Author

Pinaki Munshi

Faculty in Management &Technical College. MA (English) MSc(Life Science) MBA(Business Communications & Marketing).

Amazon Offers

Well Groomed Essentials for Every Man

by Pinaki Munshi 21st November 2019

written by Pinaki Munshi

Grooming makes you the man you want to be

We sincerely hope that you really like the products recommended by us here. For your information, BuzRush may collect a share of sales or any other revenue generated from the links on this page. The prices mentioned here are accurate and items are in stock at the time of publication.

Axe Men’s Grooming Kit

This kit comes with a free travel pouch for you. This pouch contains a 122 ml Body Perfume (Mysterious) for you, with one 150 ml pack Dark Temptation Deodorant, one 78 gm Signature Denim Shaving Cream, and One 50 ml pack of Denim After Shave Lotion.

(Image: © Axe / Amazon)

This kit costs you Rs 433, to you, to keep you ready on the go.

Bryan and Candy New York Ultimate Luxury Set

(Image: © Bryan & Candy / Amazon)

It is a pocket friendly Diwali Treat for you. This set offers a 100 ml pack of Hair and Body Wash, 100 ml pack of Shower Gel, 50 ml pack of Face Wash, and 50 ml pack of After Shave Balm, to you.

This set will cost you Rs 945 only, to give you a bang on freshness.

Phillips Beard Trimmer

(Image: © Philips / Amazon)

It is a cordless and rechargeable, easy to use beard trimmer and is perfect for you in your residence and while you travel. This trimmer costs you Rs 1,099 only. You can have a 45 minutes long use after 10 hours of charging. This trimmer has long lasting performance 2 plus 1 year warranty after registration, having skin friendly blades with rounded tips to prevent irritation.

The Man Company Strong Hold Pomade-Sportivo

(Image: © The Man Company / Amazon)

It moisturizes and softens your hair. It is water soluble and is free of Petroleum Jelly and comes in a pack of 100 gm. This pack costs you Rs 297 only. It gives your hair ultra shine and is best for club wear and Outdoors and Parties.

(Image: © The Man Company / Amazon)

The Man Company Charcoal Power Pack

(Image: © The Man Company / Amazon)

It is the perfect skin care set of products for you. It contains Natural Hand Made Charcoal Soap Bar, a100 gm pack of Charcoal Peel off Mask with Moringa and Gooseberry, a 100 ml pack of Charcoal Face wash with Ylang, Ylang and Argon, a 100 gm pack of Charcoal Face Scrub with Lemongrass and Eucalyptus.

This set costs you Rs 1038 only.

Phillips Shower proof Body Groomer

(Image: © Philips / Amazon)

It is to take care of all your manscaping needs. It includes 1 3AA batteries. This kit will cost you Rs 1199 only. This is for your entire body areas, including sensitive areas. There is no need to replace blades. This has a bi directional trimmer and a comb, to catch and cut hairs growing in any direction.

Bombay Shaving Company Beard Care Starter Kit

(Image: © Bombay Shaving Company / Amazon)

It is your best friend during your No Shave months. This set contains a 8 ml pack of Beard Growth Oil, a 20 ml pack of Beard Shampoo and Conditioner (Wood Scented), a 8 ml pack of Stubble Cedar Wood Oil, a 15 gm pack of wood scented Beard Butter, a 15 gm pack of Wood Scented Moustache Wax, and a 8 ml pack of Beard Serum.

This set will cost you Rs 699 only. It is also a perfect gift for your bearded friends.

Gillette MACH 3 Limited Edition Travel Pack

(Image: © Gillette / Amazon)

It is an ideal product for you when you are on the move. This pack contains a Gillette Mach 3 Razor with Gillette Mach 3 Razor blades, in a pack of two blades, and a pack of 70 gm Gillette Mach 3 Soothing Gel. The travel Pouch is absolutely free for you.

This pack costs you Rs 474 only.

Bombay Shaving Company Beard Growth Oil

(Image: © Bombay Shaving Company / Amazon)

It helps you to grow your beard fast, with hydrating your skin, reducing your pimples, and combats acne. It comes in a pack of 30 ml oil. This pack will cost you Rs 199 only. It is a rich fusion of five essential oils to solve beard growth issues and helps to grow hair in your beard smoothly. It keeps your beard nourished all the time.

Nivea Deep impact Set

(Image: © Nivea / Amazon)

This set adds freshness to your morning routine. This set contains a 50 ml pack of Roll on Deodorant, a 100 ml pack of Face and Beard Wash, a 250 ml pack of Shampoo, for Rs 448 only. It is a daily care value pack for you.

Cinthol Hair Cream Matte Finish or Natural shine

(Image: © Cinthol / Amazon)

You can now style your hair in different shades with these hair creams. Each pack is of 100 gm and gives you protection from UV rays. Both the packs will cost you Rs 95 each. It is medium hold, non sticky and non shiny cream, with great fragrance.

Park Avenue Grooming Gift Collection

(Image: © Park Avenu / Amazon)

It is a great starter pack for you. This set contains a Good Morning Soap. A 200 ml pack Beer Shampoo, a pack of 150 ml Park Avenue Deo, a 50 ml pack of Eau De Perfume, and a 70 gm pack of Shaving Foam Gel, for Rs 735 only.

Ustraa Beard Comb Set

(Image: © Ustraa / Amazon)

It is a set to keep your beard well groomed. It is 100% Organic made product. This set costs you Rs 679 only. It removes dust and dirt from your beard and also prevents dandruff. An easy to carry product for you.

Adidas Dynamic Pulse and Ice Dive Deodorant Body spray Combo

(Image: © Adidas / Amazon)

It is asset of two products and is great for everyday use. Each pack is of 150 ml. this set costs Rs 340 only. It has dynamic, cool, vibrant and woody fragrance.

