Search engine optimization or SEO refers to the process in which individuals or marketers improve their website’s visibility and reach so that when someone searches for a product or service related to your business on Google, your company shows up in at least the first page of results. The more visibility a business or a blog has due to their SEO efforts on Google, the higher are the chances of conversions and website visits. If you run a personal, lifestyle, sports or any other blog, take help from Impressive Digital – SEO Company in Brisbane if SEO is not your forte, and listed below are five ways you can optimize your blog for search engines:
1. You should identify your blog’s target audience
Identifying your blog’s target audience is the very first step in optimizing your blog for Google or other search engines. This is essentially true since when designing content for your blog and researching keywords, you need to take into account who your blog will be speaking to or addressing. This will also help you create your blog’s overall strategy, which is otherwise impossible if you aren’t sure who your target audience is. You can create buyer personas, which are essentially an effective way to target your readers and accounts for characteristics such as buying behavior, demographics and psychographics.
2. You should research keywords
Keyword research is a major component of SEO for your blog since your blog’s content and overall persona is to be designed around the keywords that are relevant to your business and are the most likely to be searched by your potential customers. While performing keyword research, be sure to include both long-tail keywords and head terms in your strategy.
3. You should focus on UI and UX
While content is king, no matter how good your content is your blog will not take off if your blog’s user interface and experience are upto no good. This essentially refers to your blog’s overall interface, whether your website is mobile friendly, how good it is in terms of readability, and how fast your web pages load, etc. Your content should also be written in a clear format and incorporate headings, subheadings, and points while elaborating different topics and articles.
4. Use pictures and videos
Google search engine crawlers also place a lot of importance on images and videos while ranking websites. In order to land your web page a space on the top suggestions from Google, your graphics must be relevant to your content, be original, be eye-catching and be easy to load and not affect your web page speed in any case.
Link building essentially refers to increasing the inbound links that lead to a webpage, and these inbound links should be placed on high authority websites. This can be achieved by guest posting and marketers can acquire relevant links from high authority websites by posting blogs about relevant topics that link back to their own website. You should also use internal links which are essentially links located on your website that lead to your own webpages about relevant content and related topics.