Marketing has been changed more rapidly in the last five years. And, the progress of digital marketing doesn’t show any signs of slowing down, which means we all have to get ready to adapt the new trends. First, let’s understand what comes under digital marketing? Digital marketing is a landscape that comprises social media, PPC, SEO, content marketing and SMM and many. All these segments of Digital Marketing are witnessing a spectacular shift. The shift could be due to constant innovation in technologies.
Digital marketing has made its position so strong in the marketing world it simply cannot be ignored. Now that we know there is nothing that could dispute the power of effective marketing. Any business who wants to increase the demand for the product or service, would definitely need digital marketing to execute advertising campaign effectively.
Posting content on social media is now an old technique. The trends which are famous currently are online video, mobile experience, partnerships, digital transformation, chatbots, and omni-channel. Nowadays, customer interactions come at a premium and this is the reason why digital marketing is following the new trends.
As a business, you need to know the digital marketing trends to succeed. To ease the process, we have mentioned key digital marketing trends. Let’s have a look!
Artificial Intelligence will be good
Artificial intelligence undoubtedly is pulling its weight in the marketing world. It is due to AI that you can find limitless combination of possibilities like retargeting, push notifications, customer segmentation and click tracking. And, it is wonderful to know that it is even creating content now. Depending on your goals and channels, you can put AI to work for your digital marketing portfolio. AI helps in improving customer service. And not only can this AI succeed your business through personalization. You can now personalize marketing to each lead for turning them into a sales qualified lead (SQL) from a marketing qualified lead (MQL). Despite of so many benefits, AI is used by very few businesses.
Now that we know artificial intelligence is surely going to be behind many services offered by businesses. Let’s see where they have already been implemented.
- Product recommendations
- Content creation
- E-commerce transactions
- Customer service chatbots
- Email personalization
- Basic communication
Multichannel to omnichannel marketing
The next trend that we are going to talk about is people shifting from multichannel marketing to omnichannel marketing. Multichannel marketing allows the customer to get complete transactions in each channel, while Omnichannel marketing allows you to see through the eyes of your customer. You will be able to orchestrate the customer experience so that it is integrated, seamless, hassle-free and consistent. Omnichannel marketing evaluates when a customers may start in one channel and move to another as they progress to a resolution. The omnichannel communications are centered on the customers, and businesses are able to describe marketing strategies outside the retail and travel sector.
There is no doubt in this. Online things are much more getting popular than TV now. Users are spending more time on the internet than they are on TV screens. People are spending more time in watching videos online and if we believe a data, by 2020 the average online viewing time will reach 84 minutes in the world. Well, this change has made television advertising market to stagnate. Online videos are becoming popular because of the lack of processing and installation. This is the reason the space between the brand and customer is becoming less, and it most importantly online videos are meeting the accuracy and authenticity.
Here are some types of marketing videos:
- Behind the scenes videos
- How-to videos
- Product walkthroughs
- Event videos
- Company culture videos
- Influencer interviews
- Customer testimonials
Google understands what user wants and his intent better than ever before. This is why it has introduced algorithm updates to keep .digital marketers on their toes. These algorithms works well and prioritize fast-loading websites. In addition to updated algorithms by Google, people have also changed the ways of using technology. People are now using mobile phones to search and smartphone has become the most important tool for getting online.
To optimize for search businesses must follow these:
- Using a sitemap
- Focusing on video
- Creating more long-form written content
- Creating pages with the user in mind
- Ensuring an easy user experience
- Optimizing every page for load speed
- Using schema markup
- Optimizing for local search
- Integrating different types of media into each page
- Implementing white hat back linking strategy
If you want to generate a large portion of its revenue, these techniques cannot be neglected.
Email Marketing to get personal
Not like before, customers nowadays are much more concerned with personalization of things. And, when we talk about connecting with the brands, consumers ignore these little things. So, for businesses it is important to take the extra step to personalize emails, which can result in gaining loyal customer-base and authentic conversions.
While creating a personalized email marking campaign, a business should make sure to:
- Draft short but impactful content
- Prepare creative which is engaging and represents your brand
- Make specific emails based on different market segments
- Choose to boost products and services which are interesting for those customers
Not only making emails more personal is the goal, but businesses should focus on making emails approachable to the mobile devices of customers. For the generation of leads and capitalizing on this highly mobile market businesses have to make sure that the email content is personalized and optimized.
These are some of the trends to attract the customers. And, these trends are adopted by the businesses in order to generate more leads. However, knowing the trends is not only the option, lot of work must be done to stay ahead of the marketing curve. Keeping in track with the Google’s algorithm changes to planning and setup to make great use of AI for marketing, everything needs to be perfect and in line with the changing dynamics.
So, which of these strategies are you planning to implement?