There is no need to worry about the deliverability as HubSpot maintains a 99% deliverability rate across the network.

With HubSpot you are all sorted as it also offers a wide range of reports outside of the email marketing functionality. It is capable of sending you the email’s performance, and lets you judge what is resonating with your audience and moreover, it can optimize your strategy accordingly. Mae most of HubSpot’s email marketing strategy.

2. SendinBlue 

One of the fastest growing Email Marketing Services in Europe, SendinBlue is a total email marketing software. This software is perfectly useful for businesses. Being an extremely easy platform to use, it is provided with excellent tools for creating aesthetic and greatly engaging emails.

The software is available with simple drag and drop tools which are honestly perfect if you are a beginner with no knowledge of email marketing. Having automation tools that are beginner-friendly, SendinBlue allows you to create workflows, send transactional emails, and segment the users. Moreover, it will also tell you the best time to send bulk emails to make sure supreme email deliverability using its AI algorithms.

A totally free email marketing plan is offered by SendinBlue. According to this plan, you will be able to send up to 300 emails per day, however your entire emails will be having their branding. You can choose to opt for paid plans which start from $25 per month. This plan also includes SMS to your account, but based on your email sending demands the pricing will vary.

SendinBlue has improved its premium plan and has recently added more advanced features such as live chat, CRM, landing page builder, and Facebook ads integration. Now you will be assured to get more value for the same price.

Apart from all this, a SMTP bulk email marketing service is offered separate by SendinBlue, which can be used to power automated or transactional emails from a WordPress site.

  • Free – $0 for 300 emails per day and unlimited contacts.
  • Lite – $25/month for 40,000 emails per month and no daily sending limit.
  • Essential – $39/month for 60,000 emails per month and the ability to remove Sendinblue logo from emails.
  • Premium – $66/month for 120,000 emails per month and marketing automation features.
  • Enterprise – Price varies and includes all premium features, dedicated account manager, priority support.

3. Constant Contact

If you are a small business owner, Constant Contact is an amazing email marketing service to be used. The email automation software of Constant Contact comes with free trial of 60 days. Be assured to get most benefits from it as it offers its users multiple integrations and customization options. And, all this while keeping the usage simple and user-friendly.

Constant Contact was launched in the year 1995 and has grown to become one of the largest email marketing services around the world. By regularly updating and upgrading, they are continuing to advance their services and grow into new spaces, which other providers may not be covering at the moment.

Some of the best things which you will find from Constant Contact is the entree to an event management tool, and a superb social media tool. These tools lets you download and create coupons to share on social media. Moreover, you’ll have the access to discover hundreds of different integrations. This will allow to integrate with any other apps and services which you are currently using.

Apart from the unique features, which we have mentioned above you’ll also get a dashboard that offers your most crucial email metrics and a comprehensive range of niche-specific templates to use. Constant Contact offers useful guides and services for the users which are very helpful for people who don’t have any email marketing knowledge. Moreover, getting access to the email, live chat support and phone support is additional advantage.

How much does it cost?

Below mentioned are the two plans to choose from.

Email Plan:

  • 0-500 subscribers: $20 per month
  • 501-2,500 subscribers: $45 per month
  • 2,501-5,000 subscribers: $65 per month
  • 5,001-10,000 subscribers: $95 per month

Email Plus Plan:

  • 0-500 subscribers: $45 per month
  • 501-2,500 subscribers: $70 per month
  • 2,501-5,000 subscribers: $95 per month

Also, you will get a 60-day risk-free trial, so you can test out the tool for up to 100 contacts.

4. Omnisend

Omnisend may be new but, they have acquired the market really quick and are becoming the leading email marketing platform for businesses dealing in eCommerce.

Specifically designed to assist eCommerce brands, it aids them to control their marketing on different channels. Omnisend provides push notifications, automated email, SMS, and most prominently, integrations with various social media platforms such as Instagram, Facebook Ads, Google Ads, Messenger, and Whatsapp. And, the company claims that they have 10X click-through rates higher as compared to the email.

Omnisend has built unique email templates which thoroughly focuses on the eCommerce, these email templates are designed to reduce cart abandonment and drive repeat buyers. Be it the ‘wheel of fortune’ offers or virtual scratch cards and even birthday discounts, it’s prominent that Omnisend was built by a team which intimately aware of what works in eCommerce.

Whatever you could expect from an eCommerce email marketing tool, Omnisend has included them all. It comprises Shopify, Magento, and BigCommerce. Moreover, Omnisend has gone further in integrating its software with review, loyalty and help desk platforms, like Yotpo and

Omnisend not only sends the report on how your campaigns impact sales, but it will also enable you to send SMS, trigger emails and social campaigns. Everything that is based around customer behavior and done to lower the cart abandonment ratio, increase return buyers and drive more product reviews.

5. MailChimp 

This we have listed in the last, but MailChimp is among one of the best Email Marketing Service providers present in the market. MailChimp is just an amazing tool for quirky branding as it is paired with some solid, user-friendly features. This is the reason it is the world’s most popular email marketing service.

MailChimp’s offers to send 10,000 emails a month with their free account for up to 2,000 contacts. Moreover, you can have the access to A/B testing, forms and reporting as per your convenience. And, their higher plans have features such as inbox previews, chat/email support, and time zone delivery.


  • Great variety of well-designed and mobile-responsive templates
  • Plenty of flexibility to edit as needed
  • Comprehensive reporting with social activity, e-Commerce tracking, stats on conversions, and email domain performance.
  • Forms that can easily integrate with your site
  • Landing pages
  • Over 800 third-party integration options.


When there are numerous email marketing tools present in the market, it is very easy to get confused with which you need to choose to work well for your business. This is the reason, we have listed down top 5 email marketing service tools for you as per your business need.

So, which one is your favorite?

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