Online Face Recognition and The Future of Privacy: All that They Need to Know

by Carter Toni


Based on artificial intelligence (AI), online face recognition (OFR) uses facial recognition technology. To ensure the right access, OFR estimates and analyzes physical and behavioral characteristics using biometrics.

OFR uses:

  • Security,
  • surveillance,
  • access control,
  • e-commerce,
  • smartphone apps,
  • social media logins

Online Face Recognition

OFR identifies a person by scanning his or her face. It matches scanned facial features from the stored database. The system captures, analyzes, and compares facial patterns. It uses a three-step process of face detection, capture, and matching.

Facial recognition (FR) is crucial for knowing the real identity of any person. Any wanted person can be easily recognized. It’s used by social media companies and app developers for authenticated login.

Facebook was an early adopter of matching the photos uploaded by users to suggest the tagging option. Apple introduced the feature of Face ID recognition in September 2017. It enhanced security as well as usage. Today, OFR is being used by big banks, credit card companies, and high-tech giants.

As per a Forbes report, the facial recognition market is gaining high momentum. The industry’s market size was $4 billion in 2020. It’s expected to increase 4 times by 2030. Businesses are upgrading their security and access control systems. OFR is showing up everywhere on logins at various social media platforms/other websites, too.

Let’s have a look at what the future holds for privacy.

AI-enhanced capabilities

The use of AI is increasing in business automation. Future access controls need to be frictionless, speedy, and adaptable. Face recognition will fulfill all these requirements in the safest way possible. AI enables multifactor identification, video authorization, and more secure access control.

Highly convenient

OFR is highly convenient for the user. They do not need to remember the passwords or store any information. Their face is their identity and one of their safest features due to their uniqueness. No one can breach any other person’s access. Passwords/ID cards have the risk of theft or manipulation, but not anyone’s face.

Safest access

No unauthorized person can access someone’s private data. Nor can they access any physical asset that belongs to someone else. Face recognition technology can be well used to protect homes and offices. One can install face recognition tech at doorbells and home/office security systems.

Perceptive personal assistance

Pair FRT with the prevailing personal assistants (Alexa, Siri, or Cortana). It will make their functions more responsive. To detect emotions and automate the response, businesses might train technologies.

Protecting personal identities

OFR serves as one of the safest security options. Access denied for PII to any unauthorized person will ensure safety. (PII: Personally identifiable information). Access is allowed to only authorized persons. be it platforms, online payments, highly sensitive data, or any other secure space.

Privacy concerns of Facial Recognition

Faces are never encrypted like all other types of data. Face recognition can achieve an accuracy of up to 99.97%, as per the report by the National Institute of Standards and Technology on the Facial Recognition Vendor Test conducted by it.

Some of the major threats are:

  • Digital profiling
  • Recommendation systems
  • Surveillance
  • Disclosure without consent
  • Identity theft
  • Targeted advertisement
  • Personal abuse via cyberstalking

Benefits of Online face Recognition Technology

  • Helps find missing children/people
  • Easy to integrate
  • Helps in automated identification
  • Protects businesses against thefts
  • Improves medical treatment
  • Strengthens security measures
  • Makes shopping efficient
  • Reduced number of touchpoints and prevents contagious diseases like Covid19
  • Helps mitigate fraud perpetrated by individuals using fake identities

The Future of Privacy

Rich technologies and enhanced digital transactions have raised the need for online security. That’s why biometric security features are in high demand. The safest option among all is facial recognition. As per the expansive leadership survey, 53 percent of respondents strongly agreed in affirmation. They agreed that biometrics would be the key player to enable digital identities in the future. Recently data privacy legislation has been passed in more than 100 countries. Most important among all are:

  • The GDPR (General Data Protection Regulation) of the European Union and
  • The Personal Data Protection Bill of India.

Every organization that deals with any kind of private or sensitive data must have a Data Protection Officer. It should have compliance with privacy policies and regulations.

Covid19 too requires that the future lies in touchless OFR for various human needs. Facial recognition will overrule the technology across businesses and industries as per research. More businesses that are adopting technological advancements are opting for FR.


There’s a need for a stringent privacy protection system. It must have enough scope for research and improvement using AI, ML, and deep learning. Despite being a huge target for hackers’ online face recognition is a way ahead. It tops even other biometric security features for several benefits.

With the increased usage of AI in the future, only a person’s face can be his real identity. While passwords or other ID cards are prone to theft, only a person’s face can serve his real identity. Are you looking to install online face recognition on your businesses/websites.


Q: What are the top 3 privacy issues?

The top 3 privacy issues are tracking, hacking, and trading.

Q: Can online facial recognition be hacked?

Yes, online facial recognition is vulnerable to cyberattacks.

Q: Is OFR safer than passwords?

All authentication methods have flaws, including biometrics. This leaves multi-factor authentication the only safest option.

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