Do you advertise in YouTube? Are you perfectly aware of how to run an ad on YouTube? Do you know that YouTube is the largest online platform for your business advertisements? Every minute, one hundred hours of video is uploaded in YouTube. It is huge online video viewing platform and more and more number of viewers is visiting YouTube every moment.
Are you advertising on YouTube for the first time? Is your ad going to Pop Up before the start of the video? If yes, this article is for you.
Return on Investment is a very important factor in YouTube ads. You will have tons of information on how to get best Return on Investment from your YouTube advertisements. This article helps you to start building your presence in YouTube.
You need to create your Google Adwords Account first
Google Adwords account is your first step towards YouTube advertisings. You need to go to adwordsgoogle.com/video, to create a video ad campaign of yours, if you already have an account in Google Adwords. You will get all necessary information there.
Then you have to link Google Adwords and YouTube
You have to be definite in linking your Google Adwords account with your YouTube account. You can go to the navigation menu by clicking “Linked YouTube accounts”, to complete this step.
You now need to choose the general setting for your advertisement
You have to decide for your daily budget you plan to spend on your advertisements on YouTube. You may initially start with a small budget and you may gradually raise the bar. This depends on your Return on Investment from your YouTube advertisements.
Slowly you will be familiar with your account and also will know what your good business objectives are. You need not pay any amount to Google until the viewers watch your ad fully, all the way through. The advanced advertisers can be allotted for bidding for advanced customization on their advertisements.
You must decide for the locations, where you want your advertisements to show up
You have to carefully decide for the geographic locations, where you want your YouTube ads to show up. Decisions regarding locations depend on the merits of the advertisements and its targeted audiences. An advertisement made for Indian audience is no good if displayed in the United States.
You need to carefully choose your countries, regions, zones, cities, PIN codes, IP addresses and such details, for the display of your YouTube advertisements. You have to be specific about it. You need to be very specific to focus on your target audience. But you can choose a broader location, if you are planning brand awareness program through your YouTube ad.
You need to select and upload your videos next
You first carefully select the videos you want to showcase in your YouTube advertisement. You can then upload this video, after selection, to your account, from YouTube. You need to follow the special directives on the process of formatting your video, for best results on search engines, before you upload them on to your account.
You have to carefully opt for the advanced setting processes
This is the section of setting that gives you options of specific details for your ads display. In this section of Advanced Setting, you can specifically choose as to on which days and at what time of the day you want to showcase your advertisements on YouTube. It depends on the online availability of your targeted audience. It also depends on your prospects be compelled by your products. You can also decide the start and end date of the display of your YouTube advertisement.
It is best for you to shut off your ads from 12 night to 6 AM in a given location. It is also best for you to choose the lunch hours and play hours of your prospects, for your ads display. It is the prime time that can give you the best Return on Investment. The viewers visit YouTube during their leisure hours most, so do not forget to encash that time.
You need to very carefully target the specific devices for your YouTube ads to show
You need to choose carefully the devices you want your YouTube ads to show. More than 50% of your viewers and prospects view your advertisements on their mobile devices. Some prefer laptops, desktops, and tablets etc as their viewing devices. You have to be precise about your selection of devices; you presume your prospects use most, while viewing your advertisements on YouTube.
You have to be specifically selective about your advertisements
You have to selective about the details of your prospects. You must identify the gender and age groups of your prospects, from your targeted audiences. Similarly, you have to selective about your topics of your advertisements. You must match your subjects of the topics with the gender and age groups of your prospects. This will allow you to have maximum views of your advertisements on YouTube and also ultimate conversion to sales.
Your correct identification and matching of your prospects and topics will yield best results for you. You may choose specific categories, words, interests, phrases and websites for your advertisements to show up for. This will enable you to target your audience more accurately.
Choose your Keywords carefully, for best results
You need to choose the keywords correctly, that your potential customers will be specifically using while making their searches on YouTube. You may take the help of Google Keyword planner, for doing this work. You will be getting relevant terms and can be as specific as possible in using keywords.
These terms are provided by the Google search Engine. They are not from YouTube. You can also filter all of the negative keywords used in your ads that can inversely affect your advertisement by making wrong people viewing your ad.
Always remember, the longer is the keyword, the more specific it is. It will be more successful to capture business for you, by reaching to the right viewers.
Are you planning to give your business ads on YouTube? Are you already doing it? What are the other measures you adopt? Share your comments with us.