Keyword Research Tools: Choose the Keywords to Generate Organic Traffic

by Manisha Rao

In the previous article, we have talked about researching for the keyword to generate more traffic. There we talked about the how you should do it. Here we will talk about the where to find the effective keywords.

Keyword research, believe it or not, is at the core of pay-per-click marketing and SEO practices. It is a bread and butter of any search campaign. Not choosing the right keywords may not gain you the potential success. We understand that there might be a lot on your mind about the keyword searching tools because you are going to spend enough time on keyword researching to guide your content strategy. You have to build the strategy around keywords if you wish to rank high. And, if you are in the process of rolling out a new website or even an old player, this article on keyword tools surely going to help you.

Here in this article, we are going to discuss about free keyword research tools, so that you’ll be able to:

  • Choose the best keywords
  • Boost your search engine ranking
  • Learn about your competition
  • Know which keywords have the highest search volume
  • Create a content calendar

Because optimizing the content with right keywords, determines the success of your website, here are some of the tools to help you.

Google’s Keyword Planner

Google’s Keyword Planner is familiar with many. It is go-to choice for the people who don’t want to invest in paid keyword research tools. Also, this tool is an extremely popular choice, for advertisers who run campaigns on the platform. With this tool, you can uncover keywords for pay-per-click and campaigns. This keyword research tool from Google has one of the biggest keyword databases. The keyword suggestion that this tool provides is accompanied by a number of useful parameters. These parameters could be competition, average monthly searches, and top of page bid.

Google Keyword Planner Tool

Some of the pros of this tool are:

  • Convenient filtering
  • Access to historical data
  • You are able to save keywords
  • Smooth user experience
  • Google’s own tool
  • One of the largest keyword databases


  • A vague range of monthly search volumes
  • Limited keyword suggestions


SEMrush is not a typical keyword research tool. Instead of creating a list of keywords, this tool suggests 5-10 very specific keywords, which your competitors may already be using. SEMRUSH offers more than just researching keywords. It doesn’t work like other tools, where you need to add seed keywords to start your research. This tool perfectly works by adding your URL or your competitor’s URL. SEMrush will show you all of the keywords, which are ranking for that site.

SEMrush tool

SEMrush is a paid SEO tool that allows you to various tasks. With this tool, you can get in-depth details on:

  • Traffic stats
  • Search engine reports
  • Adsense CPC


  • Allows to monitor rankings for a bunch of keywords
  • Available with traffic estimates, CPC data and competitive data
  • You can check which keywords are ranking well for competitor
  • Gives keyword recommendations


  • Complex learning curve
  • Paid tool


KWFinder is among the best research tool with a great interface for long tail keywords. It is perfect to get the details for trends, CPC, search volume, and level of difficulty in results. The tool operates as a keyword finder, but once you click on an individual keyword it shows its difficulty level and the current Google search results. With this tool, you can analyze keywords and see what domains are targeting which keywords. Not only this, the tool is perfect to show you the social shares, page’s backlinks and traffic.


Some of the features of this tools are mentioned below:

  • Search volume and keyword metrics
  • Find invisible long tail keywords
  • The most accurate keyword difficulty
  • Source of Google Suggest keyword
  • SERP analysis and SEO metrics
  • Find competitor’s keywords
  • Import keywords in more quantity
  • Separate non-profitable keywords
  • Local keyword search
  • Manage keywords with lists

WordStream’s Free Keyword Tool 

In WordStream’s Free Keyword Tool, you just have to enter a keyword and then choose your industry or country, if required. The tool will provide you with a list of related keyword suggestions and their Google search volume. Apart from that, you can also enter a website URL to get contextual keyword ideas.

WordStream’s Free Keyword Tool

Unique features of this tool:

  • Highlights best keyword opportunities
  • Enables downloading keywords in a CSV file
  • Competitive, industry-specific information and keyword analysis
  • Designed to arm paid search marketers
  • Complete keyword information to inform PPC campaigns


Make informed decision with Ubersuggest tool. This tool is perfect to provide you with all the keywords and data. One more reason to use this tool is that it provides the keywords that are not available through the Google Keyword Planner. This tool is also very easy to use as you just have to type in the keyword and click suggest. The action will generate a list of keywords which is big enough to keep you busy for quite some time. Ubersuggest provides organized approach and gives you the chance of reviewing every keyword, without missing anything. Also, in this tool, there is an option to search Images, Shopping, YouTube and News.

Ubersuggest tool


Keyword research is an essential part of the SEO process and there is hardly any SEO task which is more important than keyword research. Keyword research doesn’t have to be complicated or expensive. No matter, what goals you have set or what business you run, picking up the right SEO keywords can give the direction to your SEO campaign. So it is better to pack your SEO toolset with some of the keyword searching tools mentioned above. More importantly, it is not mandatory to use only one tool, you can search on different tools to get long-tail keywords, semantic keywords, and competitor keywords.

So, which tools have you been using? Which worked for you the best?

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