Advocate John Mueller
The total number of links directed to a website is irrelevant to Google, says Search Advocate John Mueller.

Google’s John Mueller states the entire quantity of backlinks a website has does not issue whatsoever to the search algorithm.

A single great hyperlink from the relevant web site can be much more impactful than countless low quality links.

This really is stated by Mueller during the Google Research Main Search engine optimization hangout recorded on Feb . 19.

A website proprietor submits these question to Mueller: “What issues most? The number of distinctive referring inbound link domain names or even the total quantity of backlinks? ”

Sometimes recognized for his vague solutions, Mueller couldn’t be more crystal clear in explaining how little either of these aspects matter to Google.

Read his complete reaction within the area below.

Google’s John Mueller on Inbound links

Mueller advises site owners not to focus on the total number of links pointing to their site. Alternatively, the total number of unique referring domains.

Google doesn’t assess hyperlinks that way, he clarifies:

“I don’t believe we differentiate like this in our systems. I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way.?, from my point of view?

What issues to Google with regards to links is how relevant every one is to the website it is pointing toward.

That is how Google decides how much to weigh person links. The total number “doesn’t matter whatsoever.”

Theoretically a site could develop countless hyperlinks across countless domain names, and Google could wind up ignoring them.

“We attempt to know what is relevant for any web site, how much ought to we weigh these person links, as well as the complete quantity of links doesn’t issue at all. And we could just ignore them all.?, because you could go off and create millions of links across millions of websites if you wanted to?

Mueller says just one hyperlink from the appropriate resource can send a more powerful signal to Google about how it must deal with that web page.

He provides a hypothetical illustration of a web page getting associated with a significant news website. If that’s one of the only links it has, Google would see it as an important page even.

For us, a really important sign that we should treat this website as something that is relevant because it has that one link, “Or there could be one really good link from one website out there that is. I don’t know, maybe from just like a big information site’s webpage, for instance. So the total number essentially is completely irrelevant.”

High quality more than the amount is exactly what matters to Google.