Today I am going to discuss ten social media sites that are high on popularity. It will help you if you are a seasoned marketer who is looking to venture into social media marketing or looking to maximize your brand reach on social media platforms. We are in 2019 – it is different from 2018 from the marketing aspects. So, knowing the worldwide popularity of social media sites is essential for you before you make a marketing move. This is the right time to engage with the targeted audience and achieve social media goals by identifying the social media site, which fits most for you and your business. I am sure all the social media sites discussed here are familiar to you, but the set of information given here is well-researched and might be unknown for you.
WhatsApp has 1.5 billion MAUs as it has turned into a popular messaging app in more than 180 countries. Initially, it was used by use to communicate family and friends, but the reasons behind its popularity are increasing as people have started using it for business purposes. Business brands are using it for providing customer support and sharing updates with customers about their purchases.
Founded in 2004, Facebook has become the biggest social media network on the internet with 2.38 billion active monthly users. It offers spaces to every business domains, including retail, gaming, entertainment, media, e-commerce, telecom, technology, consumer goods, automotive businesses, financial services, etc. It is now used as one of the biggest mediums for connecting people from all over the globe with your business. More than 1 million small and medium-sized companies from 170 plus countries use this platform for advertising their business.
The messenger was a messaging feature within Facebook, but now it is a standalone app with 1.3 billion MAUs. Business groups now advertise, send newsletters, create chatbots, and many more on messenger. Easy to install and use, these messaging application is enabling the business groups to engage and connect with their target customers.
Instagram, which was launched in 2010, is a social network where product and service-based businesses can prosper rapidly. This social media platform has more 1 billion active users; including 63% of users are between the ages of 18 to 34 years. It is the most reliable social network for you if you are interested in looking at images and short video clips. You will find it useful if your business is business to business in nature.
Twitter, which is headquartered in San Francisco, California, was founded in 2006. Limiting a post to 140 characters is challenging to advertise your business, but you must be surprised to know that this social media platform has more than 320 million active monthly users. This mass volume of users is using this platform for sharing their personal or business-related information. However, the business groups can use Twitter to interact with prospective clients, release the latest news, answer questions, and at the same time, use the targeted ads with specific audiences.
As Tumblr supports HTML editing, it is completely customizable with the look, layout, and domain name. This social media platform happens when the worlds of blogging and social networking bump. A user can post photos, text, videos, and other media content onto their blog page, which other users can then follow. It is true that a significant portion of the site’s traffic was pornographic in nature before December 2018. So, the scenario is different now.
Globally known as an image messaging application software product, Snapchat was created by three Stanford University students; i.e., Evan Spiegel, Reggie Brown, and Bobby Murphy. After its official release in 2011, this app has become a popular app. It now has more than 100 million daily active users that account more than 18 percent of all social media users.
WeChat is an all-in-one social media platform with 1.06 billion MAUs; it grew from a messaging, calling app similar to Messenger and WhatsApp. The users of WeChat now can use it to shop online, payment offline, money transfer, reservation, and taxi booking. This social media platform is most popular in China and some other parts of Asia. If you are doing any business in an area where social media platforms like Facebook are banned, you could find it a good alternative.