India Digital Signage System Industry Is On the Rise, Owing Advent of New Products, and Expanding Software Segment in the Country!

by Glenn Maxwell

Digital signage system is a centrally controlled system and a platform for content distribution to playback digital content to one or multiple screens or displays. A digital signage system is used for two major types of hardware; the media players and the displays themselves. Having a physical location to place the displays is helpful when one plans to use digital signage solution in their business. The display device itself can be a CRT, a flat panel LCD, aerial imaging, or even a projector. The connection can be wireless or hard-line. Wireless connections are generally cleaner, however, they also cost more.

Digital signage systems are typically designed with large font sizes, which makes it easier for people to read and understand the message at a glance. The size of the font will depend on the distance between the viewer and the screen, however, it’s important to remember that viewers are often within 1.5 to two meters of the screen. Depending on user’s needs, a digital signage system may be a good investment.

Hardware and software make up the major components of digital signage systems. The software segment is likely to witness highest growth, due to the increasing demand for software and license upgrades. While hardware may not be purchased as frequently, software licenses are constantly updated, and the demand for new versions is increasing. With the advent of new products, the software segment is driving the India digital signage system market.

According to Coherent Market Insights, India digital signage system market is estimated to be valued at US$ 604.8 million in 2021 and is expected to exhibit a CAGR of 15.2% over the forecast period (2021-2028).

Digital signage screens are similar to those in televisions and mobiles. It can even convert TVs into digital signage. Commercial-grade screens are better for durability and visual output. Digital signage software is a multimedia player that downloads content from a CMS and displays it on the screens. It can play images and video files on digital signage, and can be customized as per the needs of the business.  Despite the low level of awareness, the use of digital signage systems in India is on the rise, thanks to the strengthening of public infrastructure. Such factors are driving growth of the India digital signage system market. In October 2021, L.B. Foster Company announced the launch of a new service offering language accessibility to its fixed and mobile inform media digital display units that are currently offered to air travel and rail transits system operators in Europe and the U.S.

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