Could Virtual Fitting Be The Solution To Both Retailers And Sustainable Fashion?

by Carter Toni

Virtual fitting aims to replicate the real-world purchasing internet experience, making a significant handout to the clothing industry’s environmentally friendly practices.

Fit technologies have been making news this year because of major purchases by companies like Nykaa, Lenskart, and the GAP. With the pandemic’s influence, the market is growing even more. Even though the technologies have been there for a long time, businesses and retailers have only lately grasped the merits of these alternatives. If you are struggling with how to make sustainable fashion, virtual fittings are the answer.

Let’s explore how simulated fitting helps to promote feasible fashion practices and why local businesses may now simply include it as part of the promotional presence.

How Virtual Fittings Are Revolutionizing The Fashion Industry? 

Retailers have unknowingly established unsustainable shopping behavior by not aggressively addressing sizing and fitment, along with the provision of free returns.

The desire for personalized services, size accommodating alternatives, and sustainable design methods grows as more people purchase online. The plurality of independent shops isn’t aggressively addressing the primary difficulties of fit, sizing, and design, which means that online companies are skipping out on the advantages of in-person purchasing.

Shoppers cannot try on products to see how they appear on their beings. “Would it look well on me?” is one of the numerous concerns that clients have before submitting their payment information.

Anxiety overfitting is exacerbated by size variability among products and even within companies. Consequently, buyers are hesitant to purchase or acquire numerous sizes of the very same product. Retailers provide free-of-cost returns to eliminate buyer uncertainty.

This leads to a multi-buy purchasing activity known as ‘bracketing,’ leading to wasteful returns and dramatically raising the carbon impact. Furthermore, both the customer and the store suffer due to the return procedure.

Internationally, 16 billion products are recovered every year, equating to around 4.6 million metric tonnes of Carbon dioxide – equal to 840,000 automobiles. That’s a significant carbon impact based only on returns! This is a substantial untapped advantage for the company resulting in a swift triumph.

Ensure Long-Term Viability Across The Whole Company Model

Many businesses use recycled materials in the production and packaging of their products. There is still time to guarantee that carbon emissions are as little as possible from the production chain. How to make sustainable fashion? Is it to make clothing out of ecologically friendly ingredients and then send it back and forth from shops and buyers, with several goods going to landfills?

The virtual fitting technology has made great strides in a brief duration thanks to improved AI. The innovation is now genuinely size inclusionary for a Saas platform and available to both big and small companies. Standalone merchants may simply incorporate 3D virtual fitting rooms, for instance,, into their shopping websites with extensions and improve their entire user engagement – serving everyone from men to women.

Now You Know! 

The pursuit of sustainable fashion techniques and meeting client requirements are inextricably intertwined. Clients will be able to buy with assurance and sustainability if the real-world buying experience is replicated digitally. The potential is enormous, and the answers are already in place; now might be the time to reap the rewards.

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