Why Did Disney Pull Advertising From X? How Did Disney CEO Bob Lger Characterize Elon Musk’s Role?

by Moore Martin

Why Did Disney Pull Advertising From X

In a surprising turn of events, Disney decided to pull its advertising from X, sparking a clash between Disney CEO Bob Iger and tech mogul Elon Musk. This article will delve into the reasons behind Disney’s move, the role Elon Musk played in this decision, and the potential financial fallout for both parties. Let’s explore the intricacies of this situation step by step.

The Concerns Over Antisemitism and Controversial Content

Disney’s decision to withdraw its advertising from X was primarily driven by concerns over antisemitism and the platform’s association with controversial content. A critical moment in this controversy occurred when a report linked advertisements on X with pro-Nazi posts, raising alarm bells within the company.

Elon Musk’s Antisemitic Endorsement

The pivotal point that contributed to Disney’s decision was Elon Musk’s public endorsement of a post widely condemned as antisemitic. This endorsement cast a shadow on Disney’s image, as the association with Musk’s stance on X was far from positive. Bob Iger, speaking at the New York Times’ DealBook Summit, emphasized this aspect as a key factor in the company’s choice to suspend advertising on the platform.

The Clash at the DealBook Summit

The tension escalated when Elon Musk and Disney CEO Bob Iger took center stage at the New York Times’ DealBook Summit. Musk accused the advertisers who left X of “blackmailing” him with money and delivered a blunt message for them. Meanwhile, Iger expressed respect for Musk’s accomplishments but firmly stated that Disney found the association with Musk’s public stance on X detrimental. He specifically pointed to Musk’s endorsement of a controversial post on X as a significant factor in their decision.

Financial Fallout: X Faces Potential Losses

With more than a dozen major companies, including Disney, suspending their advertisements on X, the platform now faces the grim prospect of losing up to $75 million in advertising revenue. The New York Times reported on the financial repercussions for X, highlighting the impact of companies like Airbnb, Coca-Cola, IBM, Microsoft, and Xfinity pulling out.

The controversy initially erupted when the left-wing watchdog, Media Matters for America, found advertisements placed near neo-Nazi posts on X, prompting the initial wave of advertiser withdrawals. Elon Musk’s strong stance, combined with the right-wing backlash against Disney+, further complicates the landscape for X, raising questions about the platform’s future financial stability.


In the clash between Disney and X, the issue of content moderation, corporate responsibility, and financial consequences takes center stage. The decision to pull advertising from X was not made lightly and was driven by concerns over antisemitism and controversial content. Elon Musk’s involvement added fuel to the fire, further highlighting the complexities of such decisions in the digital age.

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1. Why did Disney pull advertising from X?

Disney pulled ads due to concerns over antisemitism and the platform’s association with controversial content.

2. What role did Elon Musk play in this decision?

Musk’s public endorsement of an antisemitic post played a pivotal role in Disney’s decision.

3. How did Disney CEO Bob Iger characterize Elon Musk’s role?

Iger emphasized that Musk’s association with X was not positive for Disney.

4. What was the setting for Musk and Iger’s clash?

The clash occurred at the New York Times’ DealBook Summit.

5. What did Musk accuse advertisers of who left X?

Musk accused them of “blackmailing” him with money.

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