Content Marketing

In order to execute a great content marketing strategy, any business would require to produce a large amount of content to resonate with target audience.

Only a great content would be able to get their attention and appreciation. Quality of content is always important, you just can’t write anything and expect your customer to stick around with you. However, with the quality, quantity plays a great role too. There’s a reason behind why content dominates the current realm of marketing. Content is the best way for businesses to share their knowledge and set themselves apart. Content marketing allows clear communication with the target audience on unbiased grounds. Well, you might be thinking, I have mentioned mostly about the content, so what quality of content I am talking about?

What is good quality content?

A good content has the ability to make someone read it and share it. A great content comprises:

• Unique writing: A comprehensive style of writing, which is clear in structure and is grammatically correct.
• Focused on current trends: If a topic is not interesting and could not influence the target audience, people won’t read it.  Picking an interesting topic according to the current trends will let your audience relate to it.

Is the job done?

However, only knowing to write good content doesn’t do the job. The important question arises here. For writing good content, you should have the ideas and how can you come up with an endless amount of ideas for your content marketing plan? It is really hard to generate new ideas for blog posts to attract the audience. Bur, not impossible. So, out of pure necessity, we have to discuss about the best ways to generate infinite content ideas for regular blogging. Here we go…

1. SEO Keyword Tool: If you are taking the content marketing seriously, it is important to invest in premium SEO tools. With these tools you will have the access to accurate, certain data and they will ensure that you are choosing the relevant keywords for your website. Well, it is also true that not everyone wants to invest in paid SEO tools. Therefore, I would suggest you to trying some of the free tools to get started. One of the most common free tool is The Keywords Everywhere. It is a Google Chrome extension, which will show you the search volume and competition level of any keyword.  This is among the best ways to make sure that the keyword which you are going to use actually gets search traffic. Another free tool is SEMRush. This tool is perfect to see the competition level, search volume of any keyword, and cost-per-click for your selected keywords.

Premium Keyword Research Tools features include:

• Competitor Analysis
• Extensive Keyword Suggestions
• Backlink Checker
• Traffic Analytics
• Keyword Data

2. Analyze your competition: Chasing your competitors is a wonderful idea to create blog content ideas and get blog traffic. Prepare a list of your competitors and analyze:

• What is the major source of their website traffic?
• Which content themes are they using?
• Which social media platforms and posts do they get most traction on?
• Who do they partner with, and why?
• Which keywords styles are working for them?

By doing this, you get the fresh topic and better idea to write a blog. After getting the fresh idea on writing a blog, make sure that you give time to do in-depth researches about the topic to make your post is much better than your competitions.

3. Use HubSpot’s blog topic generator: Not every time, things will favor you. So, when you run out of the ideas and start scraping the bottom of the barrel, HubSpot’s Blog Topic Generator is there to help you. It is among the best ways to keep ideas flowing for the new topic every time. After having the tool, all you have to do is to drop in a few nouns for whatever topic you’re thinking about at the moment.

4. Get inspiration from popular posts: While writing the new post, you have to make sure that the topic which you’re targeting will resonate. So, you have to choose a subject, which your target audience would care about and would like to read and share. However, the best way to do it is to check the most popular topic, which customers are already reading and sharing.

Here are the tricks to find out the best topic:

• Go to Buzzsumo or HubSpot.
• Search the keyword
• Get a list of the most popular write-ups
• Choose Twitter shares to get the articles
• Choose the past month, if you’re focusing on something more trendy and timely
• Choose the top performing articles
• Ask yourself questions– can I dig deeper in topic? Do I have an opposite opinion?
• Write your heart out and publish the post!

5. Watch Trends:

There are various ways to track what “Going Hot Right Now”. You can generate the blog content ideas by writing the piece of content which you think will be read by many people.

If you are thinking how, then here are some of the best searching platforms:

• Twitter.com/Search – It offers you with the worldwide trends and provide you information on what people are tweeting.
• Google Trends – It helps you in searching what people are searching.
• Reddit.com – Provides the people’s news (TM) stream.

These platforms are quite popular and provide you the type of content which has become highly popular in recent times. It is one of the best ways to get the ideas for generating the topic for regular blogging.

Conclusion

Hopefully, you have now got the plenty of ideas that will be helpful for you in blogging. Still, the biggest ideas that can come from any of the resources is none other than your own mind. No matter what trick you are choosing, you should have a blog idea file which filled with related topics to drive business goals.

So, what is your way of generating a new blog topic for your audience?

You may be asking a relevant question to yourself, why at all you need to content marketing?

If you look back to history, you will find that traditional advertising always yielded short term results in businesses. Advertising is targeted to get the attention of your customers and this customer’s attention is shifting gradually with the passing time.

What is Content Marketing?

Content marketing is the process in which, you solve the same problems your products or your services solve through the media you create and promote regularly.

You try to drive qualified leads with your content marketing efforts. Your content marketing efforts and the drive of qualified leads must align, so that both should be able to help your customers to solve their problems.

The main reasons of marketing contents are

• Your content is the potential tool that helps you to connect with your every customer. It also helps you to win the trust of your customers. Ultimately, it helps you to build and maintain a long lasting business relation with them.
• You can explain the Unique Selling Points of your product or service, to your customers through your content marketing. Your customers are able to understand the benefits of your product better, with your contents. This helps to eventually increase your sales in the market.
• You can stand apart from your competitors through your contents. You can explain better how your product or service is superior to your competitor’s product or service.
• You can build your brand’s authority in your niche with good content. Your brand also can build a strong reputation and be recognized in the market.
• Your content marketing strategy has to be effective to be able deliver good results in the market, in term of sales.

Organic Search is the only channel that satisfies your every reason you have for having a perfect distribution and promotion of your contents. This is over and above of your online technical operational expertise, your use of print media for publishing your contents, traditional methods of advertising, such as billboards etc, and use of social media platforms, for marketing your contents.

Super Key Performance Indicator of Content Marketing is Organic Search Traffic

You share your information for solving the problems of people, to answer their questions, or satisfy their curiosity. That is why people discover your contents in response to their searches.

You can determine your exact Return on Investment for your content marketing, but it is often non accessible data. Organic Search and Search Engine Optimization can help you define your Key Performance Indicator to measure your success in business and help you to isolate metrics for each of these Key Performance Indicators.

You can do this by deciding your organizational target for your content marketing.

These targets have undergone a change since the year 2012. But, every business organization has different priorities and effectiveness of each objective.

Organic Search is the strongest source of website traffic

You naturally create your best contents to be put on your website first. You have to know which channel, platform or source can bring maximum traffic to your website. You can go to Google analytics

Go to Acquisition>All Traffic>Channels and Look. You will get your site’s traffic by channel.

You will find that organic Search is nearly 75% of the traffic to your website. And you get this your traffic for absolutely free of any cost, whatsoever.

You can ask yourself

• How can you improve SEO to get more traffic from Google?
• What sections of your website the visitors are visiting? What are the contents that appeal to these visitors?

Organic Search helps in building brand awareness among people

The people search queries can be mainly divided into three categories

1. Informational
2. Navigational
3. Transactional

Researchers say that traffic on unbranded items is about ten times greater than on the branded items. But the companies pay for search on these brand items and their websites focus on ranking.

