Advertising is vital to the growth of many businesses, and commercials double up as a high-visibility alternative to print media advertisements. The downside is you should be ready to dig deeper into your pockets to pass across the message compared to print ads. Fortunately, advances in video technology continue to drive down the cost of creating a commercial.
Now more than ever, you don’t have to spend your entire marketing budget on commercial videography. As long as you employ the correct measures, you will find it easy to design a unique commercial for your business without putting strain on your wallet. Here are three tips to help you create a great commercial on a budget.
- Hook Your Audience by Telling a Story
Let’s face it, stories continue to captivate humankind, and there is no sign of slowing down any time soon. And the best way to hook your audience with the story you create is by understanding who they are in the first place and what they expect from your brand. Making a video storyboard won’t be painful if you understand your target audience better.
All you need to do is sketch out your commercial, shot-by-shot, to save time. Be sure to follow the hero’s journey when telling a story to your audience. In short, create a narrative of characters facing a problem, and use your product or service to solve it.
- Have Your Script Ready
There is no room for impromptu commercial making in this fast-paced world of video production. Time is money, and even one minute can work wonders for your commercial. To avoid last-minute regrets, ensure you have your script in place beforehand. Not only does this save you time, but it also reduces the chances of setting up retakes. That is what you need to make the commercial appealing to your target audience with a few tweaks.
- Find a Production Company
Buying professional cameras, sound equipment, lights, and video editing software is a costly undertaking for most small businesses. And the fact that you’re creating your commercial on a tight budget, you can never risk spending money on this equipment. The good news is you can hire a commercial video production company to assist you.
A leading video agency will handle the commercial writing, shooting, and editing to ensure professional quality. This is without exceeding your set budget in the first place. Be sure to shop around and compare prices before hiring one.
In Conclusion
It is possible to create a high-performing commercial on a budget. Develop a signature element, have your script ready beforehand, and keep everything simple. The simple tactics you take up go a long way in helping you create the best commercial for your business without exceeding your budget.
As a rule of thumb, it pays off to hire a production company to help you out. This is especially the case if you lack the experience, equipment, and knowledge of video production. So, why not give it a try and help your business grow!
