As a consumer, did you ever realize that you have been pushed through the content marketing funnels without your wish? While browsing, you suddenly become aware of the latest designs of Bluetooth Speakers or festive special shoes. You instantly feel the necessity to buy a pair of shoe that is giving a 40% discount, but you control that desire and save it into your subconscious mind. The same process gets repeated for your buyers. They go through a buyer’s journey before deciding on buying a product or service. So, you need to understand your buyer’s journey if you want to design a smart and audience-oriented content marketing funnel.
- Content marketing
- Content marketing funnel
- Audience-oriented content marketing funnel
You are familiar with these four things, right? Well, the marketing funnels come in numerous forms. These may have different names as the experts and influencers call the stages by different names. Even though the stages are different, each funnel describes the same basic process that customers go through. To create a smart content marketing funnel, you need to be familiar with its basics that include awareness, interest, decision, and action.
What is audience-oriented funnel creation?
Are you planning to create audience-oriented content for your business? To do this, you first need to understand the target market. The journey of audience-oriented funnel creation begins with the identification of the audience for the created content. Try to find the set of problems are they facing that your business can settle and the ways that your business can do to make their lives easier. It is suggested to split the content funnel into these three stages.
Which are the three stages of smart content funnel creation?
- Top of the Funnel (ToFu) – Top of the Funnel content grabs attention and focuses on brand awareness and site traffic. It includes content curation, blogs, infographics, videos, and podcasts.
- Middle of the Funnel (MOFU) – Middle of the Funnel (MOFU) content educates, informs, and focuses on lead generation.
- Bottom of the Funnel (BOFU) – Bottom of the Funnel (BOFU) is product/service focused and focuses on transformation to paid product/service.
Why should a business group create a content marketing funnel?
Making content research is the first stage of audience-oriented funnel creation, which is followed by finding influencers and writing. The purpose of a smart content funnel is spending less money on paid ads, increasing organic search traffic, enhancing brand awareness, and getting higher conversion rates.
How do I choose the right content for each stage of the marketing funnel?
Marketers are targeting each part of the funnel with stage-specific content types to able to support sales. It is converting leads into paying customers. More than 80% of business to business marketers are creating custom content marketing plans, but a significant portion among them lost their way in making a distinction between content that doesn’t make an impact and content that works.
- How many blog posts do we need to write?
- How frequent should we tweet?
- Is there any defined budget percentage that I need to spend on video making?
- Is there any necessity of writing e-books and whitepapers?
- Is content volume important?
Traditional sales funnels are changing to modern content marketing funnels. The brands that are successfully identifying effective content types that help in converting leads into paying customers are opening the world of opportunities. That’s why; every piece of content that a brand creates is an opportunity of converting new leads into buyers.
What you need to do after your funnel is completed by a customer?
You have done a great job if you have impressed the new audience group to share your content with their friends, family, and colleagues, but your job does not end here. Make strategies to provide trial codes to those people that they can share with their known people. Giving discounts on their next purchase is another rewarding thing you can prefer for converting leads into buyers. Plus, keep the quality and effectiveness of customer service in your mind. In this regard, you can ask for suggestions or ask your audience what you can do more for providing better services. Try to show that you care about them by catering what your customer needs to make the most of their purchase.