For each and every task that we do, for every business owner who wants have their own business, internet serves as the forefront ground. It is because of the internet that people are able to generate a huge potential of earning millions and billions for majority of their businesses. And, behind the success of businesses there is another element with the internet that is digital marketing. Digital marketing acts as the most important aspect for companies by letting them to make a base and gather the audience so that their business can flourish on the World Wide Web.
In recent years, we all have noticed how digital marketing agencies have skyrocketed. Honestly, there is nothing which could be denied for the positive effect which companies have gained in terms of the growth from digital marketing services. From overtaking the traditional marketing techniques to targeting the specific audiences in real-time, digital marketing has proven its worth. Marking its eminent presence on approximately all the social media platforms, digital marketing is something which has been an important aspect. Customers of different businesses expect to have a company with digital footprint for gaining their trust on brands. This is the reason that most of the companies are now looking forward to top online marketing agencies in order to gain their guidance or to design and launch their entire marketing campaigns for the business.
What digital marketing agencies are doing?
Digital marketing, if we talk, has made its own evolution. Now digital marketing is providing the services to businesses by crafting their marketing goals and making them able to achieve their business goals. It is totally because of the digital revolution that has driven businesses to put up their marketing game successfully in the virtual space.
There are numerous digital marketing agency for eCommerce businesses around the world that are doing their work with utmost efficiency, passion and power. From providing services like pay per click advertising, search engine optimization, email marketing, and social media marketing, digital marketing agencies are trying everything to put their customers on the top of the game. Digital Marketing Companies work by paying attention to specific needs of their clients and ensuring to target their potential audiences and convert them into loyal customers to widen the reach and boost the sales of their business.
Best digital marketing companies are working with a core value to create business a genuine customer value. However, to find a digital marketing agency to suit your needs is like searching for a needle in the haystack. So as to ease the process of finding the best digital marketing agencies, we have compiled a list of top digital marketing agencies which will offer you best online marketing services.
But, before that we have to look what services to look for in digital marketing agencies. Below mentioned are some of the points to take into consideration while selecting a digital marketing agency for your company. Have a look!
1. Understand the specific needs of our company:
Just before you start the process of finding your new digital agency for your company, first thing that you should do is to assess the needs internally. Take into account what you want to gain through the digital efforts. Also, you need to understand what is the role of digital marketing agency in achieving your business goals. Your vision must be clear and you should have a distinct sight for both sides if you want have a partnership with digital marketing agency to work.
Now that hiring a digital marketing agency came to your mind, but you have to analyze the reasons to hire it. Yes, there may be many reasons, but one thing that you should be able to identify is that having an exact idea which area of your business requires attention. The reason could be anything, from just pushing a new product into the market or reaching to the potential customers, or perhaps you may just want to update your brand or only trying to get some accelerated growth. No matter what your reasons are, define them fully before you even begin your search.
Below mentioned are a few questions which you need to ask yourself before approaching a digital marketing agency:
- What is the maximum budget you can afford for your digital marketing efforts?
- How much time you are able to give in the partnership?
- Do you also have an in-house marketing team?
- Does your in-house team not capable of completing the tasks?
Answer the above questions and come to a decision of hiring a digital marketing agency for you. These questions are very important to ask yourself as they will give you an idea of what kind of help do you require. Once you’ve analyzed and answered these questions, you will be able to identify specific requirements that your company has.
And, once you outline your specific goals, match them with the specific services that a digital marketing agency can offer you. The services of a digital marketing agency include search engine optimization, web analytics, social media marketing via email, social media, or search engines, content creating and blogging, online advertising, web design and development, and much more.
2. Search the agency’s history and reputation
Now that you have an idea of what your company’s requirement are, it is now the time to find the right digital marketing agency for you. Make sure to sort out at least five agencies of your choice and then check them on different parameters such as their existence and reputation. It is important that the digital marketing company which you are selecting has much needed marketing experience, especially in relation to its expertise with internet marketing strategies. Its years of experience and expertise will be able to represent its consolidation in the market.
