Table of Contents
The future of real estate agents and how they can adapt their marketing strategy to the new reality is certainly something to think about. Despite the uncertainty created by the pandemic, you must do everything you can to generate new real estate leads while also figuring out how to keep your clients and yourself safe from the virus. To maintain a competitive advantage, you’ll need to keep up with the times and make all the necessary changes to your marketing techniques.
For real estate agents and brokers, the industry is a constantly changing marketing landscape. Businesses, including those in the real estate sector, had to adjust as the year altered radically for individuals throughout the world. Real estate marketing trends have continued to gravitate toward online-first techniques. As a tool to engage with home sellers and home buyers, social media has grown in popularity. Video has become increasingly popular for both content generation and meeting purposes. In addition, 3D tours of postings have become more common than ever.
We’ve put together a list of the top real estate digital marketing trends that have dominated the industry in 2021. These can assist you in determining what the future holds for real estate agents and adjusting your strategies accordingly. Also if you’re looking for a digital marketing job, it’s necessary to look for all the steps that are written below.
1. Content Promotion
The pandemic has ushered in a period of economic uncertainty, forcing many firms to cut back on spending to stay afloat during this tough time. Real estate brokerages have also been compelled to come up with less pricy but still effective real estate marketing strategies. This necessitates a departure from direct marketing.
Whether helping clients find homes or find investment properties, agents are focusing on content marketing as one such low-cost method of generating real estate leads. This entails using channels like blogs, YouTube videos, and Zoom webinars to provide useful and engaging information to potential clients. Real estate content can supply leads with significant information and insights, thus also aiding in the development of trust and authority among real estate brokers. This is a trend that will most certainly persist in the future.
Most potential property buyers insist on seeing the neighborhood from the outside to see if they can imagine themselves and their families living there before seeing the inside of homes for sale. Many factors influence the quality of life in a community, including amenities, infrastructure, proximity to schools, markets, medical assistance, and more.
Unfortunately, due to the current pandemic, in-person neighborhood visits are often of concern, both for agents and for home buyers. As a result, aerial drones that provide a real-time photo and video experience of the community have emerged as a potential alternative. Real estate brokers can use drone footage to highlight the community’s features on social media networks to advertise the area’s living experience. This can save time and reduce the hazards of in-person meetings while also serving as a great way to promote a specific neighborhood.
Real estate marketers should focus on closing sales rather than wasting time on ineffective efforts by automating a variety of time-consuming chores. Everything from social media ads to lead generation forms and email funnels may be automated using marketing automation software. Various third-party marketing firms provide automation services or software tailored to the real estate industry.
4. Email Marketing
Realtors who want to keep clients updated regularly might benefit greatly from email marketing as consumers acclimate to the new normal. This could be the ideal opportunity for agents to use efficient email marketing to keep their digital audience engaged. Email marketing efforts are expected to be a powerful tool for most real estate firms even after the end of the pandemic.
5. Volunteering and Philanthropy
As a result of the global coronavirus pandemic, local communities have experienced severe losses. Many individuals have lost their employment, and many firms have had to shut down as a result of the economic downturn. In these trying times, real estate professionals who are financially secure may step up and support less fortunate people. They can contribute to the community by making charitable gifts.
When looking for a real estate agent, potential clients check not only the competence and professional experience of realtors but also their general background. So, agents that have aided the community are more likely to be noticed by potential clients. This can benefit the brand, disseminate a positive message, and give the brokerage legitimacy and trust. These humanitarian endeavors are anticipated to remain a significant part of current real estate marketing.
6. Real Estate Social Media Marketing
Digital real estate marketing is expected to become the norm for real estate brokers. Even those who have been sluggish in adopting digital platforms will find themselves forced to use digital marketing and lead generation software technologies. Due to the pandemic, most individuals have welcomed working from home, thus those wishing to purchase or sell a property more and more often search the internet for real estate brokers. With the reduction of face-to-face encounters, an increasing number of people are turning to the internet to find suitable specialists for their home buying requirements. For this reason, real estate brokers will need to create a strong internet presence.
Because most people are confined to their homes, social media usage has skyrocketed. As a result, real estate brokers wishing to use digital technologies for real estate marketing should consider the power of social media. Agents interested in both buying and selling real estate have already begun to devote time and effort to real estate social media marketing by developing interesting content and utilizing social ads. For brand growth, increased visibility, and lead generation, real estate brokers are now efficiently leveraging social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. Social media has allowed real estate agents to continue having conversations with clients despite the social distancing measures in place. This pattern is quite likely to continue.
7. Virtual Tours of Houses
In the current epidemic climate, it is clear that conducting home tours in person is difficult. As a result, many real estate agents are substituting virtual home tours for in-person visits to allow customers to view properties safely and easily before making a purchase. Buyers can take virtual tours of potential purchases from the comfort of their own homes, without the risk of being exposed. This has aided real estate marketing in these difficult times. Agents are beginning to see the value of real estate video marketing, and this trend is expected to continue.
Important Points to Remember
If you want your real estate firm to survive, you need to know the lay of the land and the long-term ramifications of this far-reaching pandemic. With these trends in digital marketing for real estate agents predicted to fully emerge, understanding them and adapting to them will give your company the best opportunity to outperform competition and generate leads at an unprecedented pace.