Upscaling Your Business: What You Need to Know

by Carter Toni

Improving your business and getting it ready for growth might seem like rather a lot of work – which means you might be reluctant to do it or even know where to start. This is because you’ll need to ensure that everything is ready to meet higher demand, that it can cope with faster turnovers, and that it will continue to produce high quality for new and returning customers. Not only that, you will need to make sure that you are making money and sticking to your potentially very tight budget.

Handling all of this is a bit like juggling a couple of very expensive vases, as you are going to have to focus on momentum to help keep your business moving in the right direction –while at the same time learning and adapting to help your business pull through thick and thin. To stand any chance of pulling this one off, you will need lots of tools, knowledge, and an excellent support network to ensure everything goes smoothly.

How to use international marketing to your benefit

One way to increase sales is to widen the net of people you are selling to, so the first step here is to learn how to use international marketing to your benefit. Your business needs to work with international trade to accelerate growth and to find a target audience for products to help them succeed every time.

As you can well imagine, there are many intricacies to using international marketing. This means that you will need to ensure that you are doing as much research as possible to aid you in the best decisions that will help you market internationally in a budget-friendly manner.

You willalso need to look into services that can help you, as leaving areas like this to the experts is rarely a bad idea. This can stop you from fumbling around in the dark and show potential customers that you are a serious business that does not make silly mistakes, giving your company further appeal.

How to support employees to prepare them for growth

Supporting employees is a key part of running a business and crucial for any successful one. If teams are not prepared for growth and the increased influx of work, your business will not do well. As a business owner, you might decide that it is best to implement certain strategies to help them work better and to bring your workers and your business closer together, such as:

  • Training
  • Communication
  • Reward systems
  • A strong support system

You might find that the last point on this list – ‘a strong support system’ – will help them out a lot more than you might realize. If your employees are struggling outside of work, you will find that it seeps into their time in the workplace. Plus, it can be especially damaging if they work from home and cannot physically remove themselves from the space.

As the leader, you need to make certain that you are catering to your employees’ needs. In a business-critical time such as periods of intense growth, you need to make sure that your employees are on the ball – but if they are too busy being worried about something external or even taking out their stresses on other people in the workplace, you need to keep them under control.

To help them, you could:

  • Understand that their circumstances might not be their fault. They might be going through a difficult divorce, their child might be sick, or they may have lost something or someone dear to them.
  • Understand that some employees will not want to cooperate with you and bring their home life into their workspace. You should understand this and sympathize, and work with them to understand what you can do to improve their work ethic.
  • You should make their workspace as comfortable as possible to help them feel at ease. Their work should be a safe space for them and a place where they enjoy being, especially if they work long shifts for most of the week. You should ensure that you are working with them to achieve this level of comfort.

By helping your staff members with this, you are in effect,helping your business too. You must look after your employees because they will look after your business for you and possibly stay with the company longer than they might have done otherwise. They might even be more inclined to work overtime and decrease stress levels during busy work periods.

How to make the best decisions at meetings

Despite what you might think, meetings are important to any business. You need to make sure that you are using this time to bring everyone (including senior management) together to work towards ideas and goals, explore theories and hypotheses, and reach an end-point that will ultimately bring your company success. To do this, you should ensure that you are getting your ideas to the table in a structured and factual manner.

Holding meetings around certain topics and bringing in key employees who will help you to discuss your point can be crucial to getting your ideas across and might even help you bring newer, fresher, and more imaginative ideas into your business.

Ensuring that you have a goal for every meeting and always decide upon something is a good way to ensure that nobody is left sitting there muttering under their breath about ‘wasted time’ after it is over. Every meeting should be treated like it is a business-critical case. By using this amount of urgency in your tone, you should be able to bring your people around to a workable decision by the end of the session.

To wrap everything up

Upscaling a business is a complex and risk-filled process filled with a rollercoaster ride of ups and downs. This is something that a lot of companies go through, and you will need to learn how to use vital tools to make sure your particular ride is as smooth as possible. These will include dipping your toe into international marketing and supporting employees to prepare them for your company’s growth.

You should also make the best use of your meetings to come to a decision that moves you closer to your ultimate business goal. This is important to help your business grow and help you to run everything more effectively and efficiently.

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