Video Marketing Stats for Your Business Strategy

by Carter Toni

Why are video marketing stats important for your business? They are important for the simple reason that they will guide you in creating an effective video marketing strategy. Without any guidance, your business will operate in a hit and miss mode. That is not good for your bottom line.

Here are some statistics that underline the role that video marketing plays in propelling your business to the top.

More and More Companies Use Videos to Promote Their Products

A recent 2019 report shows that 87 percent of marketing professionals use video as their marketing tool. They believe that video content increases customer engagement to their products.

Internet Users All Over the World Enjoy Watching Video Content

Recent statistics reveal that about 85 percent of internet users in the United States love to watch videos to get information about what they need. Create professional videos of your product and millions of prospective customers will watch them.

Videos Can Influence a Prospective Customer to Buy

The next best thing to an actual demo of your product is a professionally created video about your product. Video marketing statistics reveal that 8 out of 10 prospective customers have bought an app or software after watching a video that demonstrates its capabilities.

Video Marketing Ensures Profit

Your return of investment will be faster if you employ video marketing in your strategy. According to a video infographic, recent statistics reveal that 88 percent of marketers are satisfied with the results of their efforts in social media video marketing.

Video Marketing Will Engage Your Audience Longer

If you want your target market to stay longer on your website, use video marketing. Recent statistics reveal that the typical internet user spends 88 percent more time on a website that has video content. The longer your target market stays on your website, the better your chances of convincing him to buy.

More and More People All Over the World are Watching Videos

The numbers of people watching videos all over the world are increasing by the second. Video marketing statistics show that in 2019, people around the world are spending 6 hours and 48 minutes on the internet watching videos. Don’t pass up the chance of promoting your product to these millions of people.


You don’t have to invest millions of dollars to get the attention of prospective customers. Product videos can reach millions of people but they don’t cost too much. We hope that these video marketing statistics have opened your eyes to its power. Videos will elevate your business to greater heights.

Lidia S. Hovhan is Digital Marketing expert and SEO guru from Omnicore. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.

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