Davidoff Cool Water

(Image: © Davidoff / Amazon)

It comes in a pack of 125 ml bottle and is available in various fragrances. Eau De Toilette Blue. It smells great after use. It costs you Rs 3660 only.

The Man Company Non Gas Body Perfume for Men

(Image: © The Man Company / Amazon)

This product costs you Rs 296 only. It is a no gas body perfume that gives a long lasting freshness. It is perfect for everyday use and can be used up to 1000 sprays.

Amazon Offers

Your Adulting Way Made Easier by 15 Unique Gadgets

by Pinaki Munshi 10th November 2019

written by Pinaki Munshi

We sincerely hope that you like all the products recommended by us. Just for your information, BuzRush may be collecting a share of sales and associated compensations, from the links on this page. The prices mentioned by us are accurate and the items are in stock, at the time of this publication.

Temperature Controlling Ceramic Mug

Are you tired of reheating your cup of coffee you forget to drink because of your busy schedule? The solution is here. Your this Temperature Controlling Ceramic Cup takes care of your coffee for you. You need to connect this cup with phone and your coffee will remain hot at the temperature you want and for as long as you want.

(Image: © Ember / Amazon)

This cup is operated by your Android 4.4 plus and iOS 8.0 plus operating systems. You can choose your personalized LED color. You can also choose between Celsius and Fahrenheit. This cup will cost you Rs 12,819 only.

LED Night Bedroom Lamp with Dual Sockets for USB Phone charging

If you are in need of multiple sockets and do not have one, this is the perfect gadget for you. This lamp can charge two devices simultaneously and gives a warm and soft white light.

(Image: © HOME CUBE / Amazon)

This is a perfect lamp gadget for your bedroom, bathroom, hallways, kitchen and living room. You can use this lamp in your dark stairways, balcony warehouses or even in outdoors also. You can charge your two devices at the same time, your mobile phone, iphone, tablet, mp3 and so many other devices.

This lamp comes with three light modes, on/off/auto. If you put this light on auto mode, its sensors will switch on the light automatically at the time of darkness setting in. This lamp costs you Rs 525 only.

Robotic Vacuum Cleaner with Robotic Smart App Control

No more tiresome apartment sweeping for you. You can quit worrying about reaching to the hard to reach corners or other places of your apartment. This robotic vacuum cleaner will do the cleaning for you, without your moving a finger.

(Image: © Ecovacs / Amazon)

This cleaner has great suction power and can pick up stubborn dirt easily in its Max mode, to give your apartment an intense, deep cleaning. This cleaner never collides with objects in your apartment, because of its sensors.

This Robotic Cleaner has three modes, Auto for general cleaning, Edge for cleaning the edges and Spot for intense cleaning on a spot. You can control the cleaner with your app or dialoguing with Alexa and Google Home Devices. This Robotic Cleaner is yours for Rs 14,900 only.

50 Kg Portable Electronic Digital Hanging Weighing Scale

You can now be sure of the weight of your luggage. You can also use it to weigh your scrap materials to be sold or your kitchen items.

(Image: © WeiHeng / Amazon)

It is a useful tool for your home and workplace. You can carry it in your travels and outdoor excursions. It has a steel hook with automatic reading hold large LCD display with backup light. This gadget will cost you Rs 301 only.

Portable Facial and Garment Fabric Steamer Iron, for clothes and face

All your tasks requiring steam is taken care by this gadget. You can iron your garments to an unwrinkled and fine finish and you can also take steam on your face at your leisure time with this powerful portable steamer.

(Image: © Shree krishna / Amazon)

It is an easy to use gadget that heats up fast. Every type of fabric can be ironed with this safe and gentle steamer iron. It is compact and is ideal for both travel and indoors, may be at your home or in your office.

It has one easy to fill water tank with a convenient easy to view water level window. You can have this steamer iron just for Rs 749 only.

Portable Rewritable LCD E Writing Pad, Digital Notepad for your drawings and handwritten notes

This rewritable E writing pad comes with a stylus. You can do any of your writing work for umpteen times on this E notepad. Its size is 12 inches and is pressure sensitive writing pad.

(Image: © HOPZ / Amazon)

You can erase anything written on this pad with just a touch of a button. It is made of durable plastic materials and is absolutely safe for use in schools, colleges, at home or in office. This notepad does not give any flickering lights to harm your eyes.

This E Notepad is yours for Rs 988 only.

Fruit Infuser pitcher Cold Brew Coffee maker

It is a large 1300 ml infusion pitcher, which is made of food safe, BPA free plastic. This is a light and durable jug. You can make richer, smoother, less acidic cold coffee with this Coffee maker.

(Image: © InstaCuppa / Amazon)

This has a multipurpose design, having a jug fitted with a mesh infuser for fast and easy infusion of fruits and vegetables etc. This structure is easy to clean since it has a removable cap. You can dissemble the entire brewer and clean it thoroughly in less than a minute. This jug is also dishwasher safe with one year warranty.

You can have it for Rs 999 only.

Touch screen Enabler for your Laptops

You can turn your system into a touch screen device by simply plugging it in this adapter. You have to attach the AirBar with the included magnets to the bottom of your screen and plug in the USB cord.

(Image: © Neonode AirBar / Amazon)

It is highly compatible with any 15.6 inches non touch Laptop device that runs on Windows 10 operating system. You can touch your screen with any object, your finger, a paintbrush, a glove, and stylus or with any other similar objects, to make it work.

This gadget will cost you Rs 10,194 only.

Sleeping Eye Mask with Inbuilt Bluetooth Sleep Headphones for side sleepers

Bluetooth Stereo Sound with Speakers that do not jab into your ears, giving true HD HIFI sound with latest Bluetooth technology. It has a play time for more than 9 hours and is washable. This gadget has built in high performance battery that charges in about One hour.

(Image: © MMUSS / Amazon)

Ideal gadget for your sleep at home or during travel. It shuts off light after 3 minutes automatically, after you place the Bluetooth headphones. The size of speakers is adjustable and it has upgraded control buttons. This gadget costs you Rs 5,347.10 only.