When you create your content to target each type of keyword, you literally guide your customers by holding their hands at every stage of the buyer’s journey, till they make their final decision. You are able to reach to and engage and finally convert your those customers, whom you would have never met.

You build brand awareness for your products, brand recall and ultimately trust for your products, all along the way.

You can ask yourself

• Is your content appealing to your visitor, at different stages of the buyer’s journey?
• How your brand is being highlighted in your content?

Organic Search traffic concretizes your thought leadership

Search Engines are the best vehicles to build thought leadership. The pages of your contents practically start popping up for searches, when you create your contents with a Hub and Spoke approach.

Your contents when are being associated by people with topics more and more, it starts creating awareness and trust for your brand. Content marketing work has led the definition to be the featured snippets on Google. Your contents get much more exposures through Google’s changing SERPs and usage of featured snippets, its answer boxes and the knowledge panels.

You can ask yourself

• How can you create contents that answer your audience’s questions on a particular topic? How can you associate your brand with that topic?
• How can you use the Google’s featured snippets to increase your visibility?

Vistas are opened for engagement by Organic Search traffic-

The utility or relevance of your content is fully up to you as no marketing channel can help you for increasing engagement with your contents, by their own efforts only. But, when Organic Traffic visitors arrive at your page, you can

• Measure all types of engagement with each part of your content.
• Take corrective measures to increase number of engagements and encourage the visitors to visit your other pages too.

A recent SERP feature is a box, highlighting other related searches, when your visitor goes back to Google after visiting your site.

You can ask yourself

• How can you get visitors from Organic Search to bookmark your pages, to subscribe to your newsletter or to share then on social media?
• Do you have a good CTA? Do you have a good internal linking strategy, which encourages the organic visitors to visit other pages on your website?

Organic search is the best reason to do content marketing. It helps you to reach to and engage your customers, whom you could have never reached without doing content marketing.

Organic Search traffic proves to be the best source of quality leads

The three kinds of search keywords, as discussed earlier, clarify the intent of the searcher. These are also the most valuable variables in lead generations that ultimately lead to sales, whatever the intent of your searcher may be. Every customer’s journey begins, progresses and ends with some intent.

You can go to your Organic traffic analytics and then match keywords with intents. If you do it correctly, you can get exact idea of how the visitor has come along the buyer’s journey.

You can qualify the organic search visitor as marketing qualified leads or sales qualified leads, based on the search queries and the nature of the queries. You can then target them with appropriate contents.

You cannot ignore what the sales people eventually want, though you can assess through the search effects, the quality of your leads. You must not disappoint the people. Organic traffic and a HubSpot study reveals that SEO beats social media, e mail marketing, PPC and all other marketing channels at increasing fresh leads.

You can ask yourself-

• Does your keyword research help you to understand the intent of your visitors? That too at different stages of buyer’s journey?
• What are the criterions you use to classify organic visitors as leads? How can you nurture and convert them?

Organic Search traffic helps in converting better results in sales

The HubSpot study highlighted two statistics

• Using inbound marketing increased the leads to sales conversions in 42% companies.
• Half of the companies increased their sales within six months time.

Increasing Organic traffic resulted into increase in sales. Content is a big part of an integrated and search focused, inbound marketing strategy. Organic Search proves to be the single digital channel, adding most to the bottom line.

46% contribution of the increasing sales is made by a combination of SEO, blog posts, landing page copy and compelling CTA. Adding lead intelligence to it will emerge an unsurpassable sales machine. Using compelling conversion points with valuable contents in your blog post may also result into the same effect.

You can ask yourself

• Are you integrating your SEO efforts with Conversion Rate Optimization, on your website?
• Does every part of your content on your website, augment your process of sales?

Organic Search helps in improving your customer retention and loyalty

Google Search profiles every user’s search results, based on terms used by them and the URLs they click on. The returns of personalized results, deemed suitable by the algorithms, based on the user’s interests and preferences also matters in it.

The nature of previous searches made also matters in this subject. User’s location and the devices used by them also play a significant role in this. Search engines focuses on first impressions, brands, and match the real world customer’s journey and experiences with the digital. The artificial Intelligence mimics behavior of natural search.

People clicking on Google or Bing will see more of your URLs in their SERP, for search terms for related topics. Organic Search keeps sending your customers and brand advocates, back to your website. It is an opportunity for you to give them more of what they want, every time they come back.

what they want, every time they come back.

You may ask yourself

• Do you have sufficient content, enabling your customers to fully use your products or services?
• Do you create informative or authoritative contents, making people think of your brand, for everything related to your industry?

Organic Search, the most cost effective way of content distribution

You have once an approximate figure for your SEO expenses, you will be able to measure the Return on Investment and its reach, that it gives to your brand. It can also compare the ROI with other digital channels. You can then set up the goal to determine the ROI and the tracking of conversions of your current SEO and content campaigns.

You can now ask yourself

• How much do you spend on SEO and content marketing every month?
• How do you determine which channels deliver ROI for your content?

Your Content marketing flywheel is spun by Organic Search

You can always have the better chance to dominate the search results for branded terms related to your industry, if you have more number of contents in different forms.

You can create blog posts, landing pages, slide decks, social media profiles and updates, graphics, videos, and podcasts, which you will have all of them ranking for a given set of related keywords, with the 10 blue links giving way to search results populated by snippets, leading to content in a variety of formats.

You will have a competitive edge with Organic traffic and it can create a digital flywheel on Google. Optimized and best contents lead to better search visibility. More number of clicks will increase the authority of your website and this will give your contents better chances in ranking.

You can ask yourself

• What is your strategy for redistributing and repurposing your best contents?
• Where are you posting your contents? Consider the platforms, publications and media, other than your website.
  

Organic Content marketing is a permanent feature

SEO is continuously changing its face. But, the business benefits brought to your business by organic traffic never changes. It benefits your strategy of digital content marketing. Only you can optimize your content to take advantage of Google’s SERP features and improves your sales by improving your conversion rate.

Do you have any additional information to share with us? Contact us and share your experiences.

Gone are the days when traditional marketing was used to be effective. Now as a forward-thinking marketer, it is time to enter content marketing. Content marketing can be defined as a strategic approach, which is focused towards developing and sharing relevant, valuable, and consistent content in order to attract and retain audience. The ultimate aim of content marketing is to drive profitable customer action. The content is called as king. And, there is no doubt in it because, instead of pitching products or services, organizations are providing truly relevant and useful content to customers.

The view on Content marketing…

Most of the people, according to the stats, think that an average piece of content which ranks on Google contains 1,890 words. But, here is the thing, writing in-depth content that is 1,890 words doesn’t get you more search traffic. It just means that the average web page on page 1 contains that many words. In this case, you may be thinking that you are writing enough content but, for some reason, you aren’t getting the amount of search traffic. It happens and we understand what you are going through. The solution to this is writing effective content not too much of it. The quality is important than the quantity even in writing.

Some of the predictions for Content Marketing:

• It will become more important.
• The creation and distribution will change radically.

