Why buy an Apple phone

Apple is one of the most valuable companies in the world, with a current market capitalization of 766.26 billion USD. One reason for its success is that Apple continually launches new products such as their more recent iPhone models (the five and 5S) and iPad Air tablet. The newest version of the operating system, iOS7, has been installed on about half of all iPhone users’ devices already after three weeks. All these releases ensure that people want to buy Apple phones and tablets to stay up-to-date and use more recent technology than other people.