Key Finder/Phone Finder

Are you tired of losing your keys or your mobile phone device and then spend hours looking for them? It has a small Bluetooth tracker and loops easily on keychain or attaches with anything you keep on losing and want to find it fast.

(Image: © Tile Mate / Amazon)

You can use your smart phone to make this gadget ring. You can double press the button on this Phone finder and it will make your phone ring.

It is an easy to use free app that remembers where you saw your finder last time. You know where to look for it, in case you cannot find it.

This is a gadget that will cost you Rs 3051 only.

Automatic Hand free wall mounted Toothpaste Dispenser

A friendly gadget for you that saves your time and keeps your bathroom from getting messy. It is a toothpaste dispenser squeezer with a multifunctional five hole detachable toothbrush holder. It comes in standard or in multicolor.

(Image: © SHOPPOSTREET / Amazon)

It uses a vertical space in your bathroom. It is an easy to install gadget that can be mounted on the wall or on the mirror. It is a squeezer pump that works on vacuum technology and delivers adequate amount of toothpaste on the toothbrush, without any waste.

This dispenser is yours for Rs 319 only.

White Wake up Light from Phillips

If you are really fed up of your alarm clock going off in a shrill ring or your mobile phone is ringing constantly to wake you up at an odd hour and you would like to smash them both on the wall, it is the gadget for you.

(Image: © Philips / Amazon)

It gives you a quiet white light at the time you want to get up and it wakes you up peacefully with its gentle white light. This light will cost you Rs 7519.00 only.

Bluetooth Stereo Audio Receiver with adapter connector and Mike for wireless Music and Hand free call

This gadget is loaded with advanced CSR Qualcomm Bluetooth and a highly sensitive mike for high quality music and hand free calls. It makes your car stereo, headset, speakers or your home theatre Bluetooth enabled and wireless. You just have to plug in the adapter and pair it with your phone. It has advanced sensor for pairing and reconnection and has 12 hours long playtime. It works also while charging.

(Image: © Musesonic / Amazon)

This is for you for just Rs 876 only.

Outdoor Binocular for long distance viewing with black pouch

A Clear vision long distance viewing binoculars for you, in your outdoor trips. A nice black leather pouch to carry it, for you. It is built with standard tripod screw. It has a large smooth central focus wheel that gives adjustable inter papillary distance to make the binocular easy to focus on the target and bring the subject so close that you can see the finest details.

(Image: © Kurtzy / Amazon)

This binocular with black leather pouch is for you for Rs 1,349 only.

DFS Five in Multipurpose Antenna pen

It has torch, laser, pointer magnet and a pen, all clubbed in one. A 5 in 1 function pen comes with free cells in the pack. This pen has a three months warranty. Unique utility item for you to use at home or in your office conferences or teaching in classes

(Image: © DFS / Amazon)

This 5 in 1 pen is for you for just Rs 189.00 only.

Content Marketing

How Can Market Automation Give You Best Results?

by Pinaki Munshi 20th October 2019

written by Pinaki Munshi

Today we all live in a digital world. Marketing Automation is the tool that paves your way to success, in a fast track process. This is a concept that is beyond tools, optimizations, keywords and all other such paraphernalia. Marketing Automation provides you with endless possibilities to get best results in business.

Market Automation

What is exactly meant by Marketing Automation?

Marketing Automation is the practical use of software and other platforms to automate the repetitive tasks in business.

Marketing Automation helps you to streamline, simplify and measure approximately all tasks and workflows, related to your marketing activities. Marketing Automation is targeted to increase your marketing operational efficiency, to help you grow your business revenue.

Marketing Automation automates the process of delivery of your marketing contents to your customers, in a precise manner. But this process of delivering marketing contents to your customers needs to be analyzed for their business outcome. Marketing activities are aimed at the service of Revenue Delivery.

How does the customer view the technology?

You have to be conscious about what your customers think of the technology of marketing automation. You must know how you can best engage your customers, so that they turn into your advocates. Similar to how the marketing and sales should be interlinked, service to customers should also be in step of these two. All these strategies are equally important and complementary to each other, when you sell your product or your service to your customers.

Marketing is no longer a demand generating or lead routing process. It is now doing more than managerial and administrative tasks. Nurturing relationship with a customer has become most important now, because that can transform all aspects of your business, starting from service to sales, to marketing.

The point where humans meets machines, in marketing automation

Planning and development of marketing campaigns are totally human efforts. You are selling your products or services to your human customers, through your marketing efforts. You have to keep in mind the terms of business preferred by your customers first, to be able to reach to them successfully.

The solutions offered by marketing automation do not necessarily have your brand’s unique selling points, brand’s message or your product vision, in the beginning. It is a human thing deciding what message you want to give to your customers and where you would like to deliver it. How your customers are going to be engaged with you is also a human thing. You have to yourself understand the individual personalities and realize truly all the factors that can motivate them. If you analyze the metrics of your customers reach, just the large number of contacts does not mean that you are reaching the right customers, at the time and places they prefer best for getting engaged with you.

Marketing Automation will provide you data, tools, and resources that will help you to make informed decisions regarding making your marketing strategies and designing its related campaigns. But it is necessarily a human effort to execute these marketing plans and learning the factors that motivate people to engage with your platform. You have to understand how to tailor and differentiate the brand experiences for your customers. You need to own your contacts to convert them to be your customers.

A very great example of this is Amazon for Business. How smart the company is to recommend to you what you need for your personal life. It is a very human message and concise with your business needs too.

By delivering content value to those customers, who are already well informed

The current consumers and buyers do a lot of market search and research, before they make their purchases. They themselves make their buying decisions, based on their own market findings, before they meet with any sales person. There is an abundant bunch of information available to the buyer that they get from different social networks, from product reviews, from word of mouth publicity, before the buyer eventually meets with your sales team.

