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There is no doubt that PWAs are becoming more and more popular, as they offer a great way to improve the user experience while also being more SEO-friendly than traditional websites. However, there are still some misconceptions about how well PWAs rank in search engines. To set the record straight, PWAs are definitely SEO-friendly and can help you rank higher in search results. Here’s how:
PWAs are faster and more lightweight than traditional websites, which makes them easier for search engines to crawl and index. In addition, PWAs are designed to be mobile-friendly, which is a key ranking factor for Google. Since they’re technically both web pages and mobile apps, they have pretty much everything that search engines expect. With that in mind, let’s see if PWAs are, indeed, SEO-friendly.
What are PWAs?
If you’re wondering what is a progressive web application or simply PWA, it’s a type of application software delivered through the web, built using common web technologies including HTML, CSS and JavaScript. It is intended to work on any platform that uses a standards-compliant browser, including both desktop and mobile devices.
PWAs are designed to function much like native apps do only they are much easier and cheaper to make and maintain. They can do pretty much everything native apps can do like provide push notifications, for instance. The main difference is that PWAs don’t need an internet connection to operate meaning you can use them offline.
What makes PWAs SEO-friendly?
There are a few things that make PWAs SEO-friendly:
- They are fast and responsive, which is what Google wants.
- The content on PWAs can be easily shared via social media and other channels.
- They are designed to work offline, which is a big plus for users.
- They are fully optimized much like other high-ranking website or mobile apps.
Why PWAs offer an advantage for SEO?
There are many reasons why PWAs offer an advantage for SEO. One reason is that they are designed to be fast and responsive, which are two important ranking factors for Google.
Another reason is that they can be used offline, which means that users can still access your content even if they don’t have an internet connection. After all, search engines value user experience as one of the most important ranking factors. Finally, PWAs leverage modern web capabilities focusing on the user needs to provide the best and most seamless experience possible.
Yes, PWAs are SEO-friendly. They are treated like regular websites by search engines and can be found through searches, which means they can be properly optimized to help a business rank high on SERPs.