The agencies which are here from the longer period of time tend to be more resilient and have more jobs to analyze. However, it is not important that only the ones with years of existence can do your job, even the younger ones, especially those born in 2000’s are already also more integrated with all the technological innovations and updates. So, it is important to take a look at their expertise and working methodologies.
Therefore, only just analyzing the lifespan, it is important to pay attention to various other factors that include:
- Which services they have added over the time: Take a look at their range of services, since they have started the company.
- Have they earned any certifications: The agency which you are going to work with must have the partnership or certification from companies such as Hubspot or Google. This ensures that they are able to provide quality services.
- Have they earned any awards: Most of the digital marketing agencies gain rewards and are recognized for good work. If they have also earned that it means they are credible in serving as a good agency.
- Are they noticeable: They is nothing like if you could find them of one search on Google. You have to look for some relevant information on agencies to choose them.
3. Send them a task and review
By the above mentioned points, you must have selected a two agencies now. So, it is now the time to test them. First of all read all their reviews, especially negative, if any. Reviews are the first thing which will give you an idea initially. Reviews will let you know what a company can attain for you. After that, ask that agency to accomplish a task for your business. This will enable you to know what that digital agency is capable of and if their results from customers are good thoroughly. Give them a small task like providing a social media post, creating a digital PR campaign or a content marketing post. And ask them if they can provide your ideas to pitch you. By doing this you will be sure which one to choose.
Now, without any further ado, let us get to know which the best Digital Marketing Companies are around. Dive in!
Minimum project price: $1,000
Services: Digital Transformation, Branding, Search Engine Optimization, Social Media Marketing
If you are looking for a digital marketing agency that offers a wide array of services, WebFX, Inc is all you need. From SEO services to web development, website design, and Internet marketing, this agency has aimed at establishing a unique and highly effective online presence for its clients. Owing to its knowledge, experience, and passion, WebFX has become one of the leading forces in redesigning the business strategies.
WebFX Internet Marketing Services
Search Engine Optimization (SEO)
Search engine optimization (SEO) refers to a number of strategies that can improve your website and boost your rankings. They will help to optimizing your website so that search engines find and understand your website more easily.
Pay-Per-Click Advertising (PPC)
This service that they offer allows you to select keywords and phrases you want to trigger your advertisements. PPC ads drive relevant, targeted traffic to your website the minute they are clicked to go live. If you’re looking to quickly increase traffic to your website, WebFX’s PPC is a great option.
Social Media Marketing
WebFX is an eminent firm, which can help you in developing your business presence on the top social media channels and networks.
Right from blog posts to infographics, ebooks, and videos, WebFX will support you. As you know fresh content is loved by both search engines and website visitors. So, if you are someone who is looking to rank it’s in search engines and attract more customers, this is all you need.
With WebFX’s email marketing plan, you will be allowed to reach current and potential customers. You can inbox them and provide them with the information they need to purchase from your business.
2. Conversion Rate Experts
The Conversion Rate Experts as their name suggests are specialized in CRO services. If your company only needs CRO (conversion rate optimization), it’s the digital marketing agency to look for. They have a very good reputation for serving clients in 11 different languages across 37 different countries. Industry giants such as Verizon, PayPal, Apple, Dropbox, The New Yorker, GE, Dell, Facebook, Dyson, GQ, Xero, and Amazon are some of their top clients.
If you choose The Conversion Rate Experts to be your digital marketing agency, they will provide you the results using various data-driven insights and by conducting A/B tests. They will assist you to build web pages that convert.
They are able to provide such effective results because of their team of diligent professionals. Rather than just recruiting digital marketing consultants in general, they have hired bestselling authors, entrepreneurs, agency heads, Ph.D. scientists, former eBay employees, former Google employees, and direct response marketing veterans.
Below mentioned are some of their top services for CRO:
- Email optimization
- Shopping cart abandonment
- Referral programs
- Ad optimization
- Mobile optimization
- Market research
- Multi-channel optimization
- User experience and usability testing
- Video optimization
- Landing page optimization
- Customer journey mapping
- Web design and information architecture
This is just a small list, it just goes on and on. You name it they do it. Basically, any aspect of the business or a website which needs to be optimized from a conversions perspective, they are able to do it.