Most of the customers are of the opinion that modern technology keeps them well informed about product choices, than ever before. You have to think ahead of it and change your marketing tactics accordingly. You need to open up more opportunities for your buyers to engage with your brands, before they make their buying decisions.

Customers have now become self educated. You need to move beyond on boarding and teaching customers about the product only. You have to offer them with contents and other resources, which will teach them the strategies and skills they need for making their buying decisions in a brand agnostic way also.

An example of this is the initiatives of Salesforce’s educational contents. The company is thriving Trailblazers community that sits on the Trailhead learning platform. The community members use this platform to evangelize Salesforce’s products and they also organize local meetings to provide helpful user’s tips. They share honest feedbacks to others, to make the others benefit from their in depth knowledge and firsthand experience with the brand.

By planning for Successful Technical implementation of Marketing Automation

The following steps are suggested to be followed for successful implementation of Marketing Automation:-

You need to align your sales and marketing teams from day One. You must also be internally synchronized, if you want to offer your customers a seamless customer experience.
You have to ensure data cleanliness and hygiene. You have more options from having your data cleaned and updated, current and in your Customer Relation Management system. It effectively streamlines productivity, to have all your data in the same place, motivating your entire team to be focused on accomplishing the same objective.
You have to adopt a policy of account based marketing. It helps the sellers to prioritize account based selling tactics. It helps to improve the customer’s experience.
You need to make your business Customer Relation Management centric. It needs to be in place to successfully implement Activity Based Management. Customer first thinking needs to be prioritized by sales and marketing and work with an open data model, where data does not remain locked in a website. You have to have process and strategy to operate effectively.

By finding the real meanings inside the metrics

Proliferation of data can not necessarily guarantee the insight needed for you, to drive your business ahead. You may not that trained as a data scientist. The analysis paralysis issue can be tackled by harnessing artificial intelligence to inform the most effective marketing decisions.

Artificial Intelligence helps you to scale access to predictive analytics and recommendations, which will help you to deliver the maximum business value. It can also answer questions you may not be knowing, you ought to be asking.

Artificial Intelligence and analytics, when used in a meaningful way, by your sales team on the same platform can augment their work and will help them deliver more tailored informed and experienced needed, to close deals positively. Your objective is ultimately to make sure that the Artificial Intelligence and analytics is leading your business towards actionable insights, while analyzing data.

You need to start with an end goal in mind to develop a strategic and focused approach first, before you start digging into slicing data to uncover insights. Be clear about what the question is that your business would like to answer, which would steer you towards the most impactful performance data insights. Artificial Intelligence can help you capitalize on data. But having a thoughtful strategy of how your business would be using Artificial Intelligence would be driving more actionable insights for you.

Do you now think marketing automation is for you? Do you need to have additional information on this topic? Do you like to share your view on this subject? Share with us.

Amazon Offers

18 Affordable Jewellery Sets for You this Wedding Season, to Make You Stand Apart From Everyone Else

by Pinaki Munshi 15th October 2019

written by Pinaki Munshi

We really hope that you like the products we recommend to you. BuzRush may have a share of sales and other compensation revenues from the links on this page. We provide you with accurate prices of our recommended products and recommend you the products which are in stock at the time of this publication.

1. Elegant White, Kundan Design Traditional Necklace Jewellery set, for women

(Image: © Shining Diva / Amazon)

It is latest and traditional, stylish necklace jewellery set for women that are made from high quality handpicked Kundan stones. It is Gold plated and is a perfect wedding party wear that will make people jealously stare at you. It costs you only Rs 699.

2. Traditional Kuiri Shape Gold plated Choker Style Necklace set, for women

(Image: © Asmitta / Amazon)

This is an elegant, high quality, gold plated necklace set for women that is made of Zinc. The set contains one necklace and one pair of Earrings. It is an item for wedding parties and can be gifted to females on Valentine day or in birthdays. It will also prove to be great Anniversary gift. It will cost you only Rs 399.

3. Handmade Rajasthani Peacock Feather Necklace set

(Image: © Sitashi Fashion / Amazon)

It is fashion jewellery set for women and is both a party wear and a regular wear that can be put on during office hours also. It is made of multicolor stones and beads. It is free of Nickel and is skin friendly piece of antique design jewelry set. The set contains one necklace and a pair of earrings, costing you just Rs 389.

4. Stunning Choker Bridal Gold Plated Kundan Necklace set for females

(Image: © Manath / Amazon)

This set is for both women and girls. This set contains one necklace, a pair of earrings and a mangtika. This exclusive, elegant gold plated set will cost you just Rs 313.

5. Sparkling Traditional Kundan and Pearl Necklace set for women

(Image: © I Jewels / Amazon)

It is an extremely lightweight beautiful jewellery set and has a gold finish, giving the set a long lasting shine. It is a party wear and a very attractive gift item, a necklace and a pair of earrings. This set should be kept safe from moisture and costs you Rs 334 only.

6. Gold plated Pearl Necklace Set with Earrings, for women

(Image: © YouBella / Amazon)

This is a Gold plated simulated pearl necklace set studded with crystals and cubic Zirconia diamonds. It is for both ethnic and modern attires, coming in color that compliments all outfits, in any occasion. It is party and festive wear also. This set is free of Nickel and Lead and is skin friendly, costing you only Rs 545.

7. Traditional Kundan and Beads Choker Necklace Set for women

(Image: © Karatcart / Amazon)

This set is made from high quality Kundan material. It is skin friendly and is made of high quality international standards, not to cause any problem on the skin. This set will cost you Rs 323 only.

8. Shining Diva Green Kundan Traditional Necklace Set, with Mangtika and pair of earrings

(Image: © Shining Diva / Amazon)

This is a gold plated base material made set, made from high quality Kundan stones. The entire set is elegantly stunning and beautiful traditional party wear, costing you just Rs 699.

