Voice search is what the future holds and in order to meet the future, the designers and marketers should focus on voice to make sure that the users gets a smooth and a natural experience. The response must be conversational, actionable and easy to understand for the users.
Even though, voice search has started as a small concept but it has now gained a lot of importance in the search industry as the people cannot get enough of the ease that this concept provides.
Today we are experiencing a voice search revolution where almost people of every generation is welcoming this concept that initially started with smartphones but has now escalated to smart speakers and voice assistant worldwide.
Therefore, it is essential for you to create an optimized content for your website in order to cope up with the extensive rise in voice search and to gain organic traffic.
What is voice search?
Voice search is the way by which you get the opportunity to search the internet through speech. Your voice can be recognised and the query can be put into search engine by the help of a device constructed through artificial intelligence. Today, voice search has gained a lot of popularity worldwide and hence, a number of website design companies in Sydney are adopting strategies to optimise your websites to make the most out of voice search.
Here are some of the tips that you can follow to optimise your website for voice search:
- Use long tail keywords:
You must utilise actionable brand keywords also known as code that must be put into the website’s scheme mark up. This would enable the website to provide more information to the search engine that might help out people for specific search results.
It has also been noted that when a user voices its query then the answer that they receive is not the first result on google. Hence, long tail keywords can be quite useful for websites to provide specific information that the user is looking for through voice search as they are more longer, specific and more targeted.
- Transform queries into questions:
For instance- you can use keywords such as “where can I find a burger near me” than using just “burger” as your keyword as this is something that the user might say through a voice search. This might help the users to receive answers that they have been looking for through your website.
- Optimise your content:
The content on your website has to be relatable and usable for the users. the key to avoid writing overstuffed content that is you must not fit in too many keywords.
- Design according to mobiles:
Making your website mobile friendly is the next best way to optimise your website as there are no design standards for voice search. You must make sure that the entire content should be on a page created for mobiles.
Businesses can also use a free tool provided by Google which makes sure that website is optimised for mobile.
Brands must also focus on making their content conversational as it optimises your website for voice search.
- Optimising for future snippets:
The google snippet is a box that appears just below the search bar that have a quick hitting information pulled from a relevant website. Brands must optimize for specific queries in order to cater to these snippet boxes.
- Polish your “Google my business” profile:
Majority of the voice searches are for local business like the people might be willing to know as to where the nearest gym or salon are.
Hence, the local businesses must have an updated Google My Business profile with the correct name, hours, street address and other relevant information. This would help to increase your brand’s search ranking and traffic.
- Localise your experience:
Companies should utilise the best marketing metrics in order to target the right area.
The companies can follow these tips to optimise for local search:
- Mention about your region in the content and metadata
- Form location specific pages that have more than just a footer address.
- Make use of visuals that are specific to your local area having alt text tabs.
- Tag the geographical area on the images and videos.
- Boost the website’s accessibility by providing a transcript for videos and audios that describe a specific location.
- Improve the loading time of your website:
Loading time of your website is one of the most essential factor that often gets unnoticed as websites that take longer to load gets abandoned against those that loads faster.
Hence, websites must be optimised at all costs as the loading speed directly impacts the bounce rates.
Voice searches need immediate results and thus, the content on your website would not be used to answer such queries if you have a slow running website.
Here are a few things that you can take into consideration for improving the loading speed of your website:
- Compress the videos and images before putting them on your website.
- Lower the amount of redirects and the plugins you use.
- Make use of a Content Delivery Network (CDN).
Hence, the voice search has been gaining huge importance with each passing year due to the change in consumer behaviour. So, it is essential for the companies to optimise their website for better search results. However, it might be challenging for you to specialise in voice search SEO and monetisation.
Therefore, a digital agency like Make My Website would be the right choice as they would make the best use of their expertise to provide you a website that ranks better for voice searches and engages the audience. Head over their site and avail the services now.