How to Help Your Music Reach a Wider Audience

by Carter Toni

As an artist, your number one goal will be for as many people as possible to hear your music. The more plays, streams, and downloads you get, the more of an audience base you’ll accumulate. This means you’ll need to do everything you can to make your music reach a wider demographic. You could have the hottest tracks on the market, but if you aren’t using the right strategies, consumers aren’t going to be checking out your music.

To create a buzz and get people listening to your songs, here are some tactics you can try out today.

Play Live Gigs

One of the best things you can do in terms of promoting your music is play live. Wherever you are in the world, there will be live music venues you can contact that may offer you a slot. This gives you an opportunity to play to an audience and get people talking about your music. You can go one step further and arrange your own tour, which will cover a wider area and help you to grow your fanbase.

If you’ve never toured before, you need to be aware of all the elements that are behind being on the road. Check out PIRATE for some tips on how to plan a tour. This company hrehearsal spaces and recording studios dotted across the world which you can use to perfect your craft and help you be the best performer possible. Once you’ve learned how to plan a tour, everything should run smoothly, and you will come off the road with new fans and a bigger reach.

Be Active on Social Media

If used correctly, social media can be a great way to get your music heard. This is because whoever your target audience are, they’re sure to use social media platforms like Facebook and Instagram. To begin, you should set up an artist page that showcases who you are, what music you play, and where consumers can go to find out more about you.

It pays off to interact with your fans too. Whether you like comments, respond to tweets, or follow back some of your audience, keeping communication lines open will show that you value and respect your audience. What’s more, your demographic is more likely to share your work with their friends and family, which can grow your fanbase and get more people listening to your tracks. You don’t have to spend all day and night on social media either; simply take 10 minutes out of your day to check your feeds.

Get On Streaming Platforms

The way we consume music has changed over the past few years. Once upon a time, you would have to go out to a store to purchase a single or album. However, thanks to streaming, fans can listen to your music from home without having to leave the front door. Since streaming is the way most of us listen to music nowadays, you need to keep up with the times and establish a presence.

Make sure you upload your music to platforms like Spotify and Apple Music. This is because these are the two biggest streaming services in the world. Once your music is up and running, you have a higher chance of your songs being put onto playlists, which will grow your audience base.

Create a Website and Blog

Simple tactics like creating a professional website and blog can do wonders for growing your fanbase. When people are interested in your music, they’ll want to find out more about you. Therefore, your website and blog need to highlight your work in the best light possible. Make sure you include an artist bio, links to your social media pages, and list any live shows you have coming up.

If you aren’t tech-savvy, it’s wise to hire a web designer who can do the hard work for you. Once your website and blog go live, you have a higher chance of people checking out your music.

Use a Mailing List

After you’ve created a website and blog for your music, you can’t ignore the benefits of using a mailing list. If you have a mailing list on your pages, you can send out specialised content to your audience. Whether you have a live gig coming up, or a new release is on the horizon, keeping your fans in the know is essential.

There is a fine line between providing updates and spamming your fanbase’s inbox, so to avoid people unsubscribing and losing interest, only send out content that’s relevant and informative.

Send Out Demos

Sending out demos is a fantastic way to convert new audiences into fans. There are various ways you can do this, such as through blogs and labels. When you make the right connections, your music will reach more people. Music bloggers in particular are always looking out for new and fresh tracks, so if you want your work proudly displayed on their pages, you’re going to need to be proactive and engage with as many publications as possible.

If you’re a new artist, you will need to have a thick skin. Even if you believe your work is top-notch, you may find some music bloggers aren’t so keen. Instead of being disheartened, keep on promoting your work, as you’re sure to find publications and magazines that will work with you.

Engage with Other Artists

Whether you’re an up-and-coming artist or have released music for many years, engaging with others in your field can be a great way to learn new knowledge, tips, and advice on how to get your music out there. Not only will you form friendships with others who are as passionate as you, but you may collaborate with other artists, which could benefit the both of you.

For your music to be heard by the masses, you’re going to need to put the work in, since your tracks won’t play themselves. So, to make people take notice of your work, doing all the above will increase your chances of your music getting played and reaching a wider audience.

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