Carter Toni

Search Engine Optimization is one of the strongest marketing disciplines now. SEO works on an unbelievable fast pace. SEO changed drastically and dramatically from its starting point, from years ago.

Search Engine Optimization is a technology that makes websites easy to find and understand. The fundamental principle of SEO remains the same, but the tactics involved have become very different, from even one year before. SEO trends for 2020

The most important SEO trends for the year 2020 and the ways to implement them

Trend of SEO#1: Mobile and Voice Search

The mobile search has become very strong currently and voice search is also becoming slowly a popular trend among the users. This can be confirmed by under mentioned sources:-

• Mobile search was more used than desktop search at least in 10 countries, including US and Japan, as revealed by Google, back in the year 2015.
• This changed into more than half the searches from Mobile devices, in the US, by year 2018.
• Consumers spent on an average three and half hours a day on their mobile devices searching in last year only.

Consumers are spending three and half hours in a day, on their mobile devices for searching

Google has also switched its priority by introducing the Mobile First Index. It means that Google is predominantly using the mobile version of any page for indexing and ranking. You may lose your ranking, if your page does not look good on a mobile device nor has less content on the mobile version.

The users are also using Voice Search on their mobile devices, when they are moving. Voice search is becoming popular with time. This makes these two trends very well connected with each other.

• Mobile and Voice searchers seek for answers while they are already doing something. So the answers must be clear, precise and immediately delivered.
• Top results really matter in both the cases of search modes. You must compete for the top result now, not any more among the top 5, as was few years before.

Ways to optimize your website, for mobile and voice searches

1. You have to make your website fast and mobile friendly.
2. Catching Featured Snippet Opportunities is vital to outrank your competitors. So it is important to adopt a content strategy accordingly. Mobile users do not have time to scroll and the users’ listens to only one result in their voice searches. Featured Snippet Optimization is the only way to enhance your visibility on mobile devices.

Ways to Optimize Featured Snippets

• You have to research for your current featured snippets for important queries and learn from them.
• You need to structure your contents with H2 H3 subheadings, which are addressing questions behind queries that trigger featured snippets.
• You have to provide fast and precise answers below each subheading, for Google to grab and feature.

Inclusion of these three steps in your writing guidelines, takes you halfway to success.

• Start using writing checklist, including both the above and useful guidelines.
• You can use Narrato to scale the process of your content creation. This platform will match you with the most suitable writers automatically. You can build a solid team of writers in a short while, that will provide you contents real fast, at the time of your need.

(Image: © Convinceandconvert)

Trend of SEO #2: Intent Optimization and Semantic Search

Exact matching keywords are no longer a Google’s Game. Google is no longer using the string of words that are typed by users in the search box. It now looks into query context and analyzes the possibilities of search intent, to deliver search results. This is obvious in all Search Engine Result Pages and in Google search results.

(Image: © smartinsights)

You will notice how Google interprets the query on the subject to realize the answer.

This tells you that Google has very good understanding of the intent of the searcher. The old single Keyword string method in content creation is no longer effective for Google.

You have to create contents that solve the problems because that is what the Google wants.

Ways to optimize contents for Semantic Search and Search Intent

You have to understand how Google search interprets a query. You can use the Semantic research tools for doing this job. You can use Text Optimizer as an intent optimization platform. It will help you to cluster any search query into related concepts and entities. This platform uses Google Search Snippets to bring forward the ideas to expand your initial copy, to have more solutions to meet the needs of Google and the users.

You can run Text Optimizer before creating an assignment, if you are having a team of writers or using Narrato. You can provide your team of writers the list of concepts to write on.

Trend of SEO#3: SERP marketing and diversification of contents

Google is a destination project, not just a discovery project. Google is building ultimate resource which can give answer to any query, with the help of knowledge graph, quick answers and visual and interactive results.

You can see within one search result-

• Travel and Google.com suggestions.
• Knowledge graph including maps, user reviews, basic facts etc.
• The related videos.
• Results for “People also ask”
• Visual results including similar destinations.
• Organic text results.

This is the concept of SERP marketing. You need to optimize for all other search elements now. These include videos, images and quick answer sections.

You have to take all your visitors and every search result page as a whole, to achieve brand visibility here.

Ways to dominate Google with SERP Marketing

You need to analyze your current opportunities.

There is an ultimate SERP marketing tool that helps you to determine all important content formats that are needed to dominate your targeted queries.

This tool shows you where you are missing as per your current rankings.

You have to set up a strategy for content collaboration

There are challenges and opportunities both in content diversification. You have to have continuously quality contents in various formats. You have also to leverage more mediums and use more tools and tactics for the job.

Content Collaboration is the only tactic that can help in solving many issues and make your marketing strong with many benefits. It includes trusts, shares and natural back links. You can build contracts to co create contents and scale them by some great projects.

You can use BizSwipe for easily building B2B connections for co creating contents and to collaborate marketing. You can also use advance filters and easy connection tools that will help you to find partners and influencers, for diversifying your strategy for contents.

You can organize your strategy by using an Editorial Calendar

You can consider using an Editorial Calendar solution to help you to organize your campaigns.

You can use ContentCal, which is a marketing collaboration platform. It will help you in organizing your omni channel content marketing strategy and by boosting its efficiency.

You need to create a central dashboard for all your content plans, for your entire team to see. It is important for making a consistent and effective strategy for contents.

You may want to work on omni channel marketing for content diversification immediately. It will improve your search visibility to no limits.

