What is one of the most important things you need to do as a business owner? There are a number of possible answers to this, but the one that stands out is that you’ll need to find new customers and keep old ones. Your customers are what make the difference between success and failure, and the more you can engage with them, the more likely they are to spend with you and to tell others about you. With that in mind, here are some of the best ways you can engage with your customers – old and new – and ensure they stay loyal.
Use Social Media
Social media is one of the best ways to engage with your customers in real time. You can use your platform to announce new deals and products, to offer special discounts, or simply to talk to customers and fans about what you’re doing. You can even ask questions about how you might do things differently or what kinds of products and services they might like to see you provide.
The great thing about using social media for your business is that you can really show the personal side of your business and show some personality in what you post and how you respond to comments and questions. This can help enormously when it comes to engaging with your customers because it shows you are a real person, and people like to buy from other people rather than faceless corporations.
Personalize Your Marketing
As we mentioned above, showing personality and personalizing your social media (or blog, newsletter, and so on) is a great idea when it comes to engagement. However, there is more to this than simply showing who you are – you need to know who your customers are too. When you know this, you can personalize your marketing to them specifically.
To do this, you can start by always using their name in communication – this helps your customers feel as though you know them, and it also helps them distinguish your communication from any spam (which usually doesn’t include a name). On top of this, it’s also a good idea to understand your customer more. Know their likes and dislikes and work out how they like to be marketed to. Add all this together and you’ll have the perfect recipe for personalized marketing that works.
The better your reputation when it comes to engagement, the more customers you’ll find and the better your sales will be. One way to get a good reputation in this manner is to reward engagement from your customers. You can offer discounts or special offers, for example.
Of course, if you do this, you’ll need to stay on top of your engagement; otherwise, you’ll only reward some people, and that can cause problems. You’ll need to find the right software to help you collate all your engagement in one place, or you might want to outsource this work to an expert. Whatever you do, you’ll need to stay in control and be organized to make the most of the engagement you are creating.