Only authentic, useful, and perfectly suited content will be demanded by the internet generation. The message regarding content marketing is crystal clear: Develop creative content which is centered on your client’s queries and they’ll come in leaps and in bounds towards you. However, this is only some part. We should keep a track of what content marketing trends should we watch out for? How to change the marketing strategy to keep pace with these changes?

Defining the Future of Content Marketing

Content marketing has become a fast paced thing in today’s world and it’s changing rapidly. Well, its future cannot be defined without the past. The content that was created yesterday is the foundation of today’s and tomorrow’s.  According to a research, people tend to be more inclined in interactivity. Infographics is still among widely used methods in the industry. Infographics have the ability to engage audiences quickly and it remains one of the most preferred ways to create content.

Well, with the new technology is on the rise, we have to move forward. Now, 360° video cameras are costing way less than a smartphone, VR is increasing every year, AR becoming accessible, so is the landscape content marketing is evolving.

The Future of Content Marketing

Let’s have a look at what is stored in the future of for content marketing in the years ahead. Few facts may be scary, but one thing is sure that content is definitely here to stay.

1. People are watching more and reading less: If we believe the reports, 74% of social media marketers use visual assets and 60 percent use video in their social media marketing. This increased demand of the visual content is directly related to shifting of consumer habits. This is true that any customer would like to watch a video about a product than read about it. So, in the coming years, video content will continue to dominate. Video will be the medium from which 80% of all global internet traffic will come. Video grabs and keeps the consumer attention and not only this, it captivates audiences with powerful, thought-provoking messages.

2. Voice search will be a thing: Aren’t you familiar with Alexa? Of course, who isn’t? A new way of searching is becoming famous among the people, which is searching through voice. Yes, you may not be using it now, but it is definitely becoming the most popular among younger people. The future generations will be using voice for all kinds of needs. You won’t believe younger generation is using it to get answers for their queries related to studies. Voice search devices are easy to use and are quite responsive. They’re comfortable with acknowledging speech, without heavy enunciation. You may be thinking what can happen to the content creators? The first real problem they are going to face is that they really need to tailor their content. They have to write in such a manner that it meet the request of voice search.

3. Question optimization: Writers were forced to build content around keyword. They were asked to set phrases that needed to include in a copy a certain number of times. Well, there was a huge gap between content creation and optimization. This was not only killing the creativity, but the approach had another big issue of keywords de-humanize writing. Google has now introduced the algorithms, which are quickly putting an end to this outdated optimization tactic, so it is no longer focused on keyword strings. Google has now the ability to evaluate each query’s context and intent. This has brought another great marketing trend: Question optimization. Why?

• Questions are closer to natural language than keywords
• Google understands and features questions
• Questions are easier to relate to

How to survive?

Not everyone can adapt to the changes which content marketing has stored in its future.  Only the fittest is going to survive in content marketing. And, it’s essential, natural and inevitable. For the future, it’s now the time to put the performance high for the content marketing. This will be the only way to demand web optimization, account-based marketing lead generation, and client management initiatives. Making strategies. Before you start something know what you’re doing. Any modern approach would need sales and marketing techniques alignment, commercial KPIs, and data analysis. Don’t get it wrong else you won’t be able to meet the targets.

Conclusion

There is a constant evolution in content. We have to cope up with the changing trends that content marketing is demanding. By all this, one thing is sure that content marketing’s future is safe and sound. It’s just, content is now demanding new thinking, skills and disciplines.

What are your views on changing content marketing strategies?

An introduction to Content Marketing 

One of the most powerful digital marketing strategy nowadays is Content Marketing. Content marketing is all about using the content to gain attention and retain visitors on the website and eventually turn them into customers. But, creating content is a serious struggle. According to a report, 60% of the organizations face struggle to produce content consistently, and 65% find it challenging to produce engaging content. And, even after creating a website, if you are not able to retain customers, it means you are losing money. If you want long-term success in content marketing, the key is to remain consist in implementing best practices. The demand for content is huge, because it is the only way to drive more search traffic and build a profitable online business. 

What is the need of a content marketing strategy?

An organization should have a dedicated content marketing strategy to attract, acquire, and engage its prospects. Content marketing strategy is a way to separate yourself as a successful content marketers from less successful peers. The strategy should define key business and customer needs. Here are a few essential components:

• Business model: Model of a business includes the investment strategy which defines where your content initiatives fall under, the role content, and the way you structure your team.
• Differentiated editorial content: What are the unique perspectives and approach of a company to create content and how they are able to distinguish your content from your competitors?
• Goals of organization: The goal behind the existence of your content. What action do you want your visitors to do once they have consumed your content, and what is the value that you expect to provide for your business.
• Audience’s personas: What will be the characteristics of the one audience that will benefit most from your content? What are their current user state, and an estimate of how their needs may evolve?

Content marketing is everywhere and it has been for years. So, if you want to learn about creating great content, content promotion and increasing your social media shares let’s do it. Content is categorized into different categories namely, Written Content, Visual Content, Interactive Content and Video Content. And, these different types could make a large impact. 

Best 24 Digital Marketing Tools To Help You Grow

Below mentioned are some of the high-performing content types for your content marketing strategy:

1. Blogging: There’s a reason that blogging is positioned on number one. Blogging is by far among the best tools to have in your marketing tool-belt. Blogs are best ways to improve SEO and drive more organic traffic. They help to drive more traffic to your site from the search engines. Blogging is a perfect to communicate with your audience.

Some of the major benefits of blogging comprises:

• Excellent place to collect leads
• Providing value
• Providing content to share on other platforms
• Communicating with audience
• SEO opportunity
• Great way to build exposure
• Increase websites rank on the internet
• Provide an opportunity for others to share your brand

2. White Papers: For the businesses who want to prove industry expertise, white papers are an effective method. White papers are also available for free digital download, or can be published online as PDFs. This is best for improved search engine optimization. With content on white papers, you can solidify your reputation as a SME. These are one of the best sources to offer a specific opinion that is best delivered in long format. White papers are developed as an educational material and backed up by hard evidence and statistics.

3. Videos: If we look at the current digital marketing trend, videos are far more effective method of content marketing than any other strategy. To stay ahead of competitors, it is important to find a way to grab target audience’s attention and engage them quickly. And, what else could do this apart from Videos. Customers today are using internet like never before and their online activity includes watching video content. This is the reason why video remains one of the best types of content marketing for reaching and engaging your target consumers. Video is a great content marketing tactic and you can expect to see an average increase of 157% in organic traffic from search engines.

4. Infographics: Infographics are popular type of content marketing used for link-building.

How we can use infographics to build links

It is a typically a three-step process to create link-winning infographics:

1. Start with picking up a topic which is relevant to your target audience and try to make it as specific as possible. For instance, if your niche is social media, you must focus on a single platform that’s trending.
2. Secondly, make sure to gather data points about your topic. The points should be gathered from original search of the topic. Then, frame your data points to flow logically down the page.
3. Lastly, grab attention of the user by making it look great. Make use of large fonts and represent the aspects visually.

TIP: Free tools like Canva can be used to design an infographic or you may want also hire a designer for a more customized and professional look.

After creating the infographic, you must decide how to distribute it. If you have a large following, you can publish the same on your website and promote it via social media.

