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One of the most thought-provoking and fascinating aspects of the graphic design profession is logo design. The prospect of designing a logo that may be viewed by millions of people appeals to many people, therefore it’s no surprise that interest in this field is higher than ever.
Needs to be a Logo Designer:
To become a logo designer, you must first complete a certification programme. However, some designers prefer to complete a bachelor’s degree programme. Students learn about basic design ideas, computer design software, and marketing concepts during their study. Logo design is a branch of graphic design that creates distinctive branding for businesses or products. As a freelance graphic artist, they may work for a design studio, publishing house, or advertising agency.
All marketing collaterals, such as product packaging, stationery, brochures, billboards, pamphlets, and website design layout, are designed by graphic designers. A graphic artist meets with clients to discuss concepts, prepare initial sketches of ideas, and layout the brand identity, often using computer illustration software, during the design development process. Designers effectively produce a brand identity that achieves brand recognition with the help of researchers who study a target audience or advertising specialists.
Graphic Designer Employment Ratio:
According to the United States Bureau of Labor Statistics (BLS), graphic designer employment is expected to grow by 1% between 2014 and 2024, accounting for approximately 262,000 jobs in total. Graphic designers earned a median annual salary of $46,900 in May 2015, according to the Bureau of Labor Statistics.
The most important education is a bachelor’s degree in graphic design. To fulfil a project’s specific branding aims, these individuals may collaborate with advertising and research teams. Designers must have a creative and attention-getting design eye. They may need to collaborate with a design agency to have a better grasp of the image or brand that the logo must portray, as well as how different demographics react to some of the most well-known and famous logos ever created.
What are the responsibilities of a designer?
Designers convey a large number of (often complex) ideas in a simple, non-verbal package. The best logos have an immediate and intuitive influence on those who see them, and brand logo design agency is in charge of eliciting the same reaction. The tools used to develop a logo should be familiar and comfortable to a logo designer. This usually entails a thorough understanding of Adobe Photoshop, Adobe Illustrator, Coral Draw, and other graphic design and logo applications. Along with technical knowledge comes a high level of attention to detail, which is uncommon in most other occupations.
A graphic artist must be aware of current cultural, societal, and industry trends – and avoid them at all costs, because logos must be long-lasting, surviving far longer than current trends. Understanding these trends will be crucial in large part because logo designers must be visionary – at least to some level. This is due to the fact that a client may not know exactly what they’re looking for. It is the logo designer’s responsibility to express their idea to the client in a way that allows the client to recognise and embrace the vision.
The Logo Designing Profession:
There is no doubt that the field of design has its allure, but it can also be a difficult one, and it is surely not for every Tom, Dick, and Harry. Logo design is one of the many paths a graphic designer can take, and it can be very competitive. It needs a lot of original and creative thinking, as well as confidence in one’s ability. This necessitates both a genuine interest and the aptitude to continue learning throughout one’s career.
Sarfraz Khan works at Mightywarner, a Dubai web development agency, as an Associate Digital Marketing Manager. Over 5 years of expertise designing digital marketing strategies and assisting business development. A specialist in devising innovative strategies. Working with a team of web developers and expert logo designers, particularly those with years of experience, might make a novice customer feel clueless, timid, and curious on multiple occasions.
Author:
Ahmad Sultan is a digital marketing consultant and writer based in Dubai, UAE. For over 5 years now, Sultan has consistently ranked among the top 1% of written contributions on all major search engines. With his extensive experience across channels such as PR, SMM, SEO, SEM, content strategies & article syndication, Ahmad regularly helps clients improve their visibility & credibility on the web.
