How important is Google’s PageSpeed Insights for your Website?

by Carter Toni

Have you built the new website for your organization? I know that’s not an easy task. It includes days of laboring over the design and weeks in production, and not to forget the countless hours of edits. Despite of all this, is there a problem that you are facing? May be yes. And, the problem is regarding the page speed. Your website is isn’t as fast as you need it to be.

Google PageSpeed

(Image: © Google)

Being in the field of digital marketing, we understand that speed is a critical factor when it comes to building a conversion rate and search engine optimized website. If you don’t have a fast page speed, customer will bounce faster than converting as a potential.

However, increasing the speed of the website is not an easy task. It is really hard to find what is causing our website to run slower than it should. Right from the problem in code to the images or large page elements, anything could be an issue. So, it is important to calculate the individual page speed performance metrics. This will help you in understanding how efficiently your site is running as a whole.

How important it is to engage audience?

Building a website is not enough. The user experience matters a lot because they are the people who are going to be a lead for us. It is important to ensure a positive experience for users when they visit the landing pages. A site well-optimized website ensures that a customer remains engaged with your website, making your ads more effective. Page speed is indirectly linked with the engaging audience to the website. This is the reason that Google has been continuously emphasizing on the value of page speed over the past few years in SEO rankings.

Google Methodology

Google understands us well and this is the reason that it has introduced a number of techniques for how a website should stand in loading time and speed to perform. One of the quickest and easiest method is the front end facing and web-hosted PageSpeed Insights. Most of the companies are already living and taking breath by this tool. Simply, what you have to do is to enter the URL that you want to check and get back all the metrics that you are looking for desktop. However, doing all this is a tiresome procedure of checking the URLs into the site. This includes waiting for the test to be done and then recording the effect onto a separate file is very time-consuming. Apart from this, there is an easy tool called Google Analytics, which has capabilities of website speed monitoring, and has been built into a platform to showcase the entirety of a site. Google also uses the speed of a website as one of the signals given to its algorithm to rank pages. This is how important is to have that insight down to the page level.

What is the Google PageSpeed Insights?

Google’s PageSpeed Insights is a powerful platform of Google that allows the user to raise straight query to the PageSpeed Insights database. And, its results will come in the format of JavaScript Object Notation. In return, the similar data will run the tests in a web browser are showcased in JSON for web transfer intentions. You will be surprised to know that there are an assortment of URL parameters you can attach. This script only returns:

  • URL being called
  • Timestamp of content
  • Two main metrics: Contentful Paint and Time to Interactive
  • Mobile test data

What are the powerful features of Google PageSpeed Monitoring?

Apart from just sending the alerts when the score drops, Google PageSpeed Monitoring has the capability to scan your entire website than just the homepage. Some of the most powerful features of Google PageSpeed are:

To Rank Pages –  Lighthouse Chrome Plugin

Monitoring: You website’s most important URLs will be monitored every day. And, a notification will be sent when they are below the thresholds.

Website Scans: Google PageSpeed scans the website in bulk across every page to ensure no flaws.

API: No need to worry about the API. Comprehensive API docs are provided to integrate into your own tools and systems.

Settings: The settings in the Google PageSpeed Insights enable you to set how often you want the scans to perform and what kind of URLs they should include.

Security: The data in the website is bolted up with bullet proof security system.

Automated scans:  The best part of this platform is to set and forget. Moreover, it provides daily and weekly options.

Demand: The tool allows you to do on demand scans whenever you want.

URL level analytics: The analytics provides you the option to look graphs of your Google PageSpeed Insights history.

Slack Alerts: You can set to receive alerts whenever important URLs in the website is slow.

Dashboard: Most optimized dashboard is provided by Google to save time to assemble and get a profound view at any time.

Comparison with the competitor: It is very easy to monitor how the page is performing compared to your rivals.

Find Here – Google API Key

Thoughts on this:

After spending countless days, weeks, and months in building a new website, we all want it to be perfect. And for that every image, element, and icon needs to be top-notch. However, those little glittery things could leave your website that is slower than the best practices set by Google. That’s where this tool is plays a big role. This tool is all yours. The PageSpeed tool is among the absolute favored offerings by Google. This is among one of the best tools to help you to collect the performance data a little more efficiently. Having an ability to handle different data queries and recover information, the tool can provide the data of your own website or the rivals’ site in an automatic fashion. This is the reason that the tool has become a major asset in technical SEO toolbelt. This is a proven tool that will help you in increasing the traffic website. Google’s PageSpeed Insights give your website the boost that it needs to succeed. Overall, we can say is, happy speed testing to you!

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