Are you in the process of designing custom labels for your business? Suppose you design the label and employ label printers to create a custom label for your brand. In that case, it will create a unique identity, and you will also be able to experiment with labeling at various points. However, printing custom labels can be surprisingly expensive. Fortunately, there are a few simple tips and tricks that you can use to cut costs on your label design project without sacrificing the quality of your end product.
We present 8 cost-saving tips to help you get started. But before that, let’s understand the importance of custom labels for your product-
Why Should You Use Custom Labels?
Custom labels are an excellent way to make your product stand out in the market. They give your product a unique look and identity, making it easier for customers to recognise and remember your brand. Brands design custom labels, including specific colours, logos, images, and text, which can help communicate your brand’s values and message. It is vital for businesses that want to create a memorable brand image that sets them apart from the competition.
Another reason to use custom labels is that they can help increase brand awareness. When customers see your products on the shelves, they will remember your brand and be more likely to make a purchase. Custom labels can also help increase customer loyalty, as they will recognise and trust your brand, knowing they can expect quality products from you.
Custom labels also allow you to add important information about your product, such as ingredients, instructions for use, and warnings. This information is crucial for customers, as it helps them make informed decisions about whether your product is right for them. You can utilise the right type of thermal label printers to create labels that are unique to the brand. Custom labels also help prevent confusion and misinformation, as customers can easily find the information they need to make an informed decision.
Ways to Cut Cost When Printing Custom Labels
Since using label printers to print custom labels can be a pricey affair, it’s crucial to plan and find ways to save there. Do not worry, as we researched for you, bringing 8 sure-shot ways to save on printing custom labels. Keep reading to find these below-
Shop Around for Suppliers
When it comes to custom labels, one of the many ways to save money is to shop around for different suppliers who offer competitive prices. Do your research and compare offers from several companies before deciding to ensure you’re getting the best possible deal.
Buy in Bulk
If you are hunting for label printers, get your labels from the same retailer. Since you are buying the printer from them and also purchasing the labels, they will likely offer a discount. If you plan on using the same label design for multiple products and packages, buying in bulk is an excellent way to save money on your project.
Look for Coupons and Promotions
Most custom label suppliers have regular coupons and promotions they offer their customers to encourage them to take advantage of their services. Keep an eye out for these deals and take advantage of them whenever possible. They can add up over time.
Consider Used Equipment
If you need specialised equipment like thermal label printers or die cutters to produce your labels, consider buying used instead of new. It will help keep costs down significantly in most cases. However, choosing used equipment is risky if you cannot find one that runs smoothly and doesn’t have damaged parts. Therefore conduct a thorough inspection of the label printer, and get a technician who can inspect it before the purchase. Otherwise, you may spend more on repairs rather than saving.
Use Online Design Tools
Do not panic if you don’t have an experienced designer on staff or access to professional graphic design software. Plenty of free online tools can help create high-quality designs quickly and easily without breaking the bank. Many web-based tools even allow users to customise their designs with images, logos, text, etc., so they’ll look just as professional as those created by a pro designer.
Reuse Existing Designs
If you already have a few successful label designs, consider reusing them instead of creating something new each time. First, it will save time and money while yielding impressive results. Another reason is that your customers can’t recognise the brand easily due to sudden changes in the labels. Make sure that any reused designs accurately reflect your brand’s identity and message before reopening them into production.
Research Materials Carefully
Different labelling materials come with additional costs associated with them. Before committing to any particular material choice, you can conduct market research on the most affordable ones that are also high in quality. This way, you only spend what is necessary.
Utilise Free Resources
Finally, remember that plenty of free resources, such as blogs, videos etc., are available online to help you cut costs in the label design process. These will also provide advice regarding printing techniques, materials selection tips, etc. These resources could lead to substantial cost savings throughout your project.
No matter what kind of custom label design project you’re tackling, following these eight simple tips will help ensure that you can get the job done without unnecessarily blowing through your budget. If you also have a few pieces of advice that can help save costs on custom label printing, do add them in the comments.
Or if you are searching for a company that can provide you with label printers and materials at reasonable costs, contact DAL, supplying Australia’s latest and most reliable label printers for sale. We offer a price match guarantee which means our prices remain the lowest compared to all Australian online websites, and we make affordable and premium quality labels.