9. Indian Kundan Polki look Triple line Faux Pearls Alloy material jewellery necklace set in Antique Gold Tone

(Image: © Touchstone / Amazon)

A wedding or other party wear for women, can be put on in special party also. It is a beautiful and memorable gift for all occasions. This is a 22 inches long triple line necklace with a pair of gold plated matching earrings. This set will cost you Rs 496 only.

10. Latest Choker Design Pearl Kundan Traditional Party Necklace Jewellery set for women

(Image: © Shining Diva Fashion / Amazon)

This traditional jewellery set for women is having latest choker design. The set is Gold plated having a necklace, a mangtika and a pair of earrings. It is a wedding party wear, costing you Rs 899 only.

11. Latest design 18k Gold plated traditional Choker Necklace Jewellery set for women

Shining Diva Fashion Latest Designs 18k Gold Plated

(Image: © Shining Diva Fashion / Amazon)

This is latest stylish jewellery set for women that is made from high quality handpicked Pearl stones and is Gold plated jewellery set. It is a perfect wedding party wear, costing you Rs 399 only.

12. Gold plated Jewellery set for women (Silver)

(Image: © V. K. Jewels / Amazon)

It is a silver color jewellery set for women, made of Gold plated material. It is made of an alloy and is a beautiful party wears, costing just Rs 552 only.

13. Zaveri Pearl Golden Necklace Set for women

(Image: © Zaveri Pearls / Amazon)

A Contemporary look jewellery set, giving a stunning look, in Gold and silver colors, studded with American stones. This set is made of brass material and is plated with 24k Gold. This set will cost you only Rs 537.

14. Latest Traditional Jewellery Gold Plated Golden Set for women

(Image: © YouBella / Amazon)

These sets are in Golden color and are made of gold plated material. Beautiful looking traditional party wears for women, costing Rs 545 only.

15. Imitation Fashion Jewellery AD Zircon Necklace Set for women and girls

(Image: © Sitashi Imitation / Amazon)

This set is made of alloy material and is in White color. It is studded with American Diamond Stones, an ideal festival or party wear for girls and women. It is free of Nickel and Lead and is skin friendly wear. This is a replaceable product and costs only Rs 799.

16. Traditional shining Choker Pearl Necklace set with earrings for women

Shining Diva Traditional Jewellery Choker Pearl Necklace Set

(Image: © Shining Diva / Amazon)

It is a gold plated traditional necklace set for women and is made of high quality crystal stones. This set is made of gold plated base material, having a necklace, a mangtika and a pair of matching earrings. This set will cost you Rs 999 only.

17. Green Crystals Necklace set with earrings for women

(Image: © Shubham / Amazon)

This set is traditional ethnic jewellery set for women, made of green crystals. It is a fancy party wear necklace set with a pair of earrings for women and girls. This set will cost you Rs 899 only.

18. Indian fashion jewellery Kundan Style look traditional gold plated Pearl choker necklace set with earrings for girls and women

(Image: © Indian Fashion Jewellery / Amazon)

This is a traditional jewellery set that has a necklace and a pair of earrings. This is a gold plated set, fitted with Pearls. This set costs you Rs 380 only.

Content Marketing

Best Reasons as to Why Content Marketing is Important for your Business

by Pinaki Munshi 15th October 2019

written by Pinaki Munshi

You may be asking a relevant question to yourself, why at all you need to content marketing?

If you look back to history, you will find that traditional advertising always yielded short term results in businesses. Advertising is targeted to get the attention of your customers and this customer’s attention is shifting gradually with the passing time.

What is Content Marketing?

Content marketing is the process in which, you solve the same problems your products or your services solve through the media you create and promote regularly.

You try to drive qualified leads with your content marketing efforts. Your content marketing efforts and the drive of qualified leads must align, so that both should be able to help your customers to solve their problems.

The main reasons of marketing contents are

Your content is the potential tool that helps you to connect with your every customer. It also helps you to win the trust of your customers. Ultimately, it helps you to build and maintain a long lasting business relation with them.
You can explain the Unique Selling Points of your product or service, to your customers through your content marketing. Your customers are able to understand the benefits of your product better, with your contents. This helps to eventually increase your sales in the market.
You can stand apart from your competitors through your contents. You can explain better how your product or service is superior to your competitor’s product or service.
You can build your brand’s authority in your niche with good content. Your brand also can build a strong reputation and be recognized in the market.
Your content marketing strategy has to be effective to be able deliver good results in the market, in term of sales.

Organic Search is the only channel that satisfies your every reason you have for having a perfect distribution and promotion of your contents. This is over and above of your online technical operational expertise, your use of print media for publishing your contents, traditional methods of advertising, such as billboards etc, and use of social media platforms, for marketing your contents.

Super Key Performance Indicator of Content Marketing is Organic Search Traffic

You share your information for solving the problems of people, to answer their questions, or satisfy their curiosity. That is why people discover your contents in response to their searches.

You can determine your exact Return on Investment for your content marketing, but it is often non accessible data. Organic Search and Search Engine Optimization can help you define your Key Performance Indicator to measure your success in business and help you to isolate metrics for each of these Key Performance Indicators.

You can do this by deciding your organizational target for your content marketing.

Organizational Goals for content Marketing

These targets have undergone a change since the year 2012. But, every business organization has different priorities and effectiveness of each objective.

Organic Search is the strongest source of website traffic

You naturally create your best contents to be put on your website first. You have to know which channel, platform or source can bring maximum traffic to your website. You can go to Google analytics

Go to Acquisition>All Traffic>Channels and Look. You will get your site’s traffic by channel.

google analytics Acquistion

You will find that organic Search is nearly 75% of the traffic to your website. And you get this your traffic for absolutely free of any cost, whatsoever.

You can ask yourself

How can you improve SEO to get more traffic from Google?
What sections of your website the visitors are visiting? What are the contents that appeal to these visitors?

