How To Create A Brand Identity?

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Every individual has a unique persona and so should every brand. Here comes the importance of a strong brand identity that helps businesses stand out of the league. Brand identity is not just a piece of logo, rather it symbolizes the ethos of your brand.

Although creating a brand identity is complex, it is not impossible. With the right guidance, precise tools, and a skilled team you can easily sail through the process. In pursuit of this, we bring you this comprehensive guide to help you design a unique and functional brand identity.

What is Brand Identity?

Brand identity is a combination of multiple elements that a brand develops to connect with its users more meaningfully. It includes elements such as name, trademark, visual appearance, and lastly the brand’s outward expression.

Sometimes, it is confused with “branding” or “brand image” which are totally different subjects. Your brand identity is vital to make a difference in this ever-evolving brand-consumer relationship and enhance customer loyalty.

 What Does a Brand Identity Include?

A brand identity is necessarily a true, visual reflection of your brand.  It includes your logo, your digital visiting card, your social media graphics, and your packaging. So efforts should be made to enhance the visual elements to convey your message effectively. As per your brand needs, it can be simple or elaborate. However, do not exclude the following elements:

  • Typography
  • Logo
  • Color palette

If you plan an extensive range of features, you can also integrate the following elements into your brand identity:

  • Iconography
  • Photography
  • Data Visualization
  • Illustration

How To Create A Brand Identity?

Creating a brand identity needs a multi-dimensional approach. For better understanding, we have simplified the whole process into easy, digestible steps. Follow the steps to build a top-notch brand identity.

1.   Know Who You Are

The first step entails an in-depth self-analysis to ascertain:

  • What is the core value of your brand?
  • You brand personality
  • What makes you different from other brands?
  • Your brand voice.

It is important to understand your stance before hitting the market with a storm. To make it short work with your team to describe your business in three words. Similarly, it is vital to identify your target audience and their behavior. Accordingly, combine multiple elements to create a brand identity that directly communicates with your target audience.

2.  Weigh in Competition

Brand identity is all about differentiating your brand from others. It should not be only relevant but unique too. So, to achieve this goal do a comparative analysis with your competitors. Sometimes, it is observed that in a particular segment all competitors use the same methodology or look-alike logo. Make efforts to differentiate yourself from others.

3.  Work Towards Visual Direction

After analysis, it is time to take some practical steps. Work with your team to create a powerful visualization that describes your brand. It includes both color, vocabulary, and typography you are going to use. For this, work with your team to ascertain:

  • Key traits of your brand you want to project through your visuals.
  • Zero in a visual that perfectly conveys these traits
  • What will be the impact of this visual on your consumer?

Now is the time to build the flag bearer of your brand identity – the logo. It is the visual identity of your brand that truly separates your brand from others. So, it should be bold, unique, and meaningful. Several online free or paid tools can help your design your brand logo. Or you can consult a logo designer. After finalizing the solid shape of your logo, follow these steps:

Choose Your Color Palette: Here too, color selection depends on the emotions you want to put forward. You may include main color, primary colors, complement color, and accent colors in your color. Overall, it should be clean and flexible.

Typography: Your visual language should also complement the color selection. Keep in mind the classic example of Netflix and Youtube to master this step.

Additional Elements: You can add additional elements such as images to complement your overall design.

EndNote

As evident from the above, you have to take a holistic and cumulative approach to create your brand identity. Among different tools, a brand logo is the key essence of your brand that put the first impact on your consumers. To develop a strong brand identity, you have to gain insights into your goals and your audience, and consult a professional team with strong design skills. Otherwise, a haphazardly drawn logo may not lead you somewhere.

Every individual has a unique persona and so should every brand. Here comes the importance of a strong brand identity that helps businesses stand out of the league. Brand identity is not just a piece of logo, rather it symbolizes the ethos of your brand.

Although creating a brand identity is complex, it is not impossible. With the right guidance, precise tools, and a skilled team you can easily sail through the process. In pursuit of this, we bring you this comprehensive guide to help you design a unique and functional brand identity.

What is Brand Identity?

Brand identity is a combination of multiple elements that a brand develops to connect with its users more meaningfully. It includes elements such as name, trademark, visual appearance, and lastly the brand’s outward expression.

Sometimes, it is confused with “branding” or “brand image” which are totally different subjects. Your brand identity is vital to make a difference in this ever-evolving brand-consumer relationship and enhance customer loyalty.

 What Does a Brand Identity Include?

A brand identity is necessarily a true, visual reflection of your brand.  It includes your logo, your digital visiting card, your social media graphics, and your packaging. So efforts should be made to enhance the visual elements to convey your message effectively. As per your brand needs, it can be simple or elaborate. However, do not exclude the following elements:

  • Typography
  • Logo
  • Color palette

If you plan an extensive range of features, you can also integrate the following elements into your brand identity:

  • Iconography
  • Photography
  • Data Visualization
  • Illustration

How To Create A Brand Identity?

Creating a brand identity needs a multi-dimensional approach. For better understanding, we have simplified the whole process into easy, digestible steps. Follow the steps to build a top-notch brand identity.

1.   Know Who You Are

The first step entails an in-depth self-analysis to ascertain:

  • What is the core value of your brand?
  • You brand personality
  • What makes you different from other brands?
  • Your brand voice.

It is important to understand your stance before hitting the market with a storm. To make it short work with your team to describe your business in three words. Similarly, it is vital to identify your target audience and their behavior. Accordingly, combine multiple elements to create a brand identity that directly communicates with your target audience.

2.  Weigh in Competition

Brand identity is all about differentiating your brand from others. It should not be only relevant but unique too. So, to achieve this goal do a comparative analysis with your competitors. Sometimes, it is observed that in a particular segment all competitors use the same methodology or look-alike logo. Make efforts to differentiate yourself from others.

3.  Work Towards Visual Direction

After analysis, it is time to take some practical steps. Work with your team to create a powerful visualization that describes your brand. It includes both color, vocabulary, and typography you are going to use. For this, work with your team to ascertain:

  • Key traits of your brand you want to project through your visuals.
  • Zero in a visual that perfectly conveys these traits
  • What will be the impact of this visual on your consumer?

4.  Design Your Logo

Now is the time to build the flag bearer of your brand identity – the logo. It is the visual identity of your brand that truly separates your brand from others. So, it should be bold, unique, and meaningful. Several online free or paid tools can help your design your brand logo. Or you can consult a logo designer. After finalizing the solid shape of your logo, follow these steps:

Choose Your Color Palette: Here too, color selection depends on the emotions you want to put forward. You may include main color, primary colors, complement color, and accent colors in your color. Overall, it should be clean and flexible.

Typography: Your visual language should also complement the color selection. Keep in mind the classic example of Netflix and Youtube to master this step.

Additional Elements: You can add additional elements such as images to complement your overall design.

EndNote

As evident from the above, you have to take a holistic and cumulative approach to create your brand identity. Among different tools, a brand logo is the key essence of your brand that put the first impact on your consumers. To develop a strong brand identity, you have to gain insights into your goals and your audience, and consult a professional team with strong design skills. Otherwise, a haphazardly drawn logo may not lead you somewhere.

Please follow and like us:
Pin Share