5 Primary Aspects to Consider when Choosing Packaging

by Glenn Maxwell

Packaging plays a significant role in the success of a product, and it is important to choose the right ones for the product. Here are 5 primary aspects to consider when choosing packaging:

Functional packaging

1. Functionality

As technology advances, so does the way we package our products. With the invention of the internet and e-commerce, the packaging had to evolve to be more user-friendly and efficient. Along with that, it had to become more visually appealing as well. Functional packaging is now one of the most important aspects of product design. It needs to be able to protect the product during shipping, be easy for consumers to open, and look good while
doing it. The package must be able to protect the contents from damage and ensure proper delivery to the intended customer.

2. Environmental Impact

From the materials used to make packaging, to the energy required to produce and transport it, to the waste it creates, packaging has a significant carbon footprint. Environmental advocates are calling for companies to reduce their packaging waste and find more sustainable materials. It is important to consider how packaging impacts the environment, both during production and after use.

3. Manufacturing Costs

Manufacturing costs for packaging range from the materials used to create the package to the labor needed to assemble it. To find the best packaging for your product, you need to understand these costs and what factors influence them.

The cost of materials is the biggest factor in manufacturing costs for packaging. Different materials have different prices and choosing the wrong material can significantly increase your costs. Plastic is generally cheaper than metal or glass, but it may not be strong enough to protect your product. Conversely, metal or glass may be more expensive but can better protect your product. Choosing a cost-effective package can be important for businesses.

4. Packaging Materials

There are several different types of packaging materials, each with its advantages and disadvantages. Some are flexible, and some are rigid. Some are light, and some heavy. There’s a lot of variety when it comes to materials available for packaging, but there’s also a lot of information about the different types of materials out there.

Packaging materials are important for many reasons. They can protect the contents of a product, they can help promote sales, and they can be aesthetically pleasing. Selecting packaging materials is an important decision that impacts the overall quality, performance, and longevity of a product. There are five primary factors to consider when selecting custom packaging materials: environment, economy, health and safety, customer experience, and sustainability. Each of these factors must be considered when deciding on which type of packaging to use.

4 Primary Factors to Consider when Choosing Packaging Materials


Packaging materials that are biodegradable, compostable, or recyclable can help to reduce the impact that packaging has on the environment. Materials that are less resource-intensive and have minimal waste products will also be more sustainable. Packaging materials that are harmful to the environment and cause pollution can have a negative impact on human health, as well. If packaging materials are not environmentally friendly, it may hurt the quality of life for humans living in the area.


The cost of packaging is a significant component in the overall purchase price of a product. More expensive packaging materials can have an impact on the profitability of a business and may also add to the expenses associated with operating and maintaining operations.

Health and safety

Packaging materials that are toxic or harmful to humans, animals, or the environment can pose a risk to both employees and consumers. If packaging materials are not safe for use in the production of food products, they will also be unsafe for consumption by humans.

Customer Experience

The quality of a product is important to consumers and can have an impact on the success of a business. Packaging materials that hinder the use of a product or cause it to be difficult to use are frustrating for customers and may lead them to purchase an alternative.

5. Packaging Design

Packaging is one of the most important aspects of a product, as it is the first thing potential customers see. It needs to be appealing and eye-catching to persuade people to buy it. Good packaging design can make products stand out on store shelves, while bad design can make them blend in and be overlooked.

It is important to consider the look and feel of the packaging, as it can have a significant impact on the perception of the product. It is also important to consider how the packaging will be used. A product that will be stored in a cupboard or closet may need to have a different design than one that will be easily seen on display. If it is easy to open, then it needs to be designed accordingly. Therefore, PackFancy has a team of packaging experts to cater to any customer’s request and needs for the enhancement and advancement of the product.

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