Organic Search helps in building brand awareness among people

The people search queries can be mainly divided into three categories

Informational
Navigational
Transactional

Google Search organic result

Researchers say that traffic on unbranded items is about ten times greater than on the branded items. But the companies pay for search on these brand items and their websites focus on ranking.

When you create your content to target each type of keyword, you literally guide your customers by holding their hands at every stage of the buyer’s journey, till they make their final decision. You are able to reach to and engage and finally convert your those customers, whom you would have never met.

You build brand awareness for your products, brand recall and ultimately trust for your products, all along the way.

You can ask yourself

Is your content appealing to your visitor, at different stages of the buyer’s journey?
How your brand is being highlighted in your content?

Organic Search traffic concretizes your thought leadership

Search Engines are the best vehicles to build thought leadership. The pages of your contents practically start popping up for searches, when you create your contents with a Hub and Spoke approach.

Your contents when are being associated by people with topics more and more, it starts creating awareness and trust for your brand. Content marketing work has led the definition to be the featured snippets on Google. Your contents get much more exposures through Google’s changing SERPs and usage of featured snippets, its answer boxes and the knowledge panels.

You can ask yourself

How can you create contents that answer your audience’s questions on a particular topic? How can you associate your brand with that topic?
How can you use the Google’s featured snippets to increase your visibility?

Vistas are opened for engagement by Organic Search traffic-

The utility or relevance of your content is fully up to you as no marketing channel can help you for increasing engagement with your contents, by their own efforts only. But, when Organic Traffic visitors arrive at your page, you can

Measure all types of engagement with each part of your content.
Take corrective measures to increase number of engagements and encourage the visitors to visit your other pages too.

A recent SERP feature is a box, highlighting other related searches, when your visitor goes back to Google after visiting your site.

You can ask yourself

How can you get visitors from Organic Search to bookmark your pages, to subscribe to your newsletter or to share then on social media?
Do you have a good CTA? Do you have a good internal linking strategy, which encourages the organic visitors to visit other pages on your website?

Organic search is the best reason to do content marketing. It helps you to reach to and engage your customers, whom you could have never reached without doing content marketing.

Organic Search traffic proves to be the best source of quality leads

The three kinds of search keywords, as discussed earlier, clarify the intent of the searcher. These are also the most valuable variables in lead generations that ultimately lead to sales, whatever the intent of your searcher may be. Every customer’s journey begins, progresses and ends with some intent.

You can go to your Organic traffic analytics and then match keywords with intents. If you do it correctly, you can get exact idea of how the visitor has come along the buyer’s journey.

You can qualify the organic search visitor as marketing qualified leads or sales qualified leads, based on the search queries and the nature of the queries. You can then target them with appropriate contents.

You cannot ignore what the sales people eventually want, though you can assess through the search effects, the quality of your leads. You must not disappoint the people. Organic traffic and a HubSpot study reveals that SEO beats social media, e mail marketing, PPC and all other marketing channels at increasing fresh leads.

You can ask yourself-

Does your keyword research help you to understand the intent of your visitors? That too at different stages of buyer’s journey?
What are the criterions you use to classify organic visitors as leads? How can you nurture and convert them?

Organic Search traffic helps in converting better results in sales

The HubSpot study highlighted two statistics

Using inbound marketing increased the leads to sales conversions in 42% companies.
Half of the companies increased their sales within six months time.

Increasing Organic traffic resulted into increase in sales. Content is a big part of an integrated and search focused, inbound marketing strategy. Organic Search proves to be the single digital channel, adding most to the bottom line.

Organic traffic

46% contribution of the increasing sales is made by a combination of SEO, blog posts, landing page copy and compelling CTA. Adding lead intelligence to it will emerge an unsurpassable sales machine. Using compelling conversion points with valuable contents in your blog post may also result into the same effect.

You can ask yourself

Are you integrating your SEO efforts with Conversion Rate Optimization, on your website?
Does every part of your content on your website, augment your process of sales?

Organic Search helps in improving your customer retention and loyalty

Google Search profiles every user’s search results, based on terms used by them and the URLs they click on. The returns of personalized results, deemed suitable by the algorithms, based on the user’s interests and preferences also matters in it.

The nature of previous searches made also matters in this subject. User’s location and the devices used by them also play a significant role in this. Search engines focuses on first impressions, brands, and match the real world customer’s journey and experiences with the digital. The artificial Intelligence mimics behavior of natural search.

People clicking on Google or Bing will see more of your URLs in their SERP, for search terms for related topics. Organic Search keeps sending your customers and brand advocates, back to your website. It is an opportunity for you to give them more of what they want, every time they come back.

what they want, every time they come back.

You may ask yourself

Do you have sufficient content, enabling your customers to fully use your products or services?
Do you create informative or authoritative contents, making people think of your brand, for everything related to your industry?

Organic Search, the most cost effective way of content distribution

You have once an approximate figure for your SEO expenses, you will be able to measure the Return on Investment and its reach, that it gives to your brand. It can also compare the ROI with other digital channels. You can then set up the goal to determine the ROI and the tracking of conversions of your current SEO and content campaigns.

You can now ask yourself

How much do you spend on SEO and content marketing every month?
How do you determine which channels deliver ROI for your content?

Your Content marketing flywheel is spun by Organic Search

You can always have the better chance to dominate the search results for branded terms related to your industry, if you have more number of contents in different forms.

You can create blog posts, landing pages, slide decks, social media profiles and updates, graphics, videos, and podcasts, which you will have all of them ranking for a given set of related keywords, with the 10 blue links giving way to search results populated by snippets, leading to content in a variety of formats.

You will have a competitive edge with Organic traffic and it can create a digital flywheel on Google. Optimized and best contents lead to better search visibility. More number of clicks will increase the authority of your website and this will give your contents better chances in ranking.

You can ask yourself

What is your strategy for redistributing and repurposing your best contents?
Where are you posting your contents? Consider the platforms, publications and media, other than your website.