5. Quizzes, questionnaires, & surveys: Another type of content marketing is posting quiz, questionnaires and surveys. Haven’t thought about it as a content marketing strategy? Well, if you haven’t, than think about it now as people love these types of interactive content. You can ask them anything and everything to make them engage with you or your brand. 

Conclusion

What? Still finding a difficulty to choose which content type to use? Well, you are not alone. Every business needs to think which form of content they should use to engage their customers. So, the best method is to try different methods to engage your customers with you.

What is the most effective type that worked for you? Share with us.

You may have this question in your mind that, What are business metrics? It is a qualifiable measure, businesses use to track, monitor and assess the success or failure of any business. These are also known as conversion rate metrics, in the business world.

What is Conversion Metrics and KPI?

These two indicators are important parameters to judge the progress of your business. Conversion Rate is the number of conversions that is divided by the number of visitors to your website. The Conversion rate indicates that actually how many visitors to your website are purchasing your product or service that you have to offer to your customers.

The Conversion Metrics are the parameters on which your conversion rate must be judged.

A great tool that can help businesses is a dashboard template that will allow you to manage, monitor, and track your business processes. This dashboard sample will allow you to view all your metrics and visit them whenever you like. Additionally, you will also be able to custom design your dashboard according to your needs and benefits.

KPI or Key Performance Indicator is a measurable value. It shows that how effectively a business organization is achieving its Key Business Objectives. This KPI is used in multiple levels by organizations. It evaluates their success at reaching their business success. High Level KPIs focus on the overall performance of the company, where as Low Level KPIs focus on the performance of individual departments within the company.

The most important Key Performance Indicators or Conversion KPIs to track are:-

Revenue

It is the most important factor to run a business. Revenue is the money brought in by your business. You calculate your Gross and Net revenue by calculating business money before and after expenses.

Revenue holds every department of the business together, especially the sales and marketing departments. It is the alignment of these two departments that really benefits the business.

You can take the help of Google Analytics and set up e commerce tracking in it, to track your business revenue.

Rate of Conversion

Conversion rate is the number of visitors to your website, who completed an objective on your website. The success rate of your marketing campaigns can be measured by your conversion rates. These two factors are directly proportional to each other.

CRO audits is important for achieving a higher conversion rate. You can measure your conversion rate by adopting this formula-

Conversion Rate = (Conversion / Total visitors) * 100%

Generated Lead

The process of attracting and converting potential users, who are interested in your company, is lead generation. A Lead is where a buyer begins his journey.

The rate of lead generation is very important to success of your business. It brings traffic to your website.

You can track the rate of your lead generation by setting up goals in the Google Analytics.

Cost Per Acquisition

It is the price you need to pay to acquire a new customer. It is a type of conversion rate only. It allows you to directly measure the impact of your marketing strategy on your revenue generation.

Cost per Acquisition allows you to determine the directions of your business campaigns. You can track your rate of cost per acquision by using this formula-

Total Marketing Cost/Total customers acquired=Cost per Acquisition.

Average Value of orders

It is actually Average Order Value, which calculates the average amount of money spent by you, every time a customer places an order to you. It is sales per order, not per customer.

It is easier to increase your average order value than increasing your conversion rate, because it is easy for you to convince your current customer to business with you, than to have a new customer.

You can track your Average Order Value, with this formula-

Revenue/Number of orders=Average Order Value.

Rate of Retention of Customers or Customer’s Loyalty

Rate of customer retention is the time your business keeps your paying customers with you. To create a customer, marketing and innovation is important. Your loyal customers pay you more money in your regular business with them and convert.

You can track Customer retention rate by measuring customer churn rate. If the customer churn rate is high then your customers are not happy with your products or service. You can track customer churn rate by this formula-

Lost quantity /Number of X at the beginning of time = Churn.

LTV or Life Time Value

Life Time value is the revenue your business makes from a customer, for the period he stays with you. You can track the Life Time Value by using this formula-

Average Revenue per User x 1/Churn= Life Time Value.

Return on Investment

Return on Investment is the process for the marketers to prove that marketing does not impact the bottom line of the company. It also helps you to determine as to what you can spend your marketing budgets on.

There are challenges to calculate Return on Investment in marketing because, the amount you spend in marketing may not bring any return in a long period of time.

You can track your ROI; you can use this formula-

(Gross Profit-Marketing Investment)/Marketing Investment=ROI.

Return on Advertisements Spend

It gives you the idea as to how much revenue you can gain by spending a certain amount of money on your advertisements. If the return revenue is higher than the expenses on your advertisements, it is known as Positive ROAS.

You can track your Return on Ad Spend by using this formula-

(Revenue-Cost)/Cost=ROAS.

Media Mention

Media reviews, whether it is good or not so good, keep the reputation of your product and brand alive. Media mention is the valuable feedback for your company, brand, product or service.

You should track your media reviews every month. You can do this by automating a report by using a tool, such as BuzzSumo, Hootsuite or Tweetdeck. You can also have Google Alerts to work for you.

Total Traffic

It gives you a bird’s eye view of the current health of your business website. You can also track pattern of the traffic to your website.

You can track the traffic by- logging in to Google Analytics>Acquisition>All Traffic>Channels.

E mail Subscribers

E mail subscribers play very important role for the business of your company. They are the engaged users.

It has a ROI of 122 per cent. Increasing E mail subscribers lead to higher sales.

You can track your E mail subscribers by creating submissions in Google Analytics. It is Behavior>Events>Overview. Click on Form in the Event Category column. It will show you number of impressions and conversions. You then click on the Event Action.

Branded Searches

These are keywords that include your brand name or any other variation of your brand name. Branded Searches are famous for its high conversion rate.

You can track Brand searches with Google Search Console. If you are getting impressions that means the search is positive. You can also tack direct traffic in Google Analytics.

Reviews

Reviews are the social proofs of your business. The consumers trust is built by reviews. Negative reviews result in loss of revenue. You can track your reviews by using this formula-

% Loss Revenue= (5-star rating)*07.

Net Promoter Score

Net Promoter Score gives recommendations to your company.

If the score is 9-10, you are in category of Promoters.

If the score is 7-8, you are in category of Passives.

If the score is 6 or less, you are in category of Detractors.

You can track your Nett Promoter Score by using this formula-

(% of Promoters) – (% of Detractors) = Net Promoter Score.

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Introduction

We all know how much hard work and efforts it takes to set up a good website, finding a domain and searching keywords. After this, we write on those keywords, double check for errors and publish the article. Right? But, did it work? Did that content performed well in search results or grabbed the attention of your targeted audience? You may be wondering why it didn’t. Content writing is just one part, we also need to check articles for readability scores. You read that right. If you want your content to perform well in search engine, it must be relevant to read and easy to understand. We need articles to have a good readability score before publishing them so as to rank as high as possible. Always be aware that effective content is accessible content and readability ensures that written words are impacting audience in the right ways.

What is Readability?

Before going further, let’s understand what is readability of a write-up first? Readability is the ability to read a text. Good readability of a text in SEO writing is important as a text will lose its value if it is inaccessible to its intended audience. Honestly, not only in SEO, but in every profession readability affects the setting where people read words. Yes, it could be a daunting task to understand if your content is easy to understand. That is why there are readability formulas and tests, known to be useful tools.

