Six benefits of using ‘What-Ifs’ for business growth

by Carter Toni

Six benefits of using 'What-Ifs' for business growth

When someone utters the word ‘uncertainty’ before an entrepreneur or business owner, it immediately brings about fear and anxiety. After all, it’s human nature to avoid uncertainty and consider the comfort of predictability, especially in the business world.

Moreover, it is second nature to plan our year, month, week, or day according to our data. That said, finance and business experts follow the same routine as ordinary individuals.

Whenever you’re dealing with an uncertain future, it increases the likelihood of risks involved in running a successful business. As a result, anxiety kicks in and limits your ability to deal with a brewing situation swiftly.

That said, using ‘what ifs’ for business growth is a vital aspect of planning and strategy-building that ensures all risks and threats to success are determined and addressed before they derail your business.

In the end, risk management and contingency planningare crucial for business owners to have better control over their business. However, there is a lot more to these ‘what ifs’ that meets the eye.

With that in mind, let us look at a few benefits of using ‘what ifs’ for business growth in this article.

Identify Projects that Need Attention

‘What ifs’ allow you to identify where particular business projects require attention and develop worst-case scenarios and contingency plans.

Moreover, ‘what ifs’ allow you to measure the existing processes beyond predictions, ensuring your business has a Plan-B if things go south.

That said, don’t consult your employees for threat assessment or contingency;instead, hire a business manager with an MSOM degree to ensure the risk management process is carried out with great accuracy and efficiency.

Experience Fewer Surprises

Business owners don’t want to deal with surprises. However, a robust approach to utilizing ‘what ifs’ to manage risks allows your workforce to communicate about project-related issues a lot better and promptly.

Moreover, using ‘what ifs’ enables your team to spot problems and issues early on and deal with them swiftly. With a Plan-B in place, handling complex situations are dealt with more efficiently and promptly.

In the end, early awareness of such issues ensures that the right individuals can intervene and solve problems before they turn into something that will be detrimental to your business.

So, managing risks using the ‘what ifs’ scenario leads to fewer bad headlines, but, more importantly, it is a more efficient, smoother way of running a successful business.

EnsureBetter Decision-Making 

Senior business owners have better access to quality information which allows them to improve their decision-making abilities keeping themselves grounded. In fact, quick access to risk information via the help of a ‘what if’ analysis will enable you to assess your business projects in real-time.

This prediction or Plan-Banalysis enables business owners to make better, more informed decisions based on updated data instead of static reports that are out-of-date.

ImproveInterdepartmental Communication

Utilizing ‘what ifs’ ensures excellent interdepartmental communication. It allows businesses to develop a point of contact between key stakeholders and business project teams to solve conflicts and discuss complex topics before execution.

Business vendors are also involved in this communication loop. After all, asking them to participate in this will promote a positive relationship with critical business personal as they will notice that their success is tied to your business.

They share their ideas and, through experience, can build a more efficient and result-focused business strategy.

In addition, such a thing will result in them being more willing to work as a whole team and search for ways to solve business issues sooner rather than later.

Such effective communication allows business owners to avoid being caught up or carried away by internal politics. After all, the content of the dialogue and improved communication efforts will bring you and your team closer together.

Better Budget Allocation

Using ‘what ifs’ allows you to create a contingency budget more effectively and accurately while relying less on guesswork. So, you will develop scenarios accordingly by including swift risk management into your business practices like cost planning and schedule planning.

It will present you with an opportunity to better inform yourself about how you should budget in terms of resources, time, and money that you have available on hand.

As a result, it will lead to better business plans, focusing more on business growth instead of survival.

Increase Workforce Efficiency

When you actively track and manage your potential risks via a ‘what if’ analysis, your workforce will be able to put their entire focus on achieving positive business outcomes. In addition, it will allow you to highlight areas where particular business goals cannot be achieved.

Then, your workforce will focus more on what needs to be done about a specific risk or threat to get back on track.

With a ‘what if’ analysis shinning a light onto business areas, your employees will move quickly to address them, taking action to mitigate risks and deliver results in the process.


There are tons of benefits of using ‘what ifs’ or risk management to drive business growth. But, in the end, planning and strategizing to implement better ideas and processes will allow you to compete and succeed in today’s demanding marketplace.

However, if that doesn’t convince you, consider the abovementioned benefits of using ‘what ifs,’ and you will think otherwise!

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