Organic Content marketing is a permanent feature

SEO is continuously changing its face. But, the business benefits brought to your business by organic traffic never changes. It benefits your strategy of digital content marketing. Only you can optimize your content to take advantage of Google’s SERP features and improves your sales by improving your conversion rate.

Do you have any additional information to share with us? Contact us and share your experiences.

Tools

How to Use This Simple Hack to Rank High for Keywords?

by Pinaki Munshi 13th October 2019

written by Pinaki Munshi

You can use this advanced formula to rank for a considerably high number of Keywords, when you start doing your SEO on your website.

But over a certain time period, your traffic may start to be static. You may not be ranking for many more keywords, even when you are continuously creating new and good contents.

This simple hack may take you from your current number of keywords to a unimaginably high number of keywords, as you can see for yourself.

Now, we must discuss about this hack. It is very much effective and is updated in Ubersuggest.

How can you achieve this feat?

You have to understand this fact. Whenever anyone is searching for something on Google Search, he/she is trying to find a solution to a problem, she/he must be facing now.

You need to easily identify these problems, whose solutions people are searching for.

You have to look for typical 3 types of Keyword phrases

1. Questions:- People seeking for solutions generally type in questions. They look for answers to their problems. You need to offer them the answers to their questions, with your product or with your service. You will be seeing a boost in your rate of conversions.

2. Comparisons:- Someone searching for comparison keywords is having high buyer intent. These comparisons may be like,” MailChimp vs. Converkit”. This is true even when your company is not mentioned in the search phrase.

3. Prepositions:- Keywords containing Prepositions are more descriptive than normal keywords. You should know about common Prepositions, which are used for describing a location, place or time.

How to find these keywords?

You have to type keywords in Ubersuggest, the keyword you are tracking. For example, you can type the word “Marketing”. It will show a Keywords Idea Table. You can scroll down in that keyword ideas table and you will see tabs for questions, prepositions and comparisons.

You can click on the “View all keywords ideas”.

You will then be taken to the keywords ideas report that looks like the under mentioned

You can now click on the tab labeled “questions”. It will immediately adjust the keyword recommendations that will show you all the popular questions related to that main keyword, you have searched.

You will now be seeing certain suggestions, you may like to consider

Why is marketing important?
What marketing does?
How does marketing work?

You will be finding specific questions as you scroll down further:-

Why is a marketing plan important?
How marketing and sales work together?
How many marketing e mails should be sent by you?

Now you are able to see most of the questions people are typing in. You can easily rank for them. Most of them have a SEO difficulty score of 20 or so. It is out of 100. The higher the number is, the more competitive it is.

You can create your own contents around all these phrases and sell your products or service, to people.

Here is an example. If you have created an article on “Why is a marketing plan important?” you can also go into “How can you create a marketing plan?” You can then transit to your products or services from here, on creating a marketing plan. You can also mention as to how people can contact you, if they are in need of your help. They can contact you for your expertise for creating one marketing plan.

You have an opportunity to do something similar with questions such as, “How marketing and sales can work together?” You can create an article on that question in which you can break down “How to make each department work together?” Here

You can be an affiliate for software solutions. These solutions will help merge the two departments such as HubSpot or you can sell your own software, if you have one. You can also offer your own consulting services, which will help tying sales and marketing together.

You can also create contents around”How many e mails should you send?” You can have an affiliate link to popular e mail tools, which have high rate of deliverability. It should also offer automation of e mails. You can sell your own e mail product, if you have one.

Now you have so many extra keywords that will help you to rank for, by going after the question related keywords. Most of these keywords are competitive and all of them have an extremely high search intent.

Will be any better?

You can click on the Comparisons tab, when you consider search intent.

You will be able to see a list of ideas in the tab. It is same as was with the question tab. But you need to type in here a competitor’s brand name.

For example, if you are selling an e mail tool, you type in “Mailchimp”. You will see the comparison ideas Ubersuggest provides you.

You have an e mail company called ABC and this ABC is not mentioned in any of these Keyword comparison ideas. You have to create articles on all the popular comparison terms, such as “Mailchimp vs. Constant Contact” or “Mailchimp vs. Convertkit”. You can break down the differences within your articles and you can also compare them with your own brand ABC.

You have to honest at the time of writing these comparisons. Just show all the best solutions possible, using all the relevant data and facts. You can highlight how you are different from others. You can also prove as to how your solutions are better than the other’s, whom the readers are comparing.

It will make readers aware of your solution. It will make people purchase your product or service, even after their comparisons.

You can click on “Prepositions” tab to find even better ideas.

You now know how people are curious about integrations of WordPress and Shopify.

You can write articles related to Integrations. You can now push your own products and highlight how it is superiorly different from others. It will also give you ideas as to how you can modify your business.

How can you rank higher number of keywords?

You just type your domain’s name in Ubersuggest and head over to the top pages report.

You can see what you rank for in this tab, in questions, in prepositions and also in comparisons.

The top page report shows you keywords each of your pages already ranks for. All you have to do is to research each of these terms through Ubersuggest, to find popular questions, prepositions and comparisons.

If you focus on solving people’s problems, by creating contents around the question, preposition or the comparison, people are searching for in Google Search.

What do you think of this article? Share with us.

Amazon Offers

16 Minimalist Desk Accessories to Liven up Your Work Area

by Pinaki Munshi 13th October 2019

written by Pinaki Munshi

We expect that all these products, which are recommended by us, meet with your approval and quality expectations. We may have a share of monetary compensations and from sales, from all the links on this page. We provide you the accurate prices and all items displayed here are currently in stock.

A fresh looking work area makes you want to work more. The looks of your work space can fill you up with energy. Here are some of the desk accessories that you may want to add to your work area, to give it a more positive look.