3. Stellar SEO
Stellar SEO is among the best digital marketing agencies, which is providing SEO services to its customers. However, they also have specialization in one specific component of SEO i.e. link building.
As we all know in Google ranking factors links are one of the most important elements, so Stellar SEO does that perfectly. Understanding the approach that is systematic and needed to build the links for any organization, Stellar SEO works on the company’s website. By working with them, you are able to get valuable website traffic by securing the links which are best.
Top ways by which they get links include:
- Broken link reclamation
- Editorial links for niche websites
- Guest posting opportunities
- Submission based links
- Skyscraper link outreach
- Resource page links
- Content development
- HARO link acquisition
4. PwC Digital Services
Established in the year 1998, PwC Digital Services is headquartered at Hallandale Beach, Florida. Having the company size of 10000 + employees, they are able to provide best-in-class services to its customers. PwC Digital Services is among the best digital marketing companies in the world. They are proficient in providing the brands with the solutions which can help them to re-create their digital presence. More to this, they have also been names best for offering Digital Transformation, Digital strategy, and Digital operations.
Some of the other specialties that they offer comprises:
- Experience design
- Digital investment performance management
- Disruptive business models
- Digital operating model
- Lead acquisition, re-targeting and nurturing
- Digital program design
- Behavioral economics
- User experience
- Technology-driven strategy
- Performance optimization
Chase, Goldman Sachs, IBM and United Technologies are among their top clients.
Dentsu is one of the oldest companies, which was founded in the year 1901 and it is headquartered at Tokyo, Japan with a company size of 48000 employees. Dentsu is among the leading advertising and top digital marketing companies, which has made its presence across the world in terms of worldwide revenues. It is an amazing form which is involved in consulting, operation, development, and implementation of all the services that are linked with the digital marketing. Because of its quality service of the services, Dentsu has gained its position in the list of top contenders of the digital marketing and advertising world.
Providing services to some of the top clients such as Finanscorp, Floral India, Look 3D, Brightsky radio and MiyabiIndia, it offers services such as:
- Website Design using Bootstrap
- Search Engine Marketing
- Open source application development
- E-commerce solutions
- WordPress theme and customization
- Java, Hibernate, Spring Platform
6. Column Five
For any successful digital marketing campaign, qualitative content is the primary aspect. Keeping this point in mind, Column Five media has been working for its clients specialized in providing creative content creation for any organization. Founded in the year 2008, Column Five were working with Mint.com that acquired different company in 2009. It is after this acquisition that the Column Five’s reputation for work caused them to flourish at an international level. As an experienced firm, they are helping their client to produce content for some of the giant industry brands such as Visa, LinkedIn, Red Bull, Zendesk, Microsoft, Spotify, and Pacific Life.
You must be wondering what type of content they can create? Honestly, they can create anything which you can imagine. Yes, that’s true. Column Five holds specialization in simplifying the most difficult subjects. For example, they have helped Visa to recreate its videos of explanation for fingerprint scanner technology.
Below mentioned are some of the services for which Column Five can be used to create the different types of marketing content:
- Video direction and production
- Visual language design
- Interactive infographics
- Infographic design
- Ebooks and whitepapers
- Motion graphics
- Web design and development
- Data visualization
- Presentation design
Hiring the company like Column Five, you will be able to get your identity of brand and properly showcase its great stories. This company is amazing to find out the best formats of content for the clients and able to impart those stories so as to bring them to life. What matters is a good content and quality. So, keeping the same in mind, Column Five ensures that clients get to see by the right eyes. This way you are able to so find prospective and current customers so as to consume the creative content.
We have tried our best to compile the this article in a proper way so that you understand what digital marketing is, how it works, why should you have it and which are the best agencies and what do they do. Now we hope that you are aware of all the best digital marketing agencies and got an idea which type should you hire for your organization. As we know the list is of reputed companies and working with high-end clients, you can find the similar ones to get the job done. And, if you think we have missed some good agency to mention, please tell us in the comment section below.