At the moment in magnificence information, Glossier is making headlines with its first-ever retail partnership: and with Sephora, no much less.
Glossier is now accessible in Sephora shops in addition to Sephora.com and the Sephora app within the U.S. and Canada. “We’re extremely excited to enter our first-ever retailer partnership with Sephora,” shared Glossier CEO Kyle Leahy in an announcement. “They’re an iconic, worldwide retailer with a particularly loyal neighborhood and we all know our clients wish to discover us there.”
So far as Sephora’s Glossier product assortment goes, it is fairly huge: Whereas objects like unique merch (i.e. your fave mushy hoodie) will not be accessible right now, you possibly can nonetheless store all of Glossier’s make-up and skin-care favorites. (Physique Hero merchandise are additionally noticeably M.I.A. in the interim.)
We couldn’t be extra thrilled to welcome Glossier to Sephora,” echoed Sephora EVP and world chief merchandising officer Artemis Patrick in an announcement. “Our prime precedence is to curate probably the most distinctive assortment of manufacturers that buyers world wide come to count on from us, because the main world status magnificence retailer.” She later provides that Glossier is among the many top-searched manufacturers on Sephora.com that’s not at present stocked on the LVMH-owned retailer, with searches spiking as much as 200% inside the previous yr.
And as fantastic because it’ll be to have the ability to restock your Milky Jelly Cleanser alongside your different magnificence necessities, some of the thrilling options of this new partnership will likely be that Glossier buyers will now be capable to earn these all-important Magnificence Insider factors on their Glossier purchases at Sephora. (Don’t be concerned — you may nonetheless be capable to additionally store the model at Glossier.com and in Glossier’s brick-and-mortar retail areas.)
Pores and skin Care
Like every firm, Glossier has had its justifiable share of ups and downs in latest historical past. With a bit of luck — and we’ll actually be cheering it on from the sidelines — its Sephora debut will mark a brand new chapter within the model’s historical past.
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