Trend of SEO#4: New Types of Structured Data

Google is adding support for new types of data that includes FAQ pages, fact check and many such more. Google wants to extract more data from your pages and give the publishers more exposure in return.

It gives SEO a competitive advantage over those, who are not aware of these new developments. The search snippets are now interactive. Any question can be clicked on to get the answer now. It can also take the visitor to your web site.

Ways to implement Structured Data

You can implement structured markup with the help of so many tools, plugins and solutions and you do not require any technical knowledge for this.

SEO is updating itself at an incredibly fast pace. Do you have any additional information on this subject? Do share with us.

No matter if you are a business owner or thinking of starting a new start-up? No matter you are running a business in a home or a warehouse, the goal always remains to get more customers. And, if you want to get more and more customers, it does not have to be tricky. The concept of bringing in new customers is as old as the business itself. But, as we know things are evolving so we must find the ways of accessing new customers. The question arises, how to find and reach target audience, without spending too much time, money and resources? Here comes the lead generation strategies, which play a crucial role in acquiring customers for your product or service.

Let’s dig into the topic by knowing what is Lead Generation?

Lead generation can be defined as an action or the process of identifying and cultivating potential customers. It is basically looking for the people who would want to buy from you. And, this game of searching the audience in digital marketing is called generating online leads. Yes, lead generation activities does differ from company to company. Basically, a lead is generated when anyone has given you their contact information. They can do that by simply attending a webinar, signing up for your newsletter and filling the form on the website. Now that the person has engaged in your business’ website and given you permission to contact them, they’re now inside your sales funnel.

Below mentioned are some of the internet marketing lead-generation tactics:

• Social media marketing
• Content marketing
• Offering lead magnets to build email lists
• Search engine optimization
• Search engine marketing (pay-per-click)

What is the need of lead generation?

When a visitor on a website tries to initiate a relationship by showing an organic interest, his transition from a visitor to customer is much more natural. Lead generation occurs after you’ve attracted the audience and you are now ready to convert those visitors into leads. 

So if you are looking for ways to boost your sales and drive traffic to your business, consider RDI Connect’s lead generation call center service that will turn your organization into a lead generating powerhouse.

Lead generation helps you: 

• To compare with the competitor product
• To analyze, if there are any problems
• To know reader or visitor behavior towards the products
• To know about product selling report through a potential lead
• To reach more potential customers
• To increase website visitors
• To enhance the business from small to a broader area

Below mentioned are some of the proven Lead Generation Strategies

1. Referrals/Word of Mouth: Word-of-mouth advertising is as important as it has ever been. Now the ways by which people spread the good word about your company has changed with technology. The best lead generation strategy for most of the businesses is to focus on getting referrals from the customers which they have already won. Apart from just offering great services, offer your loyal customer base an added incentive to come back. You can give offers such as 10 or 20% off on their next purchase. Similarly in this way, give them bonus points for referring their friends and family. Also, never ever hesitate to ask your customers to refer you to their friends, family and colleagues.  Apart from this, you can create customized referral codes for individual clients and prospects. 

2. Email Marketing: Email marketing is among the few online marketing channels, which has stood the test of time. Marketing automation is one of the biggest trends in email marketing, which is capable of generating great results for many B2B businesses. If you are struggling to know what is Marketing automation, here what it is. This is a an effectively hybrid email marketing tool that connects with your CRM to enable you to automatically send highly targeted emails. This process let you to generate leads that are personalised specifically to them. However, even after this traditional newsletters and email marketing are still important. They have the ability to gain more data on users.

 3. Generating Leads through Social Media:

Lead generation on Social Media can happen within seconds. All you have to do is give value-added content so that customers can engage with you. Social media campaigns are one of the best ways to build a relationship with the customer. We know most of the people spending their time on social media sites like Facebook, Twitter, Linkedin, Instagram, etc, so, there is a huge opportunity to get that customer to your side.

Let’s see how these platforms could help us in generating leads.

Facebook: Facebook has more than 2.8 million monthly active users, so you can target the audience for increasing the sales. You can easily get customer information through Facebook Ads.

LinkedIn: It is also a robust platform and a place of to make professionals your clients. Here you can find what you want. It allows you to publish articles, pictures, links, and whatever you want. Try to post something special and unique to get the audience.

Youtube Videos: One of the most prominent ways to generate leads is through YouTube videos. We all know how much time we spend in watching videos on YouTube. Make sure to develop the content keeping relevancy, description, and subtitles to the point. See the magic of lead generation.

4. Content and SEO: Always stick to this fact that your content is the foundation of your marketing efforts. Content Marketing is a marketing technique of developing and distributing relevant and valuable content for attracting, acquiring, and engaging a clearly defined and understood target audience. The purpose of doing the same is to acquire profitable customer action. Content is the king and in a true manner and it acts as a fuel to all of your marketing campaigns from email to social. Creating a content that is impactful is the only way to drive your audience to become your customer. Creating high-quality content is the cornerstone of effective Content Marketing, and it’s essential for engaging your target audience, but you can also enhance your engagement further by incorporating interactive elements like quizzes using a WordPress quiz plugin. Generating high quality content will enable you to gain your buyer’s trust and start breaking through the noise. Creating content with value is very important for more customer engagement.

Final thoughts 

I know this could not be the end of this blog. These are only few strategies and the list is big. Hope this article was helpful, read another to know what other strategies are there.

What do you think? Share your thoughts with us.