The Importance of High-Quality Backlinks!

by Sean Dixon

It’s a well-known fact that Google loves backlinks. The more you have the better you’ll rank on search engines, right? But it’s not as straightforward as that. You need a certain amount of high-quality backlinks. These are much more valuable than hundreds of low-quality links. The better your links are, the better your return on investment will be. 

What Is a Backlink?

A backlink is simply a link that points from one website to another. When someone clicks on a backlink to your site, they will be redirected to that site, and you can earn traffic. Not all backlinks are made equal though, there are two main types of backlinks: inbound and outbound.  Inbound links refer to links from other sites, whereas outbound refer to links from your site. 

The thing that makes a high-quality backlink high quality is that it comes from a respectable source that has good traffic already. The higher quality of the link, the better the traffic will be, so it’s worth putting effort into getting better links. 

Benefits of Backlinks

  • The more high-quality links your website has pointing to it, the more authority your site has in Google’s eyes.
  • With high-quality links, your domain will become stronger as and your chances to appear in the search results increases
  • High-quality links help build trust. They also allow users (who may not know you) to get more information about you so they can decide whether to engage with you further.
  • If your site is new and you don’t have any links to it yet, you need curated links as soon as you can. 

How Do You Build Quality Backlinks?

With the knowledge that high-quality links make a difference, it’s now important to know how to put organic backlinks together to improve your SEO and online visibility overall. 

There are three main ways to build backlinks to help promote your business: guest blogging, social media and link building. Each has its own pros and cons and each has to be used correctly to be the most useful to you and your online presence. Each type has a different level of commitment too, so that also has to be taken into consideration.

There is an art to gaining high-quality backlinks naturally, and these methods are often time-consuming and require the use of specialized resources that only professionals have. If you want to buy quality backlinks, you should turn to the experts. 


Getting the best quality backlinks is an effective strategy for increasing your website’s authority and helping it to rank higher on search engines. However, doing it yourself can be difficult, so turn to professionals for help.

Look to Auckland’s best backlinking service, Perfect Link Building. 

Perfect Link Building is a full-service backlink company that prides itself in bringing well-thought-out link campaigns to its New Zealand-based businesses and will continue to do so for years to come. 

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