Some of the readability scores include:

• Coleman Liau Index
• Automated Readability Index (ARI)
• SMOG Index
• Flesch-Kincaid
• Gunning Fog

Importance and Benefits of Readability:

Readability matters everywhere. In marketing, Even a minimal website design Adelaide can help in improving the readability. it is most prominently important for SEO, usability, and conversions. If you want to generate an effective content, understanding the readability expectations of your audience is needed. Not only this, you need to understand the intent of your readers, which means why are they reading the content. Below mentioned are some of the benefits of good readability score:

1. Better rankings: Good readability is directly connected with the better rankings. If any visitor moves from the site quickly or spends very less time on the website, it depicts the negative score. Google pays attention to how fast people give up on your site. And, if a visitor is leaving, there may be many reasons such as boring content, bad design, a buggy backend, and poor readability.

2. More conversion ratio: Conversion should be in mind, while creating the content. And, never forget micro-conversions also matter like clicking a link or watching a video. One of the most effective ways to boost conversions is to create readable content.

3. Traffic on the website: How people come on your website? The way is by searching what they want. And it is directly connected with the content. When they search for the content, they use words that they know. Make sure to write the simple content that is free from complicated phrases or jargon, so that they appear in search results.

Readability Score and Recommendations to Improve

The score for readability is given on how well-informed the content is written on your website. If you are thinking about the intent of checking readability score, it is done to find pages that need simplification. Right from the terminology, word length, sentence length, language, syllables, and grammar, everything contributes to the readability level of a website.

Recommendations to improve readability:

1. Write in a language that your audience understands. More general audiences will say “think about” than “contemplate.” So, you have to look at the words that you are using in the content.

2. Paragraphs are old technique. Nobody has time to read each line. So, break up large sentences in content. Make use of numbered lists, subheadings, and bullet points.

3. Sentence length is the important aspect. Keep your sentences short and think about using periods instead of commas.

You can determine the readability scores of our content. Below are some of the points that you need to keep in mind to get the good score.

• Being recognizable at a distance
• Reflex blink technique
• Reading speed
• Eye movements
• Having good perception in peripheral vision
• Fatigue while reading
• Having good visibility
• Speed of perception

Tools to improve readability

A solid content strategy is formed when readability of the website is good. Here are some of the tools to improve the readability of website.

1. Hemingway Editor: It is an online editor, which helps you to write clearly and concisely. Installing this would help you to write short and sweet, and to the point. This is a tool that highlights complex sentences and phrases. However, it may not be always that you are wrong but it will suggest you to avoid them, so that your writing becomes clearer. Hemingway Editor will help you to give a dynamic readability grade and will display the information of estimated reading time.

2. Yoast SEO: In Yoast SEO, it is very easy to use the readability analysis. It checks the transition words, sentence beginnings, subheading distribution, length of sentence, passive voice and Paragraph length. Because everyone has their own writing and editing process, Yoast SEO helps to get a feel for the text level you are aiming for. Practice makes perfect!

3. WebFX Readability Tool: This is a readability tool to purely rely on. The complete focus that this tool gives is on improving the readability score of your content. What you have to do is to enter your URL or paste your content into this tool. The results will show: 

• SMOG index
• Flesch-Kincaid grade level
• Readability index score
• Gunning Fog Score
• Flesch reading ease
• Coleman-Liau Index score

 Apart from that you can check: 

• Average syllabus per word
• % of Complex words
• Number of sentences
• Word Count
• Average words per sentence
• Complex word Count 

These are some of the tools that will help you in improving your readability scores. After reading this article, it is sure that you will be able to understand what to do to improvise the rankings of your website.

So, what is your technique to generate leads on website?

If you have started a business, no matter if it is small or large, you must be aware of the fact that brand marketing holds an important place in the positioning of your business. When you use successful marketing tactics, it can lead to new customer acquisition, customer retention, and ultimately more profits. And for this, the first and foremost step is to understand that the content on your website is an extremely important factor for the marketing purpose. Any business owner has to work hard to create perfect content consistently. The very unfortunate part about it is that if search engine can’t find the content, even the most comprehensive content will be regarded as useless.

According to the google, content is one of the top three ranking components. Now you could understand what position does a content hold in the positioning of the website. However, writing a good quality and comprehensive content is not enough because content without an SEO strategy won’t hold up for long in the digital marketplace. Content and SEO go hand in hand, as without content SEO can go nowhere. For standing out from the rest in this fast pacing digitized world content needs SEO, and the google has also cleared that content is among the top three ranking factors for organic search.

Content marketing has solidified its stature as a powerhouse in the realm of digital marketing and the way it has portrayed itself its position is secure in the future too. But this doesn’t mean any content would work. Not any content, surely. One must know that content should of high quality, but the problem with it is that search engines do not hand out a checklists for “high-quality content.” So, with a good quality content a good quality SEO is needed to optimizing content as it is a technical task, which requires “best SEO practices” and “relevant keywords.” Keep one thing always in mind that optimizing the content is less about keyword presence or metadata and it is more about an issue of intent, trust, quality, and authority. Don’t worry, content optimization not that difficult, it is certainly one of the easiest aspects of SEO to understand.

How to create optimized content?

1. Optimize Images and Videos: People love images and videos. You will notice that consumers often spend time searching for photos and videos than they do text. This is the reason, you should make sure that you’re up to speed by optimizing all images and videos within your content. Add alternate text; use image tags, great headings, and other graphics or bold colors to grab the readers’ attention and help to keep them hooked. With all this using the good keywords in title, descriptions, and tags is another way to drive sales.
2. Content strategy: The most common mistake that too many marketers do is that they wait until the end of content creation in order to bring in SEO as a promotional tool. First, they want to figure out what has been created by the writer and then they plug in a couple of keywords and links. However, the impressive content marketing scheme says you should start with keyword and user intent research. Optimizing is effective as soon as you know what inquiry your audience is searching and the type of content that they are looking for.
3. Readability: You know, people don’t read on the website. They just scan. The reason behind the average attention getting shorter is that the span of humans has been using their mobile phones. So, one thing that should be done is to optimize the content for different sets of users – differently. For the people who intend to learn and for the people who want to get to the answers fast.

• Optimize content for skim readers.
• Use shorter sentences.
• Break long paragraphs.
• Bold the interesting parts of the content to look prominent.

Why do I need tool to optimize the content?

Now that you know how to optimize the content, you must have done it, but it didn’t moved an inch. Right? This happens many times because you thought putting the meta description, permalink, target keyword in the title, and headings would do the job. However, it will not. What can do your job is a tool which can possibly help you to achieve the desired result. Yes, there are many free tools available on the internet, but who can make a tool better than Google? Let’s check out what google has to offer.

 Natural Language Processing Tool (NLP)

NLP is the powerful tool created by the google. The tool has ability to derive insights from unorganized data making use of machine learning technology. This tool is perfect to parse through text, make relationships between words, understand the meaning, and derive a greater understanding of words. Businesses can use this tool to know about their customers through social media, e-mails, and chats. Also, this tool is very easy to use at free of cost. The best thing about this tool is that it supported on the technology which google uses in search algorithms.

