In recent news, the MultiChoice Group has made a surprising announcement – Showmax Pro, the beloved sports streaming service, is set to be discontinued. Join us as we delve into the details and reasons behind this decision.
An Overview of Showmax Pro
Showmax Pro, a streaming service exclusively available to Showmax subscribers in various African countries, was known for its unique offering. It combined the vast entertainment library of Showmax with a diverse range of features, including music channels, live sports streaming from SuperSport, and up-to-the-minute news coverage. In 2022, sports enthusiasts could relish in every match of the FIFA World Cup Qatar and catch all the action from top football leagues like the Premier League, Serie A, La Liga, and DSTV Premiership. Beyond sports, Showmax Pro provided access to magazine shows, sports documentaries, and recent sporting highlights. It also featured a selection of live news channels such as SABC News, Euronews, Africanews, and Newzroom Afrika.
The Reach of Showmax Pro
Initially, Showmax Pro was available to subscribers in several African nations, including but not limited to Botswana, Ghana, Kenya, Namibia, Nigeria, Mauritius, South Africa, Tanzania, Uganda, and Zambia. It also catered to viewers across the rest of Africa, including Benin, Burkina Faso, Cameroon, Cape Verde, Chad, Comores, Republic of Congo, Djibouti, and many more.
The End of the Road for Showmax Pro
In a recent update, the MultiChoice Group dropped a bombshell by announcing the impending discontinuation of Showmax Pro. This decision is strategically timed to align with the planned relaunch of the Showmax platform, expected to be rolled out by the end of the year. MultiChoice revealed that, with the reimagined Showmax, the sports content will shift its focus exclusively to the Premier League football, widely recognized as the most-watched football league in Africa.
Regrettably, Showmax Pro will no longer be available for subscription starting from October 1. However, this move is not without purpose. MultiChoice is gearing up for a major overhaul of Showmax, promising viewers an enhanced experience. In March, MultiChoice disclosed that NBC Universal would acquire a 30% stake in Showmax as part of a grand plan to establish the leading internet video streaming platform in Africa. Showmax Version 2, slated for a fourth-quarter launch, is expected to boast a more extensive content lineup, improved product offerings, a user-friendly interface, and an increased number of live sports streams, prominently featuring the English Premier League.
The Show Must Go On
While Showmax Pro may be bidding adieu, Showmax itself will remain a separate and thriving streaming entity, distinct from DStv. The platform continues to attract an ever-expanding streaming audience, ensuring that viewers across Africa have access to an array of captivating content.
In conclusion, the discontinuation of Showmax Pro marks the end of an era for sports and entertainment enthusiasts in Africa. MultiChoice’s strategic realignment of its streaming services is set to usher in a new era of digital entertainment, with Showmax at the forefront. We thank you, our patient readers, for joining us on this journey.
1. Why is Showmax Pro being shut down?
Showmax Pro is being discontinued to make way for the revamped Showmax platform, which will focus exclusively on Premier League football and offer an improved streaming experience.
2. When will Showmax Pro no longer be available for subscription?
Showmax Pro subscriptions will no longer be available starting from October 1.
3. What can we expect from Showmax Version 2?
Showmax Version 2, set to launch in the fourth quarter, will feature a broader content lineup, enhanced product offerings, a more user-friendly interface, and an increased number of live sports streams, with a strong emphasis on the English Premier League.
4. Will Showmax remain separate from DStv?
Yes, Showmax will continue to operate independently from DStv, catering to a growing streaming audience.
5. What is the significance of NBC Universal’s involvement with Showmax?
NBC Universal’s acquisition of a 30% stake in Showmax is part of a larger plan to establish the leading internet video streaming platform in Africa, further enriching the streaming landscape.