Creative ways to generate leads to your brand

Generating leads for your company is not easy. It involves sending out cold emails and compiling lists. However, there are easier ways to generate leads. One can achieve lead generation objectives by employing approaches that provide real value to your prospects. Some of them include leveraging the SEO power of customer review. Review platforms have a high organic search presence, making them an excellent way to extend your brand’s visibility and be seen by the appropriate individuals.

Another creative way is to learn more about your website visit, get their contact information, and give them a quiz. The objective is to bargain the quiz result in exchange for a fresh lead, which may be successful if done correctly. Other leads include; providing gated offers, creating a helpful spreadsheet, hosting giveaways, offer free trials or freemium products, and much more. Therefore, there are different ways of generating business growth with content platforms.

Listed below are some of the creative ways

• Consider repurposing your content

Repurposing your old content is a creative way to generate new leads for your brand. This involves reposting your old content with a fresh perspective to them. You can also repurpose some of your top-performing eBooks by A/B testing them against new titles. Ideally, some of these experiments will bring new eyes to your best content and increase conversion rates.

• Guest blogging and republishing

Guest blogging is one of the most ways today to generate leads. It involves inviting guests to write blogs to be published in your company. Therefore, identify relevant blogs and media and offer your original material to them. Also, suppose you are already an authority in your industry. In that case, you may use an even better technique – republishing your previous material in significant magazines in a unique way to avoid plagiarism.

• Involve and interview influencers

Involving influencers is an excellent way to help generate leads. Influencers have a large amount of social capital and reach. They frequently have a sizable following and a high level of social proof. Getting an endorsement from these people is difficult, but it is time well spent. Roundups, “best of” lists, and interview requests are a few innovative methods to get their attention. When done correctly, your chosen influencers distribute these content pieces so you may tap on them and assist you in getting your business in front of the target audience.

• Try new Ad channels

     There’s a variety of ad channels other than google ads and Facebook ads. Therefore, ensure you try another medium such as a Reddit ad, Instagram among others.  You may also try offline commercials or put your advertisements on famous podcasts.  However, most of these channels may not have an as large audience as Facebook and Google; however, they could be a great resource for your business if your target audience is there. Also, ensure you   Set aside a little monthly budget and try different channels one at a time to see what works and what doesn’t.    

• Implement live chat

 Direct customer involvement and enhanced customer service result in more satisfaction, an improved user experience, and higher quality leads. One of the most acceptable methods to immediately connect with your audience is to have a live chat widget on your website.