Benefits of NLP: 

1. You will get the insights from clients: You will be able to find and label the fields within a document using entity analysis. It will also include chats, emails, and social media messages. More to this, sentiment analysis can help you understand customer opinions to find actionable product and UX insights.
2. Support with Multimedia and multilingual access: NLP is a powerful tool, a combination of Natural Language with Speech-to-Text API. This will enable to pull out insights from the audio conversations.
3. Key document extracting: This tool can use the custom entity extraction for identifying the domain-specific entities within the specific documents. It is unique because many of them don’t appear in standard language models. Also, you can everything without spending much time or money on manual analysis.

Now that you know exactly how to optimize the content and use the tool, you can now succeed with the competitors.

As a consumer, did you ever realize that you have been pushed through the content marketing funnels without your wish? While browsing, you suddenly become aware of the latest designs of Bluetooth Speakers or festive special shoes. You instantly feel the necessity to buy a pair of shoe that is giving a 40% discount, but you control that desire and save it into your subconscious mind. The same process gets repeated for your buyers. They go through a buyer’s journey before deciding on buying a product or service. So, you need to understand your buyer’s journey if you want to design a smart and audience-oriented content marketing funnel.

1. Content
2. Content marketing
3. Content marketing funnel
4. Audience-oriented content marketing funnel

You are familiar with these four things, right? Well, the marketing funnels come in numerous forms. These may have different names as the experts and influencers call the stages by different names. Even though the stages are different, each funnel describes the same basic process that customers go through. To create a smart content marketing funnel, you need to be familiar with its basics that include awareness, interest, decision, and action.

Topic 1: Influencer Marketing – A Scientific Approach To Outperform Your Nearest Competitors

What is audience-oriented funnel creation?

Are you planning to create audience-oriented content for your business? To do this, you first need to understand the target market. The journey of audience-oriented funnel creation begins with the identification of the audience for the created content. Try to find the set of problems are they facing that your business can settle and the ways that your business can do to make their lives easier. It is suggested to split the content funnel into these three stages.

Which are the three stages of smart content funnel creation?

1. Top of the Funnel (ToFu) – Top of the Funnel content grabs attention and focuses on brand awareness and site traffic. It includes content curation, blogs, infographics, videos, and podcasts.
2. Middle of the Funnel (MOFU) – Middle of the Funnel (MOFU) content educates, informs, and focuses on lead generation.
3. Bottom of the Funnel (BOFU) – Bottom of the Funnel (BOFU) is product/service focused and focuses on transformation to paid product/service.

Why should a business group create a content marketing funnel?

Making content research is the first stage of audience-oriented funnel creation, which is followed by finding influencers and writing. The purpose of a smart content funnel is spending less money on paid ads, increasing organic search traffic, enhancing brand awareness, and getting higher conversion rates.

Topic 2: Best 24 Digital Marketing Tools To Help You Grow

How do I choose the right content for each stage of the marketing funnel?

Marketers are targeting each part of the funnel with stage-specific content types to able to support sales. It is converting leads into paying customers. More than 80% of business to business marketers are creating custom content marketing plans, but a significant portion among them lost their way in making a distinction between content that doesn’t make an impact and content that works.

Source -Writeraccess

1. How many blog posts do we need to write?
2. How frequent should we tweet?
3. Is there any defined budget percentage that I need to spend on video making?
4. Is there any necessity of writing e-books and whitepapers?
5. Is content volume important?

Traditional sales funnels are changing to modern content marketing funnels. The brands that are successfully identifying effective content types that help in converting leads into paying customers are opening the world of opportunities. That’s why; every piece of content that a brand creates is an opportunity of converting new leads into buyers.

What you need to do after your funnel is completed by a customer?

You have done a great job if you have impressed the new audience group to share your content with their friends, family, and colleagues, but your job does not end here. Make strategies to provide trial codes to those people that they can share with their known people. Giving discounts on their next purchase is another rewarding thing you can prefer for converting leads into buyers. Plus, keep the quality and effectiveness of customer service in your mind. In this regard, you can ask for suggestions or ask your audience what you can do more for providing better services. Try to show that you care about them by catering what your customer needs to make the most of their purchase.

Do You Understand Your Buyer’s Journey? If Yes Then Please Comment & Subscribe

Influencer marketing gets the right direction without the use of proper tools. Here is an open invitation to find the best influencer marketing platform to grab the changing needs of the modern-day market. An influencer marketing platform is a software solution which was designed to provide influencer discovery tools to the business brands and corporate companies. A small portion of the IM platforms uses smart algorithms to offer massive searchable databases of potential influencers, while the other portion prefers to provide an opt-in method to the influencers. It was believed that an online offering grows organically and lead to blurred margins, but the definition of marketing has changed with the introduction of IM platforms. Modern-day influencer marketing platforms include campaign management, influencer marketplaces, relationship management, third party analytics, and influencer content amplification. This article is useful for you if you are looking forward to identifying an influencer marketing platform which is ideal for your business. Let’s discuss the usefulness and functionality of four best influencer marketing platform 2019 below.

Hypr discovers influencers based on social media postings.

Hypr is designed to give real-time social analytics that helps the brands in accessing the audience demographics. It discovers influencers on the basis of postings on top social media platforms like Twitter, Facebook, Instagram, YouTube, and Pinterest. It does not depend on opinion to determine an influencer. Owing to its data-driven approach, marketing experts consider this b2b influencer marketing platform as a talent agnostic search engine.

Upfluence is a self-serve platform with a massive database.

Upfluence, one of the largest influencer marketing platform, is an example of a self-serve platform; technology giants PayPal, Microsoft, etc. are now using its services. This highly effective IM platform has introduced two products – Publishr and Façade. Publishr is a robust influencer management system that also served as a content marketplace, while Façade is considered as a social media search engine that used the power of big data to drive extremely precise influencer searches. The massive database of self-serve influencer marketing platform with 500 million items of content spread across the leading social media platforms.

Popular Chips provides demographic distribution of the followers.

Popular Chips is another IM platform that is gaining worldwide popularity. Known as influencer marketing platform for Instagram, it provides the business groups with the demographic distribution of the followers of any influencer out there. Popular Chips presents reports to improve your marketing KPIs and enables the business brands to learn from competitor strategies.

AspireIQ is a streamlined way to work with the influencers.

The AspireIQ platform, which is popularly known as Creator Collaboration Toolkit, is developed to keep a concrete focus on the actual creation of content. It is another vibrant example of a self-service platform that offers access to more than 1.5 million influencers across major social media platforms. As the top influencer marketing platform streamlines the process of working with influencers, the beneficiaries can track the real-time progress of each campaign and ensuing engagement with audiences.

What is the working principle of Influencer Marketing Platform?

The business brand needs to identify a Facebook influencer marketing platform and signing up for an account. Then the brand is supposed to search the database of that platform in order to find influencers with the right group of audience. Picking up a group of influencers and submission of a proposal are the next things in this regard. The influencer then sees the proposal and decides whether they want to work with the brand or not. The influencers who accept the proposal create promotional content for the brand with the help of supplied statistics.

Influencer marketing platforms are designed to intensify your campaigns.