1. TIED RIBBONS Book Newspaper File Organizer Magazine Holder Stand

This is for your table or office desk or for your home décor. You can organize your books, files and everything that remains stacked at the corner of your desk. It makes your desk look clean and organized.

This stand costs you Rs 499/– only. It is a triangle shaped black book stand that is made of high quality, easy to clean iron wire. This beautiful, decorative magazine stand has nine slots for your storing your books.

2. KLEO Water Absorbent Natural Rainbow Stone Table Coaster

These pack of coasters come in set of four. It protects your desk from condensation spills and coffee stains.

These coasters are of 3.5 inches each size and are round in shape. These are made of polished, natural multicolor stone and are best for both home and office use. This set costs Rs 395/– only.

Metaphorically and literally, brightening up the walls in your office space and introducing some more light into the building can make all the difference. Add desk organizer and holder from displays and holders.

3. FITUEYES Desk Organizer Office Storage Rack

This is a Do It Yourself adjustable shelf or rack that can be assembled in several different ways into an office display stand or a storage rack.

This rack is a composition of two main parts. You can adjust the position and distance between these two main parts as per your choice. This rack is made of natural wood. It is a sturdy structure and is ideal for placing your office supplies, books, documents and may be your indoor plants also. This decorative rack costs you Rs 2010/– only.

4. Lighthaus Candle, Scented Candle Jar with Printed Lid

These are Vanilla Caramel Candles, having a burn time of 32 hrs for your home and office interiors. This candle costs you Rs 499/-, spreading lasting fragrance.

These candles are made of premium quality materials and are hand poured. These hand poured candles do not have any toxic effect as it consists lead free cotton wicks.

5. Marble Contact Paper for your scratched office desk

Do you have an old, scratched up office desk? You can turn it into new with this self adhesive Wood Grain Wall paper, which are waterproof old furniture Vinyl stickers. You can fix it on wooden doors, wardrobe, desktop etc.

Size of each paper is 12×50 inches and costs Rs 284/– only. These are also removable by peeling it off and can be fixed on any other dry flat surface. These are dust proof, moisture proof sheets and can be wiped clean with a piece of damp cloth.

6. Lemon grass Home Center Serene Bouquet Reed Diffuser

This comes in asset of 6 pieces and is green in color. This set costs you Rs 249/– only. This reed diffuser is made of green glass.

This package contains one ceramic pot, one reed diffuser oil and four reed sticks.

7. Multi Functional Grid Frame for Wall decoration

This grid frame has two wire hanging baskets that is the perfect place for keeping all your office knick knacks in perfect place. This can also be used as photo frames.

This is a clip holder photo frame, designed as a multi functional creative mesh wall grid, made of black wire. It is easy to hang with its built in hooks at the top. This space organizer for your office or home, costs you Rs 1395/– only.

8. Lavender Aroma Diffuser with Reed sticks

These Lavender aroma reed sticks help you to relieve your stress levels. This piece looks like a flower that does not need any care.

A set of this aroma diffuser costs you Rs 550/– that gives you Lavender fragrance, with Reed sticks and aroma diffuser, an Ideal piece to be placed on your office desk top.

9. Air Purifying Spider Plant, in White Dew Bucket Ceramic Pot

Spider plant is an air purifier plant that you will love to place on your office desk. The size of the pot is 4 inches and the average height of plant in the pot is about 7 to 10 inches.

This is the best air purifying plant that is approved by NASA, which removes Formaldehyde, Carbon Monoxide and other toxic chemicals from your office or home indoor air. The set of plant and pot costs you Rs 359/– only.

10. Supple Room Self Adhesive Marble Sticky Notes

These are handy notes to be used in your office or at your home, for communicating messages in your absence. These notes are super sticky and will look beautiful on your office desk.

One piece of these sticky notes contains 70 pieces in marble pattern and costs you Rs 199/- only. This is a fancy piece of stationary, which are available in gray marble effect. Size per piece is 7cmx7cm.

11. Artificial Pachira Plant Ceramic Vase

It is a tall glass of gorgeous Artificial Pachira Plant that will make your desk look just as in touch with live nature.

This plant is made of high quality fabric, in green color. The finish of the pot is glossy and there is an elegant stone layering at the surface of the pot. The leaves of the plant are natural looking and the height of the pot is 12 cm. The set contains one plant in a pot and the height of the item is 38 cm. This item costs you Rs 679/- only.

12. Gorgeous Hand Crafted Wooden Lamp in Beige

It is a wooden study lamp, having a LED light of 5 Watts. It has a magnetic ball and can swivel for shade cup, which is detachable in nature.

This lamp is of Silver Oak Polished natural color. And costs Rs 1980/- to you.

13. Letter Board with 290 letters, numbers and symbols

This is letter jar changeable felt letter board, of the size 12×18 inches. It is a changeable wooden message board sign with Oak wood frame and is a wall mount board.

This board has variable character set and is a social media property. You can use it for your official messages or for capturing your memories. You can either hang the board or keep it on a stand. This board with set of letters will cost you Rs 1999/- only-.

14. Sleek LED Desk Lamp or desk light for study

It is a sleek desk lamp with three brightness levels and with a 36o degree adjustable neck. This is a rechargeable lamp. It is a fully touch control light giving non-flicking natural light. It has built in rechargeable battery and does not have any cord.

This lamp will cost you Rs 498/- only.

15. Mesh Desk Organizer with Three Compartments

It is a Compartmental metal mesh desk organizer for your office desk, to hold pen and pencil, stand ruler, visiting cards, sticky notes holder etc. It is black in color and costs you Rs 279/-, a piece.

16. Garbage waste plastic dustbin

It is from Ketwarepin office home waste dustbin, to be kept in your office or home, having two separate compartments for dry and wet wastes, in one bin.

It is made of strong plastic material in green, gray color combination. Size of the dustbin is 33 cmx26 cmx48 cm and is made of 100% food grade and BPA free plastic. This dustbin will cost you Rs 1499/-