What is user interface and how to design website UI?

by Carter Toni

UI design which is short for User Interface design refers to the designing of an application or a device from both appearance and interactivity  perspective. In other words, UI design is about how nice a product looks as well as how good it works. From a customer point of view, the interface is the product and how easy and straightforward they are able to use it is the main factor.

As such, UI design is not only about the arrangement of buttons within a website but rather is about how useful those buttons are and to what extent they can ease the application for users.

Web design Dubai style, is similar to the web design principles in other parts of the world. A professional UI design is essential for a better user experience and higher conversion rate.

In depth insight into UI design

User interface, when it comes to web design, is not just about the menus, CTAs, colorings and typography. Even though all mentioned elements are a part of the UI design, there are many more important elements that must be taken care of by the UI designer.

UI designers must have some psychological skills to make them able to anticipate how users prefer for a website to look and work. UI designers must make sure about the efficiency, responsiveness, user-friendliness and consistency of the design of a website.

In other words, a perfect UI design is the main building block of a successful UX design.

Long story short, UI design is responsible for a perfect look and appearance as well as high interactivity and user-friendliness of a website design.

How to design a website UI

Now that we are aware of the importance of UI design for all types of websites, we will go through the principles on how to do it professionally. It goes without saying that utilizing professional UI design services will increase the cost of a website for a small business as well as other businesses which are medium or large in size, but we are confident that it is worth it.

1- Consistency

The design must be consistent across the whole website and all webpages. A consistent design in terms of coloring, typography, visual elements, etc creates and shapes your brand identity. Using inconsistent design elements confuses users and would adversely impact your user experience.

2- Clarity

Do your best to make everything on your web page clear and easy to understand. That includes all design elements such as typography, language, hierarchy and metaphors.the clarity of the design must be to the degree that all users with different backgrounds can easily understand and interact.

3- Brief but comprehensive

The design must be concise. However, be careful to not fall into the trap of labeling and explaining everything within your web page for concision purposes. A cluttered design is the last thing most internet users want, when entering a website. As such, the design must be concise and clear at the same time.

4- Acceptable level of control for users

The design must provide a reasonable level of control for users. The website visitor must be able to undo and redo the actions they have taken. In addition, they must be capable of choosing what content to see and what not to. The design must provide a full control for users on making mistakes and reverse them easily. For instance, clear close buttons must be in place, if pop-ups are designed to be shown to users.

5- Responsiveness

The design elements must be responding fast. A sluggish website doesn’t feel like a professional UI design. Besides, A good UI design must provide a visualized feedback to users on how their actions are processed. A good example of a responsive UI design is the bar on top of a web page that outlines how far a user has gone in terms of an action like registration or subscription.

6- Provide options to resolve issues and errors

Making mistakes is inevitable, when it comes to interacting online. For instance, if a user enters a wrong password, your website must not only inform him that the password is wrong, but also provide an option to sort the issue out. Resetting a forgotten password can be an option in this case.


UI design refers to properly designing the appearance and the interactivity of a website. A good UI design not only works on how a website looks, but also makes sure that the majority of users are able to interact comfortably with the website, find what they want and take action as easily as possible.

UI design focuses on anticipating users’ preferences to design accordingly. In addition to the principles outlined in this article, there are tips and tactics to improve it even further. It might be surprising for you that adding meta description can add value to your website from a UI/UX point of view. For more information on what is meta description, you may follow the link.

At last, UI design is an ongoing task. Even though it is essential to work on the UI design at the early stage of your web design project, there is always room for improvement and evolving after your website is up and running.

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