Influencer marketing platforms are online tools that offer additional services to business brands, such as campaign management, relationship management, third party analytics, influencer marketplaces, and influencer content amplification. The scenario was different before the introduction of IM platforms, especially influencer marketing platform Philippines. The brands used to take a significant amount of time to discover potential influencers and run their campaigns appropriately. These platforms have reduced time-suck of the administrative tasks that are likely to distract the aspiring agencies from reaching their desired goals. In a single, the IM platforms are changing the way of the market a product or service.

You must have bought something endorsed by a beautiful celebrity or a well-known person you admire. The idea of influencer marketing is based on celebrity endorsement. By combining the old and new marketing tools, it puts your business into a modern-day content-driven marketing campaign. The main differentiator in this marketing is that the results of the campaign are collaborations between brands and influencers. Influencer marketing is, however, a scientific data-driven approach which is used to improve brand awareness and drive a brand’s message to the target audience. It uses top content creators that are specialized in their respective domains.

Influencer marketing is marketing’s next big thing

There was a time when the world of influencer marketing was limited only to celebrities and some highly followed bloggers. The scenario has changed a lot with the forward movement of digital marketing. Influencer marketing services involve data-driven approaches to aware, engage, and retain customers. Here you will learn some of the popular methods of influencer marketing. Even if it is getting worldwide popularity, IM is not suitable for every single business. So, we also recommend you to know whether influencer marketing is right for you. In this regard, you can prefer influencer marketing Youtube videos that are available on the Youtube channel.

Which are the top 6 influencer marketing mediums?

1. Micro-Influencer
2. Sponsored Blog Posts and Guest Blogging
3. Sponsored Social Media Content
4. Brand Ambassador Programs
5. Sponsored Gifts
6. Affiliate marketing

Influencing customers through micro-influencer

The micro-influencers create relevant content for their audience, and hence, they communicate with them via websites, blogs, forums, and social media platforms. These influencers are generally following smaller audience compared to the celebrities with millions of fans and have high engagement rates. A smaller audience allows a micro-influencer to bond with the people who follow them more regularly via their platform. It makes the influencer marketing b2b process appealing. Eventually, they can communicate their experience by answering a question related to your product or service that is asked by an audience member.

Influencing customers through blog posts and guest blogging

A blog influencer is a blogger having millions of subscribers. Approaching the bloggers also considered as a vibrant influencer marketing strategy. Their reach among the readers set them apart from other bloggers. You may have to write a guest post along with images for the blog of your preferred blog influencer to collaborate with him/her. It has to be a sponsor a post about any of your products or services.

Influencing customers through sponsored social media content

This influencing technique is ideal for businesses based on health, workout, garments, travel, outdoor activities, cars, bikes, diet, fashion, art, beauty, and interior design. Social media influencers are followed by tens of thousands or even millions of people. So, it is an effective way to market a product or service. Under this marketing technique, including influencer marketing on Instagram, you can determine what type of content you are going to promote or write a brief statement about your product. Having some members of your target audience, it allows you to post content that complements your product or service range.

Organize brand ambassador programs

There are many ways to work with celebrities; they are such well-known personalities. You can prefer social media, TV commercials, online ads, print media, blogs, or other written publications to work with your preferred celebrity. You can ask your preferred celebrity to provide coupons and discount codes to your customers, promote your products or services, sponsor an event hosted by your celebrity, or request him/her to write reviews. Nevertheless, influencer marketing cost is the other thing you are supposed to know in this regard. It involves higher cost than the other practices.

https://www.instagram.com/p/Bpc09gMgE7s/?utm_source=ig_web_copy_link

Influencing customers through sponsored gifts

Promoting sponsored gifts is another great way of marketing your products or services. It is less-expensive yet a variant influencing technique. As influencers are excited to receive free gifts from your business brand, it can be a kick start your campaign. Opens a first-hand experience of your product, this promotion technique will help you in building long-term relationships with the influencers.

Influencing customers through affiliate marketing

Affiliate marketing is a trendy marketing technique that promotes a product or service sale onsite and relies on promoting partners. Beneficial for both the parties, the concerned technology is based on an affiliate partner also allows you to redirect the sale to the official website. In this, the influencer receives a commission and the affiliate partner gets paid or rewarded as per the agreement. Marketing experts involve influencer marketing software and influencer marketing tools under this marketing technique.

What doesn’t work in influencer marketing?

Influencer marketing is a slow-and-steady approach similar to Content Marketing; it does not involve direct selling techniques or quick payouts. It demonstrates the rating your authority, credibility, and thought-leadership within your industry. Let’s take the example of influencer marketing on social media. Isn’t it a slow game of acquiring loyal and engaged followers? It is, however, not simple. Influencer marketing is not about the popularity of the influencer. While involving any IM medium, keep in mind that your goal is to elicit a specific action from your customers. One size doesn’t fit all influencers. It is very challenging to generalize your approach for a different group of influencers.

Today people are working on all factors of digital marketing one of which is content. People who think that just writing something related to product or service is just enough are wrong. Today content marketing is given more importance as it has a deeper effect as compared to any other strategy. But the question comes is how to work with content marketing? So, here are some of the successful examples of content marketing which can be useful and can help to think out of the box.

1.    Zomato

It is one of the top restaurant finder mobile apps, which is running in 24 countries. It uses humor library where they share images, which reference some particular culture, and it easily attracts people. The main aim is to make customer mouth-watering with their simple yet creative approach and thus is leading the market.

People are sharing it on different social media platforms like Facebook, Twitter and many more which has helped to gain a big fan following.

2.    Buffer

The main aim is to come up with high-quality content, which is especially for their influencers. This is one such company that keeps posting content frequently in a day on different sites which are high in SEO. It is one of the trusted brands which has a million followers on social sites. It even shares content using email marketing.

3.    Superdrug

Superdrug works with a mission to bring awareness regarding body images issues. It uses social media and publishing placement to remain in audiences. It has a team of graphic designers who are living in different parts of the world to work on perfect image regarding beauty standard.

It has nearly 1 million shares on social media and even opts for celebrity endorsement, which has a great impact on readers.

4.    AARP

Before working on content marketing, it is important to know about their requirements. AARP is one such magazine, which delivers the best content that fulfilled the requirement of readers. This magazine is working very hard on the quality of content and photography because of which it has won many awards. They communicate with readers through email and social media market.

5.    JetBlue

It is one of the best Airlines, which always come up with the best content marketing strategy. Their creativity helps to come up with videos that make it visible and also gain brand value. One such fresh example, which has inspired people to use this airline, is flying with infants. These brands always gain positive response and have been viewed by millions of people.

6.    Babylist

People who are becoming parents for the first time find it very defunct to manage the arrival of baby’s, Babylist comes up with powerful content which will answer all their question and thus make easy to plan everything before arrival.

It also has quizzes where you are just required to answer some questions based on your lifestyle and they will come up with all the things, which you would need for baby. Babylist content helps parents to be prepared and it is one of the reasons of its fan following.

7.    Nike

The main aim of Nike was to encourage people to complete a marathon in 2 hours, which was an impossible task. Nike offered them an option by which it is possible to complete a marathon and it is through wearing their shoes. This documentary was recorded with three famous runners and it got famous on YouTube. The main aim was to push people beyond their limits using a documentary that was shared on the social media platform.

