The number of searches that Google processed in Jan 2022 was 3.5 billion daily.
Tapping into your target consumers’ attention may seem easy, as per these figures. However, it involves detailed planning and a well-designed marketing campaign to materialize favorable results.
Search engine marketing can be a challenging skill to master, chiefly because it takes an innate understanding of search algorithms and mechanisms to get your products noticed. You could be sitting idle with a revolutionary product when a meticulous search engine marketing plan could get you the audience you need.
A search engine marketing company can change this game for good. These professionals are well-versed with the functions and operations of search engine algorithms and advertisements, which gives you the benefit of better brand exposure using this channel. SEM companies give your marketing campaigns the edge they need to survive the tough search engine competition for the same target audience.
Let’s look at 7 compelling reasons that a good SEM company can be advantageous for your business.
7 Reasons to Hire an Agency
Search engine marketing agencies cover a broad spectrum of services for your business, including SEO and paid ad campaigns. They help you not only achieve the top position in search results, but also sustain that position for as long as possible. In fact, SEMRush reports that out of the total number of websites that make it to the top, only 13% are able to retain that rank for any particular search.
You can change that by hiring a SEM company.
A/B Testing of All Campaigns
Designing a marketing campaign and launching it is one thing and optimizing it for the best results is another. SEM companies perform continuous or periodic A/B testing to determine the best configuration and format for your ad campaigns, helping you capitalize on them through minor changes. For example, Eventige reports that merely by changing the punctuation from a period “.” To an exclamation mark “!”, a company was able to increase conversions from 88% to 100%. Although it did increase the ad cost, it also impacted the ROI favorably.
If your business is eyeing short-term growth in sales, say, for a seasonal campaign, SEM companies can deliver immediate results. Long-term organic SEO strategies take months to deliver any tangible growth in your business. Although they are good for business and highly recommended, they may not help your Agile campaigns much.
On the other hand, by quickly mobilizing paid ads with high-precision configurations and quick release, SEM companies can start improving your clicks in as little as one business day.
Keyword Research Prowess
Every search engine marketing strategy begins with the right keywords. SEM companies combine the power of analytical tools and business expertise to generate a comprehensive list of keywords with varied levels of competition. It helps them design ad campaigns that put your business in the limelight for the keywords you are trying to rank.
Hiring an expert SEM company also gets your business invaluable insights on consumer behavior through the semantics of the keywords they are using. This way, you can strategize your marketing better.
SEM companies know how to make the most of a marketing campaign by leveraging a variety of ad types for your products:
- Display ads
- Text-based ads
- Google shopping ads
- Retargeting ads
- Call tracking
Each ad serves a different purpose in search engine marketing, and SEM professionals know the right type of ad to deploy to fulfill your business goals and objectives.
Your business may be investing in search engine marketing for the first time. However, SEM companies are made up of professionals who have been doing this for a good length of time. Their experience in handling marketing for various business sizes and industries gives them a confident approach to creating and executing marketing campaigns for your business.
With much less man hours and resources involved, experienced SEM professionals can get the job done with better results down the line.
Niche Market Knowledge
Running a successful campaign depends a lot on knowing your product and communicating how it can change the life of your customers. Professionals at a good SEM company, through their work experience, come across a lot of insights and data that helps them gain niche market knowledge. They know what a specific consumer cohort in your industry responds to, and they include it in your campaigns.
This helps you put your best foot forward in online marketing.
Keep Up with Market Dynamics
The market is a dynamic entity. Everything is a variable – including search engine algorithms, advertisement technologies, analytical methods – you name it. With SEM companies, you give your business the advantage of staying at the top of all these trends and utilizing the latest gifts of technology and data to drive your search engine marketing campaigns forward. That, in itself, is a great competitive edge.
Search engine marketing isn’t as straightforward as it seems on the surface. By working with professional SEM companies, your business gets the opportunity to capitalize on this marketing method and gain the exposure needed for boosting sales, or achieving any other business goal.