8.    Shopify

Websites always needs to understand the requirement of their customers and come up with all the required solutions. Shopify blogs can answer related to e-commerce business and thus help people to start their livelihood. They offer stock photos, forums and also free e-courses to help people understand this business.

People who are willing to run such a business will find Shopify as the best tool that could answer all their problems. The while working of Shopify is to reduce customer’s requirements and answer all their questions through their content.

9.    Coke

Everyone might have heard about Share a Coke campaign, which has made this brand gain popularity. The main aim was to encourage people to share their favorite drink with people whose names are there on the bottle. The popularity of such campaign resulted in people to customize their bottle and share with that particular person.

10. Shutterstock

We all have heard about Shutterstock, which is known for creating images that can be used by the end number of people. Images that are available in Shutterstock is been shared on a large scale. Infographics always attract people and so Shutterstock has high-quality images, which are shared on large scale today.

The old traditional method of marketing is replaced with modern methods that are more effective and fruitful. Content marketing is an important aspect of content marketing as it is the only source to connect with your customers. Content marketing is all about delivering relevant and consistent content, which is quite engaging and also have a great impact.

Branding

It is very difficult to build your brand in such a competitive market and so to sustain competition and maintain the position it is important to opt for different strategies. One such is content marketing where you can communicate with your target audience and seek their attention by providing useful information.

Customers try to understand the main goal or your business and respond according to their requirements. Content is one such source where you can find easy to convey important information to them and also fulfill all their needs. If you come up with the best content marketing strategy, it will be easy to maintain a good position in the market.

Increase traffic

Creating content with appropriate long-tail keyword is the only means by which you can increase your visibility and draw traffic to your website. If you can be consistent, it would be easy to get loyal customers and this can prove quite beneficial for business. Companies, which can come up with effective content, can get high ROI and also be on top ranking in search engines.

Readers always swish to have something new when they visit their site and it needs proper content management. Try to update your content regularly to keep your audience engaged and maintain traffic.

Nurture relationship

In Online marketing, there is no way to connect customers except through content. These types of marketing covers customer from all over the world and so to communicate with them you have to show up through content. Competition is getting very tough and it requires you to fulfill the expectation of your customers so that they remain loyal to you.

It is advisable to opt for a content marketing strategy, which will resonate audiences and also help them to trust you. In this way, you can build a strong relationship with your customers no matter where they reside.

How does content marketing matter to business?

Everyone is going for digital marketing and trying to promote their products or services to customers. But have you ever thought about how anyone would get attracted to your offerings as they are new to you? So, to build relationships with them and try to connect with the content is the only option. Come up with useful content, which has required information regarding your business, products, offering, and all such details so that the reader gets connected to you.

Delivering effective and useful content is the only way that can convert your reader to the buyer. It will not only help to affect a single person but a positive word of mouth can help to rule the market.

Benefits of Content marketing

·        Effective content marketing can help to increase sales of your business. Content can bring awareness, which will help customers to consider your brand and thus help to become your potential customer.

·        It is very difficult to communicate in online marketing but content can help to connect with customers and provide them according to their requirements. It is one way by which you can beat your competitors and maintain your customers.

·        Traditional marketing strategy consumes more time and money; still, you can’t cover the worldwide market. But sharing content to different social media platforms can make marketing easy and effective.

·        Content can help to give visibility to your brand and also help to maintain a picture of your brand in their mind. Content is not only about writing but also you can include images, graphics and much more, which would prove effective.

·        Increasing followers and getting positive word of mouth can help to increase customers. Always stay updated with content on social media so that your customers also stay with you and become your loyal customer.

Customer is aware of all marketing strategies and so they go through website, reviews and even social media platform to get detailed information. So, go for the best content marketing strategy, which will help to get positive reviews from customer sand also share it on different social networking. It’s you to decide how you want to deal with your audience through content.

Content marketing is very important for online marketing and so some tools and experts can help to cope up with innovative content. But just writing content cannot lead to success and it is a long process to make content successful. So, below are some steps that make it possible to have successful content marketing for all type of business:

Mission and Goals

It is very important to have a pre-set mission, which forces us to work hard to achieve that goal. You must make your plan before starting the process, which will make it easy to work on different factors. This mission must include target audience, content and most important benefits of content. It would help to focus on the right direction and thus make it possible to achieve good profit.

Target audience

Marketing is all about customers and their requirements. So, while making a plan you must clearly define the buyer persona for your product or services. It is an important step for people who are new to online marketing. Once you know about your audience it would be easy to create content, which can help to make your readers engaged, and convert them to buyers. Even if you are already aware of your audience it’s time to go for market research which will help in the growth of customers.

Assessment

Once you are aware of your mission and have started working on cornet the most important step is to check whether it has been helping to achieve goals. It needs to go for a content audit, which will give information regarding their usefulness and how customers are getting engaged with it. Staying in the competition is very hard today and so you must also compare the content with competitors. Just check how your cornet is helping your business to grow and if something is lacking work on it.

Purpose of content

Before heading to work on content, it is very important to determine which type of content is to be created. Blogs are mainly for a website which is been read by the audience and thus help them to say connected. Infographics are used when you wish to have something appealing for your audience. So, be clear regarding the actual purpose of content and plan based on it.

Maintain Calendar

Randomly posting content anytime is not a right step and so it is very important to maintain the content calendar. It will have the schedule that includes date along with content, which is to be posted on the required platform. Maintaining such a calendar will keep you on track and make it easy to manage it. Tools are available which can make it and thus help you to stay on the path of success.

Cerebrate ideas

All are moving to online marketing and so it is very important to maintain a position in the competition. Brainstorming ideas using the tool and your creativity to bring something new and more innovative. Consider your competitors and look out for their content, which will help to plan your content effectively.

Build content

This is the most important part while moving for content marketing. It is very important to be creative and come up with unique content, which is informative and can easily readable. It is very important to keep content up to point and short so that readers find it interesting and try to connect with it. The success of content marketing is mostly depending on how your present content.

Allocating Resources

When you are in the field of online marketing it is all about the team who are required to be in sync. So, planning should be there which shows which content is to be written by which writer and allocate resources accordingly. It must be clear which type of tools are required to build content and so be ready with all such things before heading toward work.

Select content channels

Today there is a different platform where you can find your audience and so select channel accordingly. You must know where you can get a good response and so upload and share your content in such a platform. This is very important to find your target audience and stay connected to them. So, go for web analytics and check out for channel where your content is mostly shared. Effective promotion on the perfect platform can help to get success.

Analyse results

You are working on content marketing with some goal and so it is important to check out for the result. All these marketing strategies will not give an immediate result and so track your content to check out responses frequently. It will even help to make changes according to response and thus finally help you to achieve success.

Revise content

It is very important to bring something new and more attractive that can help to keep your readers engaged. So, try to revise the content and make some more effective plan, which can help to target more audience and can give a good result. Bring change in your current strategy and make mew plan to come up with great content for business.

Try something new You must not have fear of doing something new even if there is a small budget. Go for proper research and check out current trends, which are giving positive results. Change your current marketing strategy and thing about new technology, which can be incorporated with it. Communicate with your current audience and try to make bring out something new for them. Proper research along with strategy can help to attract more audience.